Pages with a short life time... example Flash Sales Ecommerce Sites?
-
Hello everyone,
I am managing an ecommerce website and I am not sure what policy I need to make for a lot of the product pages.The Product pages, example Givency Bag, go live on a specific date and go down in a few days... like Groupon.
Please shed some light in this dark tunnel.
Thanks and regards, -
Hello Ahalliday,
First... apology for the delay.
Thankyou very much for the answer you have put here... it makes sense for sure.
If I may put an extension to the problem... what about at the architecture level. I do not want to cause indexation bloat... so I only want the right pages indexed and not all of them... so I want to put a policy in place for rel=nofollow OR exclusion with Robots.txt and I also need to clarify some rel=cannonical stuff.
Attached is an image of the architecture I have in mind. Let me know what you think about it.
Regards,
Talha
-
If I have understood the question correctly I would worry less about the product pages themselves, and focus more on the category pages, in the instance above Givency Bag - dont worry too much about the product description if your taking the page down within a few days, concentrate on getting decent unique content onto the category page, meaning the category page will rank high in SERPs for bags and when someone clicks on that page they see the latest deals.
Alternatively you could leave the pages up but just remove the option to buy, stating that this deal has passed, but you may also like these similar products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to deal with Pages not present anymore in the site
Hi, we need to cut out from the catalog some destinations for our tour operator, so basically we need to deal with destination pages and tour pages not present anymore on the site. What do you think is the best approach to deal with this pages to not loose ranking? Do you think is a good approach to redirect with 301's these pages to the home page or to the general catalog page or do you suggest another approach? tx for your help!
Technical SEO | | Dreamrealemedia0 -
How to get google to forget my old but still working page and list my new fully optimized page for a keyword?
Hi There! (i am beginner in seo) I have dynamic and static pages on our site. I created a static page for a specific keyword. Fully optimized it, (h1, alt, metas, etc.....maybe too optimized). My problem is that this page is alive for weeks, checked it in GWT and it is in robots.txt, google sees it, and indexed it. BUT whenewer i do a search for that keyword, we still appear with the dynamically created link in the google listings. How could i "redirect" google, if sy make a search for that keyword than shows our optimized page? Is there a tool for that? I cant delete the dynamic page... Any ideas? Thx Andrew
Technical SEO | | Neckermann0 -
How can I get Google to forget an https version of one page on my site?
Google mysteriously decided to index the broken, https version of one page on my company's site (we have a cert for the site, but this page is not designed to be served over https and the CSS doesn't load). The page already has many incoming links to the http version, and it has a canonical URL with http. I resubmitted it on http with webmaster tools. Is there anything else I could do?
Technical SEO | | BostonWright0 -
Do you need an on page site map as well as an XML Sitemap?
Do on page site maps help with SEO or are they more for user experience? We submit and update our XML Sitemaps for the search engines but wondering if /sitemap for users is necessary?
Technical SEO | | bonnierSEO0 -
Will updating part of my site help a static web page
Hi, what i am trying to find out is, i have a page on my site http://www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy and i would like to know, once i have got the page to the way i want it, the page will not change, so i would like to know if i update my site and add pages and articles, will the updates help this page with google rankings, or do i have to keep updating this page if i want it to rank high with google. i have seen pages that have never changed but they continue to rank high with google and i would like to know their secret
Technical SEO | | ClaireH-1848860 -
If you only want your home page to rank, can you use rel="canonical" on all your other pages?
If you have a lot of pages with 1 or 2 inbound links, what would be the effect of using rel="canonical" to point all those pages to the home page? Would it boost the rankings of the home page? As I understand it, your long-tail keyword traffic would start landing on the home page instead of finding what they were looking for. That would be bad, but might be worth it.
Technical SEO | | watchcases0