Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Is alt text inside an img tag inside an h1 the same weight as text directly inside the h1?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is alt text inside an img tag inside an h1 the same weight as text directly inside the h1?

    Technical SEO
    3
    3
    8347
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Avalara
      Avalara last edited by

      Right now I use a background image and CSS to tie the h1 tag to my logo on each page. However, I am concerned that may not be best practice. Plus, I am interested in using schema markup on my logo.

      So, my question is, if I use an image with alt text inside my h1 tag, will the alt text carry as much weight as a text-based h1?

      1 Reply Last reply Reply Quote 0
      • spencerhjustice
        spencerhjustice last edited by

        I took a look at your site and your wording is slightly deceiving. You're not using alt img text. Your're using text inside of an <a>tag (aka a link) and then using css to overlay your logo. To use alt img text the image would have to be coded with an tag into your html, which it looks like it is but is currently commented out and not showing.</a>

        <a>Either way you look at it, at least in my opinion, your h1 should never be the same on every single page. There should be one on each page and it should be unique to that page. The h1 is supposed to be the main heading/title of the page and essentially you're telling google that the main title of every single page on your website is your brand name, which is incorrect.

        I'm not saying that leaving the brand name tied to your logo is wrong, but I don't think that it should be in a sitewide h1 tag.</a>

        1 Reply Last reply Reply Quote 0
        • evan89
          evan89 last edited by

          Hey Steven,

          My understanding is that alt text has "similar" value as regular text. This is the language that was used in Google's SEO Starter Guide. I don't think that it carries the same weight, because they aren't using language like "identical" or "the same", they are using vague terms like "similar".

          If you make your alt text descriptive, it will still have value.

          Hope that helps

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • nerdieb

            Hidden H1 Tag on Image

            Hi, In the page I'm working on, I encountered an tag in an image, rather than in a text form. Do you think it's an issue when it comes to SEO?
            What do you suggest I should do if there is an issue? Keen to hear from you!

            Technical SEO | | nerdieb
            0
          • AubbiefromAubenRealty

            Multiple H1 Tags on Page

            Can having multiple H1 tags on a webpage be detrimental to its rankings?

            Technical SEO | | AubbiefromAubenRealty
            0
          • GregB123

            Canonical tag for Home page: with or without / at the end???

            Setting up canonical tags for an old site. I really need advice on that darn backslash / at the end of the homepage URL. We have incoming links to the homepage as http://www.mysite.com (without the backslash), and as http://www.mysite.com/ (with the backslash), and as http://www.mysite.com/index.html I know that there should be 301 redirects to just one version, but I need to know more about the canonical tags... Which should the canonical tag be??? (without the backslash) or (with the backslash) Thanks for your help! 🙂

            Technical SEO | | GregB123
            0
          • vivadata

            Yoast SEO Plugin and Theme Conflict - Meta Tags

            I have installed yoast seo plugin and a theme that I purchased.
            I have added site title and meta description for the index page through yoast seo plugin see here http://screencast.com/t/AdjMynym8Tm however this does not work as can be seen on the test site
            http://importingtips.com/test/ does anyone have any advice? Thanks

            Technical SEO | | vivadata
            0
          • BridgetGibbons

            Isnt it better to have headlines in H1 and H2 tags instead of p tags?

            I am working with a simple site http://http://lightsigns.com/Uniko_Manufacturing_Limited.html They seek more SEO traffic. However, the two big headlines that read "Wholesale Supply to the Sign and Display Industries" which is on line 241 and 242 of the source code, its in a p tag, i.e. <p <span class="webkit-html-tag">style</p <span>="padding-top: 0pt; " class="paragraph_style_1">Wholesale Supply to the and <p <span class="webkit-html-tag">style</p <span>="padding-bottom: 0pt; " class="paragraph_style_1">Sign and Display Industries Likewise, the product titles are in p tags, also. For example, on the Slide-in Light Box product page, http://lightsigns.com/Slide_In_light_box.html , I have done keyword research and no one is using the words slide in light box.Plus, it is also a p tag, ie. line 43 reads style="padding-bottom: 0pt; padding-top: 0pt; " class="paragraph_style">Slide-in Light Box If I suggest that they make an H2 tag with SEO-optimized keywords such as Display Light Box - Slide-In LIght Box, would this indeed help SEO? In summary, is it correct to say that H1 and H2 tags are stronger signals to the search bots of what the page is about?

            Technical SEO | | BridgetGibbons
            1
          • Zachary_Russell

            Genesis WP Theme H1 Tag not properly Used?

            I am in the process of redesigning my website, and I have been working on the Genesis framework a lot lately, so I used the Genesis framework to make my new site. The URL is http://protechig.com As I look at the H1 on the page (homepage only, every other page has solid h1s from an SEO perspective.) The first thing that I see is that the home page H1 is a links (to protech's home page). The second thing that I see is the the title text is replaced with an image (my logo) and there is a text-indent:-99999; and overflow:hiden; I just want to know from an SEO perspective if this is okay, and, if it isn't, what I could/should to to rectify it. Thanks Zach

            Technical SEO | | Zachary_Russell
            0
          • YvonneMartin

            Hiding H1 with background colour

            Will the H1 tag be visible to the bot if it is hidden from the human eyes using background color. Will Google penalize my website if I hide the H1 tag using the background color so it is visible to the search engine bot but not visible to the human eye. If I place the H1 tag in the footer (front-end location) for the human eye but at the top of the page in HTML for the bots, will the search bot still consider this as the H1 tag and rank it accordingly Finally will you categorize this under blackhat ( I think it is not too sure)

            Technical SEO | | YvonneMartin
            0
          • seoug_2005

            Robots.txt and canonical tag

            In the SEOmoz post - http://www.seomoz.org/blog/robot-access-indexation-restriction-techniques-avoiding-conflicts, it's being said - If you have a robots.txt disallow in place for a page, the canonical tag will never be seen. Does it so happen that if a page is disallowed by robots.txt, spiders DO NOT read the html code ?

            Technical SEO | | seoug_2005
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.