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E-commerce category page optimization - filters vs. categories

Intermediate & Advanced SEO

907

JaanMSonberg last edited by

Hi,

We currently have a site where there are several subcategories for every main category. So this means that visitors will have to click through 3-4 subcategories before reaching products that they could have easily found if the site would be using filters on category pages.

My question is - if a subcategory page with 4 products is currently a category page (optimized heading, description) and I'd want this category to be available through filters, how do I still keep it optimized for search engines?

So under a category "Cleaners", we have all cleaning products. There are 8 "Cable cleaners" under this category. This is currently a subcategory, but I'd just solve this with a filter in the "Cleaners" screen. Not sure what's right from an SEO standpoint here.
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dkeipper last edited by

Hi! Try checking out this link and see if it helps. Faceted navigation can get tricky.
http://moz.com/blog/building-faceted-navigation-that-doesnt-suck
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