How does the grader tool treat keyword "stuffing" in ecommerce

[Creative-Web-Stores]

We recently started using Moz on our ecommmerce site because I'm concerned that our SEO company doesn't really know what they are doing and I want to see what I can do on my own with the little bit of knowledge I have. It's helping in a number of ways but here's a big question mark:

The Grader Tool keeps telling us that our product category pages have too many keywords on them. We are only using them in the content once or twice, but the sub-category buttons on the page show the category + sub repeated. Could this be what's causing it? Does Google distinguish this for ecommerce? We've taken a huge hit in rankings for key phrases and keywords over the past six months and I'm wondering if this is part of it?

[Everett]

Hello ReniaEats,

Googlebot and Google's algorithms are much more sophisticated than those at Moz. If you are sure that the keywords are only used a couple of times on the page, with the exception of templated items like those in the menu, I wouldn't worry too much about it. Just write in a language that you think will be compelling to visitors and don't be too concerned with adjusting keyword density on the page.

With that said, you may also want to look at the code just to make sure there is no hidden text. Just do a CTL+F (Find) search when viewing the source code and type your keywords to see where they show up outside of the navigation/menu.

If you wanted to share the site I'm sure someone could have a look and let you know if there is anything to be concerned about.

[LesleyPaone]

Could you link the site, I do SEO specifically for e-commerce sites.