Anchor Text for Internal Links

[soralsokal]

With the updates of Googles algorithm, it has been pointed many times, that over-optimization of anchor text is not good. As I understand, always the same anchor text (e.g. "Marketing Agency in Seattle") draws suspicion.

Now what to do with internal link building? Is there any (recent) best practice on using anchor text for internal links?

So far I am using always the same keyword(s) for internal links, I want the other page to rank for. Is that still a good method?

Thanks, Robin

[soralsokal]

Hi Andy and Danny,

thank you both for your answers, very helpful indeed. You have given me some confidence on continuing to build my content marketing efforts. Thanks

[Danny4u]

You don't need to worry too much about internal linking keyword over optimization. You are not trying to manipulate search engines here, its considered as natural linking. Also, as far you are not over optimized with keyword on your page you are not gonna add special text with keyword for internal linking, you gonna use the same keyword(present in your content) as internal link so it won't be considered over optimized.

[Andy.Drinkwater]

Hi Robin,

For internal linking, you want to explain the page that the link is taking you to. This is still the current way to handle internal links.

Try not to think of the link as an opportunity to rank that page for the desired keywords / phrase. The link should be a short and snappy description of the linked page, but do move away from just using "money keywords".

-Andy