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Why Doesn't Moz Use Wistia Backlink Embed Feature

Intermediate & Advanced SEO

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khi5 last edited by

I am using Wistia videos for my website and they have an embed feature which gives option to include a backlink to one's site, which I thought was great. I took a random Moz whiteboard Friday video (http://moz.com/blog/what-should-i-put-on-the-homepage-whiteboard-friday) and I do not see the backlink feature if I click on "embed" button below the video.

Question: why would Moz not use such feature? Bad SEO or simply because Moz does not need it?
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