Switching the IP?
-
I am currently in the process of migrating a site, the domain will stay the same, it will go from example.com to example.com. The only thing that is changing is the IP address and the host. The server's will still be in America.
I have done research on this question and have gotten varied answers, some saying that the ip change will affect the SEO rankings depending on where country is, and some saying that Google only looks at the URL not the ip address in terms of rankings. Does anyone have an answer so I can be prepared and mitigate as much damage as possible?
-
Thanks for that. What you are experiencing by the way could be because the server does not have a reverse dns entry. A lot of servers do not come with those and that could also be affecting your ability to send out email. Also be sure that your spf records are setup correctly so that they are viewed as credible. I had a similar issue a while ago, and it had very little to do with my ip and very much to do with a lack of a reverse dns. Also, you should run a blacklist check on the mail ip to ensure that it is not listed on 1 of the 150 spam lists. I use mxtoolbox to check that. Hope that helps.
-
Jason,
We have had experience with this, and here is what we found. First it did NOT hurt our SEO scores from any of the measuring company's or metrics.
Where we did see an improvement is our website performance. We are now on a stand alone server, so our performance has greatly improved, and we are able to present a page much faster. In addition, server crashing has greatly improved. Where we have seen a hit is our ability to automatically send an e-mail "order shipped" response. Our e-mail message is getting refused by certain e-mail hosts, specifically ATT based address. Somehow the server space provider has a block of IP address that have been marked as not so desirable. We never send out spam, but it seems that someone close to our IP address block does, so the entire IP block is rejected by ATT.
So to answer your question the IP address has not caused a SEO reset or degrade of our Authority or rank, however you should be cautious about what your neighbors are doing with respect to sending out e-mails. Perhaps you could get a list of IP address that your hosting provider uses, then check those address with respect to spammers, before you commit to a hosting provider.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic has not recovered from https switch a year ago.
I have an ecommerce site that was switched to https a year ago almost to the day. Our category pages are about half of what they were. The redirects were put in properly, and everything in webmaster tools looks good. Anything out there I may not have thought of? Want to add that the drop is only in Google, Bing stayed just fine.
Intermediate & Advanced SEO | | EcommerceSite0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
The benefits from having a dedicated IP
Is the true? Claim by SiteGround Having a dedicated IP for each website is considered by some experts as an advantage for search engine optimization. There is a common believe that sites with dedicated IP addresses do better in the search engine results than those on shared IPs. Such sites do not share the risk of being banned for sharing the same IP in case another website hosted on the same server gets banned by a search engine.
Intermediate & Advanced SEO | | JordanBrown0 -
Are there advantages of switching Websites to a private IP from an IP shared on a Webserver?
I just did a reverse IP Lookup for both my sites and noticed they were on shared WebServers with 370 and 719 domains respectively. A few domains hosted on each IP looked very suspicious too. Is there an advantage of switching my websites to a private IP from an IP shared on a Webserver?
Intermediate & Advanced SEO | | Anita_Clark0 -
Any Issues with Changing a Page based on IP address?
Building a site and wondering if we have one page that changes depending on where how it is accessed if that is a good / bad idea. Thanks in advance!
Intermediate & Advanced SEO | | nicole.healthline0 -
Unique Ip Hosting Question
We have aged domains that have had unique ips for some time. Batch 1 average 2 years old and are in 1st to 5th place in their rankings. Batch 2 are 8 months old and not ranking at all. Will there be any issues associated with moving them all to a reseller account with a single ip address? In addition batch 1 that has good rankings with unique ips is there ever a possibility they will change our ips without notice or for any reason at all that will change and or fluctuate our rankings?
Intermediate & Advanced SEO | | shandaman0 -
Does Geo Targeted IP Delivery Present Any Risks?
Can you get away with providing totally different content to US visitors and UK visitors from the same url. watch?v=XWfqyy7J34s
Intermediate & Advanced SEO | | SEO-Doctor0 -
Do i need different IP addresses for mini sites?
Hi everyone We are currently building some non-advertorial based mini sites the link to a main "money site", these mini sites are all run off wordpress or similar and have different designs, however all the WHOIS data remains under one company. So therefore I dont know if really you need different Class C IP's anymore as google et al will just look at the whois records and link the websites up that way? Is this tactic still worth doing? Thanks for any input!
Intermediate & Advanced SEO | | SEOwins0