Ability to predict the future of SEO?
-
I just finished watching a documentary on Ray Kurzweil, Transcedent, and began to familiarize myself with his book, The Singularity is Near. During Ray's explanation of prediction through data gathering and extrapolation, he predicts that by 2029 AI and humans will have merged. We can debate this at another time, but I was wondering if any of the statistics/data is used by SEO professionals to predict where SEO may be going in the next 12-48 months.
It has been my experience that SEO is very reactionary, and very few put their neck out on a limb to predict where it is going.
I was just hoping that some of you may share your thoughts on what you are focusing on and where you are steering your clients in order to be ahead of the curve without hurting current placement.
Anyone care to share?
-
Speculating about the next couple years of SEO is one thing. The further out you go, the more variables you introduce and the less relevant the ideas become.
A few years ago most people could not predict the impact twitter and facebook would have on SEO. Many still don't understand and need to be awoken with clear visual charts.
I am not willing to speculate further then what I have, but I will watch your question and hope it spurs other ideas.
-
Hi Ryan, So what do you think the best future content and interaction with search engines will take us? Ray Kurzweil spoke about the fact that he uses his models to predict the future of technology before we have the ability to create it.
While some might see this as a pointless exercise, it has kept him on the cutting edge of tech, and allowed him to hit the ground running as our technology advances. Social Media and Web 2.0 are ones that seem to be currently at the forefront but may not be 100% utilized by everyone. This seems apparent to me, and I wouldn't consider it "chasing" Google by implementing the use in an SEO or marketing strategy.
This is also not predicting, but simply following a logical game plan of what should be done based on Matt Cutts comments and testing. I personally see the use of optimized video as playing a major role in the future, and many people who have been utilizing it for years already are just ahead of their time.
I am wondering what impact the "Semantic Web" or Web 3.0 will be playing, and how to prepare appropriately, and possibly in advance.
-
Matt Cutts talked about this subject.
The summary was, don't try to chase where Google is going. Try to focus on providing web users with the best possible online experience. That is what Google is chasing.
I think that idea is perfectly valid. People will always need a way to obtain information quickly. Google will seek to offer that information. How can we help?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Most important things for seo a travel website
Hello everyone a website working on travel field with this address : https://goo.gl/4gaoAn Let me know what do you think about it and please give me some advises about it get improve on google rankings. If you be able to take time and give me some advises based on what you see on the website, would be great for me. Also what would work best for me to have a great link building strategy after penguin 4.0 update? and what does my site lack right now? Thanks and waiting to hear from you asap.
Intermediate & Advanced SEO | | BahadorGh0 -
Is it possible to predict the future DA of a site?
Is there a method to predict the future DA of a site if I know the DA and PA of x sites that will be linking to them in the future? All inbound links will be pointing to the home page.
Intermediate & Advanced SEO | | richdan0 -
Which part of SEO take the most time?
Which part of SEO do you think will take the most time? and Why?
Intermediate & Advanced SEO | | marknorman0 -
SEO Blow-Up After Site Redesign
I contracted with a local web design firm - a highly recommended firm - to redo my law practice's Wordpress site. The redesign was done in early April. After the redesign I saw a large drop in rankings across all of my keywords, lost internal page rank, and had a big traffic drop. The site is www.toughtimeslawyer.com. There were a couple of issues that contributed to it; but I'm not sure how to rebuild. The internal URL structure changed completely. I wasn't aware of this until the site went live. I didn't have a sitemap for about a week, then the sitemap plugin they used was not very good and showing errors in Webmaster tools. Last week, I replaced it with Yoast's SEO plugin. The biggest problem is that they setup a subdomain old.toughtimeslawyer.com, without asking me or telling me. The subdomain had all of my content on it. It was not blocked with robots.txt; and it is being cached by Google. I just discovered it today, when I was doing something in my cpanel. I assume that this is creating a duplicate content problem with Google. I'm not sure what steps to take to recover. I am especially concerned about the subdomain old.toughtimeslawyer.com and the best want to handle it with the search engines. Thanks in advance, all advice is appreciated. I've been pulling my hair out for the last few weeks over my rankings.
Intermediate & Advanced SEO | | ToughTimesLawyer0 -
Seo flash site
Hey. Would hear whether it is possible to SEO a website which is flash site cms?
Intermediate & Advanced SEO | | Agger0 -
How does badly formatted HTML affect SEO?
Our website uses a custom built CMS, but uses a fairly standard WYSIWYG text editor. I've looked at some of the code it produces, and it's not pretty. My gut feeling tells me that this extra bloat is bad for SEO. Am I right in thinking that Google doesn't look kindly upon badly formatted and bloated HTML? Thanks,
Intermediate & Advanced SEO | | OptiBacUK
James0 -
Are tags an issue in SEO
SEOMoz saw that my tags were duplicate pages. Are tags a serious issue in SEO? Should I remove it entirely to prevent the duplicate pages?
Intermediate & Advanced SEO | | visualartistics0 -
Mobile subdomain recommendations - Mobile SEO
My company is moving forward with creating a subdomain for mobile visitors (m.examplesite.com). I know there is much discussion on subdomain vs one url with different style sheets. That ship has sailed and the subdomain is the way we are proceeding. Google appears to recommend leaving both sites open to the normal Googlebot and redirecting the mobile bot to the mobile site (as we will be redirecting mobile visitors to the mobile subdomain). Has anyone had experience with this. Any duplicate content issues? Does anyone feel strongly that the normal Googlebot should be blocked from the mobile site (this seems to go against Google's recommendations)? It seems like another option is to use the canonical tag and let the search engines know the traditional site is the canonical page/version. Any recommendations? Any other issues that should be considered?
Intermediate & Advanced SEO | | btdavis0