Infographic as white hat linkable asset -> How do I do this right?
-
Hello,
In my niche, nobody almost no-one links to content directly related to the niche. In a topic relevant to our customers, though, there is a page of statistics by a super authority that has 250 root domains linking to that page. I'm thinking about doing an infographic on it's statistics, and having a short article with it that has better graphical appeal than the super authority.
How do I do this right? I'm not looking to do link building.
There are 20 references for this super authority's article. Do I need to include all of their references and would that be duplicate content.
If it attracted 10 good links it would be worth it. There's nothing like this yet.
Your thoughts?
Thanks!
-
"Do I need to include all of their references and would that be duplicate content."
Do not include large sections of content from the source, have the sources quoted at the bottom of the page as links. I would imagine you are putting your own spin on some of the information contained on those sites? You can make each one be its own line, and have a few links related to each section. Here is an example:
http://moz.com/blog/illustrated-seo-competitive-analysis-workflow
If you look at the bottom, she links out in a very organized fashion, so a user can find the source link they are looking for easier. You can also link out as you mention certain sites, or subjects.
For better distribution, use a few less costly press relesases to judge how well the article will be received. Once you see it gaining traction, or the attachment rate with users, then I would possibly look at doing a larger PR.
For your infographic, show a lower resolution version on your webpage, both for fast loading times, and also to have the full image downloadable as a file. This will allow you an extra URL where the image is hosted, and you will be able to track users that come to read and view the graphic, and also those that want to download what you display. This should give you some extra insight if the infographic is truly successful, and people find it useful. You could also add this as a destination URL goal in analytics.
-
Hi,
Good question. I would apply APA style references if you want to be sure that you are giving credits where due. A strategy that I sometimes employ is to team up with the authority. If you have something significant to add that is significant in the body of work it takes to add to the original then most authorities will take a request to team up serious. The motive for them to do so is that they get an extra bang for their buck as their original work get's more rank and they can co create a newer work, or share some credit of the original updated work, without having to do much. Also this will ensure their leading position instead of it being in competition with a relative newcomer as yourself. Everybody wins or someone got to give. These are the 2 main flavors and wise people tend to work together in this situation.
Hope this helps.
Gr Daniel
-
Hi Bob,
Taking an existing resource and improving on it is a good way to create linkable content. If you can add or update any of the statistics they use - say if the original are three or four years old - then that's even better.
I would definitely include references, as links, for all your statistics: not only will this make the organisation you are quoting happy but it can be useful for readers who want to find out more on a particular study. It also gives you an opportunity to send the sources you have used a quick email mentioning this new resource. That can be a good way to start getting links and social media mentions.
If this truly is going to be the newest and best resource in your niche then finding a few influencers, bloggers, and journalists who might be interested in it won't hurt things. Do a bit of PR by reaching out to them and convincing them of why your resource is going to be so useful for your customers and their readers.
-
I would use traditional PR to earn mentions of and links to the infographic. Basically, go through this process (it's the short version):
1. Who are the people that would like the infographic?
2. What publications, blogs, and online sites are read by those people?
3. Pitch your infographic to those media outlets (and, when relevant, to the best specific reporter or blogger at those outlets).
Of course, it's more difficult than that. Each of those steps can take a lot of time. But proper PR can work wonders if you do it well. For more information, I'd suggest looking at this Moz post of mine of the topic. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Black hat : raising CTR to have better rank in Google
We all know that Google uses click-through-rate (CTR) as one of it is ranking factor. I came up with an idea in my mind. I would like to see if someone saw this idea before or tried it. If you search in Google for the term "SEO" for example. You will see the moz.com website in rank 3. And if you checked the source code you will see that result 3 is linking to this url: https://www.google.com.sa/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0CDMQFjAC&url=https%3A%2F%2Fmoz.com%2Fbeginners-guide-to-seo&ei=F-pPVaDZBoSp7Abo_IDYAg&usg=AFQjCNEwiTCgNNNWInUJNibqiJCnlqcYtw That url will redirect you to seomoz.com Ok, what if we use linkbucks.com or any other cheap targeted traffic network and have a campaign that sends traffic to the url that I show you. Will that count as traffic from Google so it will increase the CTR from Google?
White Hat / Black Hat SEO | | Mohtaref11 -
New online store and use black hat to bring lots of sales
I have one online store and all the seo rules are follow to increase ranking and sales. Buying a new url a launching a new store ( to sale exactly the same products) is fast, easy and cheap. How about using black hat to this new store? I think I have nothing to loose. Is there something I should know before moving ahead? Launching a new store is very cheap and black hat can be done by one of those overseas company at low prices First thing, this new store should not link to my actual store I guess. Any advice? Thank you, BigBlaze
White Hat / Black Hat SEO | | BigBlaze2050 -
Can somebody tell me if this is a black hat tactic??
I'm new to SEO, so somebody needs to explain to me what is kosher or not. Playing around with opensiteexplorer I came across a network of websites that all link together from a page of links, only the linking page is hidden to the viewer, with an empty anchor tag or something small like a period. example http://zinasdayspa.com/ links to http://zinasdayspa.com/links_baltimore_hair_salon_day_spa_fells_point_federal_hill_canton_maryland.phpwith a tag at the very bottom, that links to http://www.6611111.com. It's interesting because some of these websites rank high with google, but when I do link:http://www.6611111.com, google shows no results! Something very strange is about this, and I wanted to know how http://www.6611111.com ranks so high for such a competitive keyword such as stop smoking, and if this is blackhat. My intuition tells me it is, but I'm also curious how it ranks high.
White Hat / Black Hat SEO | | tguide0 -
Black Hat Attack! Seeking Help
Hello, For the first time, I think my site has been the victim of a black hat (spam) attack 😞 I have a blog in a competitive niche and my rankings suddenly dropped (from top 3 to top 20). A quick peek at my latest backlinks using Open Site Explorer "Just Discovered" revealed some nasty looking comment spam links with my target keywords posted recently. Of course, I haven't hired anyone to post such links and I haven't done it myself. So my only guess is that a competitor has been generous enough to invest on spamming my site. Questions: 1. How can I confirm if this is in fact a spam attack? 2. Should I worry about this? 3. If so, what is the best way to go about this? Would appreciate any thoughts on this. Thanks in advance! Howard
White Hat / Black Hat SEO | | howardd1 -
What are the best methods of White Hat SEO?
What are the best methods of White Hat SEO? How can you create good quality White Hat links? For example, how do you convince someone to link to your site?
White Hat / Black Hat SEO | | harrygardiner0 -
How to get rid of black hat links?
I have recently discovered that one of my clients has either been sabotaged or has done this himself. In the case that he didn't do anything, how do you go about getting rid of bad links? There is now over a 1000 bad links linked to his site, do I report them as spam or what is the best way to fix this?
White Hat / Black Hat SEO | | StrategicEdgePartners0 -
Recovering From Black Hat SEO Tactics
A client recently engaged my service to deliver foundational white hat SEO. Upon site audit, I discovered a tremendous amount of black hat SEO tactics employed by their former SEO company. I'm concerned that the efforts of the old company, including forum spamming, irrelevant backlink development, exploiting code vulnerabilities on BB's and other messy practices, could negatively influence the target site's campaigns for years to come. The site owner handed over hundreds of pages of paperwork from the old company detailing their black hat SEO efforts. The sheer amount of data is insurmountable. I took just one week of reports and tracked back the links to find that 10% of the accounts were banned, 20% tagged as abusive, some of the sites were shut down completely, WOT reports of abusive practices and mentions on BB control programs of blacklisting for the site. My question is simple. How does one mitigate the negative effects of old black hat SEO efforts and move forward with white hat solutions when faced with hundreds of hours of black gunk to clean up. Is there a clean way to eliminate the old efforts without contacting every site administrator and requesting removal of content/profiles? This seems daunting, but my client is a wonderful person who got in over her head, paying for a service that she did not understand. I'd really like to help her succeed. Craig Cook
White Hat / Black Hat SEO | | SEOptPro
http://seoptimization.pro
info@seoptimization.pro0 -
Are paid reviews gray/black hat?
Are sites like ReviewMe or PayPerPost white hat? Are follow links allowed within the post? Should I use those aforementioned services, or cold contact high authority sites within my niche?
White Hat / Black Hat SEO | | 10JQKAs0