Using multiple domains in one Adwords account
-
Hi,
I am currently setting up an Adwords account and wanted to know if you can run multiple websites through one account.
We have 2 domains each promoting a different one of our brands and i was wondering the best way to run the account.
Regards
Ben
-
Two domains can run in the same account. They cannot run in the same adgroup.
If you never plan on spending more than 15k/mo per domain then I think it's OK to keep them all in the same account. Just be sure to label them differently for each campaign.
If your brands will be bidding on the same keywords, then do not put them in the same account. Because they are two separate brands you can double serve ads, but it's not advisable. There are MANY things that can go wrong if you try to bid on the same terms with two different accounts. I would suggest hiring someone who knows what they're doing to help you set this up & possibly run it for you so you don't end up bidding against yourself and running up your own CPCs.
-
You can advertise products/services from two separate domains in one account. However, do not overlap keywords (or product/services) and use a separate campaign (ie-no double serving).
-
It might be possible but, I don't think you are supposed to do that. Instead create a My Client Center account here- http://www.google.com/adwords/myclientcenter/ It will let you flip back and forth between accounts really easy.
-
As far as I know, which is confirmed by this blog from Lunametrics is that you can't run ads to two different domains from the same account. You'll have to create a separate for each domain. If they are a subdomains of a main domain then that is fine but if the websites are completely separate then you'll need multiple accounts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will google consider it as one click for adwords?
Hi All, Many times I want to check actual page of competitors they are targeting in google adwords. Like when I search for any keywords and my competitors page comes on top ads in google, then I copy url from search result and paste in any other browser will it be consider as click and google will charge to my competitor? Example url - https://www.googleadservices.com/pagead/aclk?------------------------------------------------------------------------&adurl= Thanks!
Paid Search Marketing | | pragnesh96390 -
Impressions data: Google Webmaster Tools VS Google AdWords
Dear community, I was doing some research within Google Webmaster Tools (WMT) keyword data when I noticed that the impressions within this tool are quite different compared to the keyword impression data provided by Google AdWords (ADW). Some specs about the situation: Date: December 2014 (31 days). Keyword: brand + main keyword* (e.g. amazon shoes, if Amazon would have been the client) Visitors come from: the Netherlands (>97%). Search volume: 3,8 K for this branded keyword last year (December 2013), of which >99% came from the Netherlands (source: Google Keyword Planner). Search query data: "impressions" for Google WMT (organic keyword impressions) and “impressions” for Google ADW (paid keyword impressions). Of course the ADW keyword is [exact]. So, what's wrong? The data doesn’t match, while I expected approximately the same amount of impressions assuming the keywords are: both [exact] keywords; (check! ✓) within the same period of time; (check! ✓) the Ad is being displayed "all the time" (check! ✓) the domain/page is being indexed "all the time" (check! ✓) How much of a difference is there? Organic impressions: 7,4 K (source: Google WMT) Paid impressions: 2,1 K (source: Google ADW) Note that the search volume according to Google Keyword Planner of last year is somewhere in between: 3,8K. The search volume from this tool of last December is not available just yet (but I don’t expect much difference here since Google Trends shows a steady search volume). If the difference would have been 10-20%, I wouldn't be surprised at all, but this is huge. **What could explain the differences? ** If a lot of people were using AdBlockers (they do, but not nearly as massively (around 10%)). If we would have made mistakes in AdWords: budget, bidding, targeting etc. - This is not the case, got this confirmed by the manager who double-checked the data and settings. Also: since it’s a branded keyword it’s really cheap for us and easy to get high quality scores. If we would have made mistakes regarding indexing/crawling that would have caused an extreme loss in domain visibility in the SERP's: possibly caused by robots.txt, a noindex-tag, server problems etc. This was not the case and Google WebmasterTools says the average position was 1,0 during the complete month. "Something else" went wrong during that specific period of time with this specific domain. I don’t think so because I checked multiple months and multiple other domains of other clients. These gave me the same relative results (okay, some were a bit closer: 30 K paid impressions vs 62 K organic impressions for instance, still a big difference). What other possibilities are left? The impressions from Google WMT and Google ADW are not the same, even though they are called the same and therefore suggest they should be (about) the same. AdWords just randomly fails to display and/or measure some branded ads (even though there is plenty of budget, bidding is fine and QS is 10/10). Definitions of "impressions" for both tools according Google: AdWords definition of "impressions" WebmasterTools definition of "impressions" Hope someone has some more suggestions or useful links! Thanks in advance! Ektor Tsolodimos
Paid Search Marketing | | BlueMango0 -
Adwords account suspended for talking about SEO. Why isn't Moz suspended, too?
First let me say that we don't care that much about Adwords. We were spending about 20 bucks a month and we never optimized it, tinkered with it, or cared that much. Business is booming for us just with organic search and referrals from happy customers. (We're a blog writing service called BlogMutt. Motto: We work like a dog to fill up your blog.) But we just got suspended from Adwords. After multiple inquiries and multiple unhelpful responses, we got a note that said: "Please note that your website contains matter which states your site's SEO increases. Anything which relates to SEO is not allowed as per Google Policies. Please make appropriate changes to your website." Now, we don't say your site's SEO increases with BlogMutt. What we do say is what everyone says, that blogging is a best practice for any modern marketing effort. We certainly are less clear about improving search rankings than, for example, moz.com. Why is it OK for Moz, but not for us? Don't get me wrong. I think Moz should be able to continue advertising. I'm just wondering how we got into the Adwords crosshairs. Any thoughts?
Paid Search Marketing | | scodtt0 -
AdWords Negative Keywords
Hello community! I got a bit stuck with negative keywords management today! I have updated the negative keyword list and as it can be shared among all my active campaign I put it into the shared library. But when I downloaded the recent changes on Editor I can't get to see the new negatives and I can't check their match types. Do I have to upload the list on Editor for each campaign? Thanks
Paid Search Marketing | | PremioOscar0 -
PPC software.. which one do you think is better? why?
hey guys... I am trying to figure out the best way of doing PPC. I dont want waste money doing it the less effective way. So far I have been looking at Acquisio and wordstream.. I am not sure which would be best for me or if there is other options that would be even better. I am in house in charge of 2 ecommerce websites.
Paid Search Marketing | | Felip30 -
Adwords Dynamic Keyword Insertion for Location keywords
Hi Guys, I'm managing a campaign targeting multiple cities across the country. The campaign is using DKI to display locations in ad titles. Is the following example the best way to handle it (example data only): Ad headline: {KeyWord: Local Chocolate Delivery} Keywords: chocolate delivery chocolate delivery Dallas chocolate delivery Austin Etc etc?
Paid Search Marketing | | David_ODonnell1 -
Do Google Autofill and Instant Search affect Adwords' Keyword Tool reports?
While performing keyword research around the term "windows", I noticed the keyword "windo" gets 18,000 global monthly searches with .23 competition. Why is this? Do y'all think the Google Autofill and Instant Search features affect reports generated by using the Google Adwords keyword tool? For example, if a user starts typing a search query only to find the site they were looking for before they finished typing the search query, does Google count the partial keyword the user never finished typing into the Adwords Keyword report? I've always wondered about this. Sometimes I find it tempting to attack a misspelled keyword because of the massive search volume and low competition for that keyword. I realize that many consumers may not be very good at spelling, and this may reflect a large search volume towards a misspelled keyword. On the other hand, I see this trend of high volume, misspelled keywords many times while performing keyword research for a variety of clients. Thanks.
Paid Search Marketing | | GlobeRunner0 -
Starting Fresh with a New PPC Account
I've inherited an Adwords account with a few years' worth of history. The account has changed hands a lot though and there's a lot of clutter and confusing account architecture (confusing and redundant campaigns, thousands of inactive long-long-tail keywords for every match type, etc.). I have a new architecture/strategy in mind but I'm unsure if I should start a new account from scratch, pause 90% of things and start some new campaigns, or delete a bunch of stuff permanently and start some new campaigns. My fear with the pausing option is that I'll have to wade through a bunch of clutter in my daily management and reporting - I like to keep things clean. My fear with deleting is losing data - I'd like to be able to always look back at how things were. And my fear with the new account from scratch method is losing whatever account/campaign quality score or historical value the account has built over time and the logistics of having to stop the old account to create a new account. Can you even have 2 accounts with the same domain or would I have to delete the old account before launching the new? For all my past PPC accounts, I started them more or less from scratch so this is new to me. Any advice/insights would be most appreciated. Thanks! Jeff
Paid Search Marketing | | jeff.gibson0