Schema for Price Comparison Services - Good or Bad?
-
Hey guys,
I was just wondering what the whole schema.org markup means for people that run search engines (i.e. for a niche, certain products) or price comparison engines in general.
The intend behind schema.org was to help the engines better understand the pages content. Well, I guess such services don't necessarily want Google to understand that they're just another search engine (and thus might get thrown out of the index for polluting it with search result pages).
I see two possible scenarios: either not implement them or implement them in a way that makes the site not look like an aggregator, i.e. by only marking up certain products with unique text.
Any thoughts? Does the SEOmoz team has any advice on that?
Best,
schuon -
It's going to be very difficult for sites to abuse the schema.org structure, though I don't doubt some will try.
And if a site does go that route, it's essentially a deceptive business practice, which may cause them other problems.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Schema implementation
Hi Once you have added structured data to a web page, say adding 'product schema' to a product page how long can you reasonably expect before it take effects, ie. displays rich snippets ? Also in the case of product schema what triggers the display of the rich snippet ? is it a branded keyword and product title search or just a product title search or can it result from a generic keyword search too ? All Best Dan
Technical SEO | | Dan-Lawrence0 -
Frustrating Drop in Rankings Despite Good DA
The page below
Technical SEO | | Jayblue
http://www.carefundraisingsupplies.co.uk/fundraising-products/Charity-Collection-Buckets seems unable to budge from a position of near 100 despite previously been around 16 and moving up. We cannot seem to find any issues that are obvious and even some quality link building has moved it down further. Any idease from anyone? The search phrase we are targetting is Charity Collection Buckets0 -
To avoid errors in our Moz crawl, we removed subdomains from our host. (First we tried 301 redirects, also listed as errors.) Now we have backlinks all over the web that are broken. How bad is this, from a pagerank standpoint?
Our MOZ crawl kept telling us we had duplicate page content even though our subdomains were redirected to our main site. (Pages from Wineracks.vigilantinc.com were 301 redirected to vigilantinc.com/wineracks.) Now, to solve that problem, we have removed the wineracks.vigilantinc.com subdomain. The error report is better, but now we have broken backlinks - thousands of them. Is this hurting us worse than the duplicate content problem?
Technical SEO | | KristyFord0 -
How can I block incoming links from a bad web site ?
Hello all, We got a new client recently who had a warning from Google Webmasters tools for manual soft penalty. I did a lot of search and I found out one particular site that sounds roughly 100k links to one page and has been potentialy a high risk site. I wish to block those links from coming in to my site but their webmaster is nowhere to be seen and I do not want to use the disavow tool. Is there a way I can use code to our htaccess file or any other method? Would appreciate anyone's immediate response. Kind Regards
Technical SEO | | artdivision0 -
Are Tags in Blogs good?
Hi Is adding tags into Blogs a good idea? Does it help with SEO at all? For example blog/?tag=/Invoicing-Software Will that help us get ranked for Invoicing Software? Regards Andrew
Technical SEO | | Studio330 -
Could schema.org and GoodRelations be bad for SEO?
One of my clients is going through a redesign and I am considering implementing schema.org and GoodRelations as it is an e-commerce website. The site sells cutting edge products and competes with some of the top tech blogs for rankings on the first page. Essentially, this means that e-commerce product listings are competing with news stories. It is becoming more and more difficult to rank as Google puts more emphasis on news over products in the serps, especially prior to a product release. My concern is that in implementing schema.org and GoodRelations, detailing to seach engines that this is in-fact a product page and not news could harm rankings. What opinions do others have on this?
Technical SEO | | pugh0 -
Which one should I use Schema.org or Microformats.org
Hi, I would like to know which one is better to use Schema.org or Microformats.org My CMS doesn't support Schema.org attributes, I can only use Microformats.org documentation, but I wanted to knwo if Schema.org is better one, so I will change my CMS and use another one.
Technical SEO | | FisnikSylka0 -
Is SEOMoz only good for "ideas"?
Perhaps I've learned too much about the technical aspects of SEO, but nowhere have I found scientific studies backing up any claims made here, or a useful answer to a discussion I recently started. Maybe it doesn't exist. I do enjoy Whiteboard Friday's. They're fantastic for new ideas. This site is great. But I take it there are no proper studies conducted that examine SEO, rather just the usual spin of "belief from authority". No?
Technical SEO | | stevenheron0