Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I redirect images when I migrate my site
-
We are about to migrate a large website with a fair few images (20,000). At the moment we include images in the sitemap.xml so they are indexed by Google and drive traffic (not sure how I can find out how much though).
Current image slugs are like:
http://website.com/assets/images/a2/65680/thumbnails/638x425-crop.jpg?1402460458Like on the old site, images on the new website will also have unreadable cache slugs, like:
http://website.com/site_media/media/cache/ce/7a/ce7aeffb1e5bdfc8d4288885c52de8e3.jpgAll content pages on the new site will have the same slugs as on the old site.
Should I go through the trouble of redirecting all these images?
-
Take a look at the image index rate, and see how many are indexed and showing. 20k images is quite a bit, and I would want to see if Google actually indexed them all before I started creating redirects for that many items.
If they are indexed, see if there is a way on your new site's sytem to have the images named the same. That way you would only be creating a redirect for the image paths, and not the images themselves. Example:
oldsite.com/image/25/coolpicture.jpg
newsite.com/images/awesome/25/coolpicture.jpgAll that would be needed would be an HTACCESS rule redirecting from one directory to the other, using the image name as a variable. You could probably redirect most of them using only a few rules than 20,000 separate redirects.
Is it worth it to redirect? I think that depends on how many are indexed, and if the images bring you a significant amount of traffic.
-
You can get some idea of organic image traffic if you use Google Analytics:
Acquisition > All Referrals > click on google and look at /imgres. If you want to see where the traffic is going to (to get an idea of which images) click /imgres and on the Secondary dimension dropdown go to Behaviour > Landing Page.
If it's as simple as redirecting using the same slugs (hence one global redirect rule) then I would redirect the images. If it's complicated then I might not bother, depending on whether image search leads to many visits and conversions to your site or not. Usually image traffic doesn't convert well. If you're migrating to a new domain and keeping the same folder structure it should be as easy as doing one global redirect?
Rather than redirecting I'd most likely take the opportunity to make the filenames of images more friendly than ce7aeffb1e5bdfc8d4288885c52de8e3.jpg by using short descriptive filenames.
-
I personally would, it would be like doing have the job to not do them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are my site images hosted by secureservercdn.net?
All of my image links are hosted on secureservercdn.net. for example, if i go to a webpage, mydomain.com/blog/blog-post and right click any image with a "copy image address" the images are all linking to secureservercdn.net/blablabla rather than mydomain.com/wp-uploads/blalblabla. this cannot be good for SEO. Any ideas why this would be? My site is hosted through GoDaddy, is it on their end? Thanks, Ryan
Intermediate & Advanced SEO | | RyanMeighan0 -
Images on their own page?
Hi Mozers, We have images on their own separate pages that are then pulled onto content pages. Should the standalone pages be indexable? On the one hand, it seems good to have an image on it's own page, with it's own title. On the other hand, it may be better SEO for crawler to find the image on a content page dedicated to that topic. Unsure. Would appreciate any guidance! Yael
Intermediate & Advanced SEO | | yaelslater1 -
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
URL mapping for site migration
Hi all! I'm currently working on a migration for a large e-commerce site. The old one has around 2.5k urls, the new one 7.5k. I now need to sort out the redirects from one to the other. This is proving pretty tricky, as the URL structure has changed site wide. There doesn't seem to be any consistent rules either so using regex doesn't really work. By and large, the copy appears to be the same though. Does anybody know of a tool I can crawl the sites with that will export the crawled url and related copy into a spreadsheet? That way I can crawl both sites and compare the copy to match them up. Thanks!
Intermediate & Advanced SEO | | Blink-SEO0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Temporarily shut down a site
What would be the best way to temporarily shut down a site the right way and not have a negative impact on SEO?
Intermediate & Advanced SEO | | LibertyTax1 -
Badges For a B2b site
love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.
Intermediate & Advanced SEO | | DavidKonigsberg0