SEO Ramifications of migrating traditional e-commerce store to a platform based service
-
Hi
I'm thinking of migrating my 11 year old store to a hosted platform based e-commerce provider such as Shopify or Amazon hosted solutions etc etc
I'm worried though that will lose my domains history and authority if i do so
Can anyone advise if this is likely or will be same as a 301 redirect etc etc and should be fine ?
All Best
Dan
-
Thanks for the good info Chris !
-
** If possible, communicate with other sites using their service and see what their experience was and what issues they may have run into.**
But I guess that's what you're doing by asking your question here. : )
-
Dan,
Your domain's history and authority will remain since your domain will remain. Domain-wise, it's no different than any site changing hosts, which is done all the time. SEO-wise, there will be some challenges in the move (redirects) and differences in the extent to which you are able to implement SEO tactics compared to your existing platform and you should try to dig into those differences and understand them before you make the move. If possible, communicate with other sites using their service and see what their experience was and what issues they may have run into
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When Should You Start SEO?
I am launching a new website (related to IT services) on Monday 6th May 2013. What should be my SEO/SMO/PPC strategy for a brand new website with new domain ? I have a blog within the website as well. Is it better to promote internal blog or should i focus on external bogs like wordpress ?
Technical SEO | | afycon0 -
Managed DNS potential SEO problems
Hi All, We have a multinational client that would like servers in different country's with localised language.The DNS will determine what server in which country to serve from Is there any SEO implications based on content duplication? Thanks Chris Byrnes
Technical SEO | | SEOBrisbane900 -
Mobile Site & SEO
If i create a mobile site for a client will google crawl that site for mobile results or will it effect my rankings. My guess is no, just want to make sure. Obviously code will be different.
Technical SEO | | waqid0 -
Wordpress plugins for SEO
Hello I am new to wordpress I just have started using it. Can anyone suggest me some useful tools / plugins / setting for SEO? I am further intrested in sepeeding up Wp. Any good advive on wp an seo would be appriciated.
Technical SEO | | sesertin0 -
ECommerce Platform Change
I'm just entering the process of switching web developer companies, and I was wondering what process would be best for redirecting our old product (new and used cars) pages. Our current design leaves much to be desired seo wise (http://www.resslermotors.com/index.asp?cmd=detail&vin=1FTSX30F3XEC01446&stocknumber=123911&sg=ocor5h42d2yhkla&Make=Ford&parCertifiedFlag=&Model=&parVehTypeID=&p=6&page=1), and redirecting all of them seems like it would be pretty complicated. In addition to that, we currently have 35,000 pages. Is there a practical way to do redirects with this many pages?
Technical SEO | | ResslerMotors0 -
SEO Developers
I have a team of inexperienced SEO developers and the argument we continually have is that its a marketing role - however most of it is technical, no view state, no js, page load time, csssprite, metatags, frequency of updates to server, duplicate content via coding methodology, lioading content prior to ads, not spidering ads (IT says impossible yet google says required) etc. I looked at your referrals for developers and couldnt find any that recognized SEO as part of their skill set - do you believe tehre aer developers that specialize in this? Thanks, Michelle
Technical SEO | | Silly8880 -
Managing SEO during web site migration
We have an old web site which currently has good traffic and search ranking. However, the old design is not helping us convert traffic into customers and we have decided to re-design the web site. Due to challenges resolving 4XX issues in the current setup, we will be moving the site to a new CMS and hosting provider. The domain will remain the same. The plan is to create exactly the same pages in the new CMS, as what we have today. And to use the same URLs for each page. Content will remain the same in step one. We will only apply a new layout and design. Besides keeping the URLs the same as in the old system. What else should we be aware of when doing a web site migration, that might impact our search ranking?
Technical SEO | | petersen0