Is alt text inside an img tag inside an h1 the same weight as text directly inside the h1?
-
Right now I use a background image and CSS to tie the h1 tag to my logo on each page. However, I am concerned that may not be best practice. Plus, I am interested in using schema markup on my logo.
So, my question is, if I use an image with alt text inside my h1 tag, will the alt text carry as much weight as a text-based h1?
-
I took a look at your site and your wording is slightly deceiving. You're not using alt img text. Your're using text inside of an <a>tag (aka a link) and then using css to overlay your logo. To use alt img text the image would have to be coded with an tag into your html, which it looks like it is but is currently commented out and not showing.</a>
<a>Either way you look at it, at least in my opinion, your h1 should never be the same on every single page. There should be one on each page and it should be unique to that page. The h1 is supposed to be the main heading/title of the page and essentially you're telling google that the main title of every single page on your website is your brand name, which is incorrect.
I'm not saying that leaving the brand name tied to your logo is wrong, but I don't think that it should be in a sitewide h1 tag.</a>
-
Hey Steven,
My understanding is that alt text has "similar" value as regular text. This is the language that was used in Google's SEO Starter Guide. I don't think that it carries the same weight, because they aren't using language like "identical" or "the same", they are using vague terms like "similar".
If you make your alt text descriptive, it will still have value.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google index the text content in a PDF?
I really really thought the answer was always no. There's plenty of other things you can do to improve search visibility for a PDF, but I thought the nature of the file type made the content itself not-parsable by search engine crawlers... But now, my client's competitor is ranking for my client's brand name with a PDF that contains comparison content. Thing is, my client's brand isn't in the title, the alt-text, the url... it's only in the actual text of the PDF. Did I miss a major update? Did I always have this wrong?
Technical SEO | | LindsayDayton0 -
Should I use canonical tag in these cases?
Should I use canonical tag in these cases? On the page itself (with the tag pointing to itself) On pages that doesn't have duplicate versions
Technical SEO | | GoMentor0 -
Where can i install my missing title tag?
in the site crawl area is says "missing title tag" and im not sure how to put it in does it go on my website? if so how because i already have a tracking code in the google analytics area
Technical SEO | | raheemah0 -
Are nofollow, noindex meta tags healthy for this particular situation?
Hi mozzers, I am conducting an audit for a client and found over 200 instances using meta tags(nofollow, noindex). These were implemented essentially on Blog pages/category pages, tags not blog posts which is a good sign. I believe that tagged URLs aren't something to worry about since these create tons of duplicates. In regards to the category page, i feel that it falls in the same basket as tags but I am not positive about it. Can someone tell me if these are fine to have noindex, nofollow? Also on the website subnav which are related to the category pages mentioned prev, the webmaster have implemented noindex,follow(screenshot below), which seems ok to me? am i right? Thanks 8egLLbo.png?1
Technical SEO | | Ideas-Money-Art0 -
Changing broken links and Anchor text be a problem?
Hi, Changing broken links and Anchor text be a problem? We have 80K pages which has about 40K links which has been created in the last few years and from last month we have been working on updating content on those pages that's old and links that are broken and changing the anchor text in those posts. Anchor text like Click me, Here,Download, link, etc is changed to meaningful words. its a total close to 10K link replacements and 10K anchor text. While doing this from last month have seen a slight decrease in daily traffic. is this something Google would consider as some kind of a wrong webmaster activity? or its just fine? Thanks
Technical SEO | | mtthompsons0 -
How to test a geo tagged homepage?
The e-commerance system we have has a geo tagged hompage system so you can set up different homepages based on the user country IP. But I want to test what the default homepage is, if the system can not get the user IP, does anyone know of a way to do this? Also does googles bot, not give an IP for this, or is it always an American IP (even if your site is set to a different country)? Thanks
Technical SEO | | PaddyDisplays0 -
One H1 tag Dead Long Live multiple H1 tags?
Good afternoon from 9 degrees C mostly cloudy Wetherby UK, Ive been holding on to the mantra of one h1 tag per page but a developer has challenged me on this by stating you can have multiple h1 tags on the condition the page is HTML 5 & each h1 tag is within its own section or article tag. So the question is do i need to change my tune? Thanks in advance, David
Technical SEO | | Nightwing0 -
Anchor Text the best way to use it
Hi i am wanting to gain links to my site and make the links relevant and have seen many sites that do not have the keyword on their site and have been told as well as having the keywords in the image that they will also have anchor text from other sites. Can anyone please tell me the important of anchor text and how i should use it. Is it wise to build anchort text links within your own site and what other sites should you be looking for. I have used a few article sites to gain anchor text links but most of these are no follow which does not help me. any advice would be great
Technical SEO | | ClaireH-1848860