Moving back to .com site
-
Hi
Many thanks for all the input we have had from the Moz expert team here. We have had some great thoughts and we have finally decided that we need to move our site to an new provider and to go back to one single .com site for all our global traffic, as we cannot get round possible duplicate pages as we cannot use canonical nor alternate links with our current website provider and this has meant a big rethink in the last couple of weeks.
We where running two sites, .com which has been running for 7 years and a .co.uk site which was dormant since 2007 until 2013 and used from last year to serve our local customers.
Domain Authority for .com 19 and 23 for .co.uk
Our new site will serve 3 currencies so we can offer £ $ & € without the need for duplicate pages or local pages.
We plan but are flexible about using a 301 from the .co.uk site to the dot com. and have enough data to ensure we can do all 301 redirects at page level from our current .co.uk site to our new .com site.
Can anyone provide any SEO tips on ensure we grow our rankings when we make the switch in about 3 weeks.
Many thanks
Bruce
-
I would just make sure your planning and implementation is impeccable.
1. Make sure the person doing the redirects is organized and competant, especially if you have a large number of pages.
2. Make sure that your new sitemap contains all the new URLs, so you can get any new content indexed quickly as possible.
3. Try to come up with a "newsworthy" way of stating that you have made the change. Once you have a really nice article written about the change and how it benefits your consumer base, create a high level press release through PR web or the like for distribution.
4. Resubmit the home page and all linking URLs in webmaster under "fetch as google"
5. See how you can combine tracking data from the old site into the new, so you can keep track of mon-mon and year-year progress from the transition.Thats a good place to start. Other than the basics, content and social shares are going to be what drives in new or additional traffic.
-
Planning is a must, you can start rebranding asap so users start to go to .com before you move. Also you can try to get in touch with links to get them changed rather than a 301 so the links are direct. You can also start redirecting bits of your site rather than all at once so if anything goes wrong your whole site is not affected it gives you time to work kinks out.
Can always do some social outreach really announce the move so you get some more visits sort of concrete the move in place.
Best of luck with the move, make sure you plan and have a plan B and you will be fine!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
.com and .co.uk tld question
My client has a site at mysite.com. They serve both US and UK customers. They have the..co.uk tld correctly redirecting to it. The client is asking if they should have two websites - .com for US customers and .- co.uk for UK customers. Any recommendations?
Local Website Optimization | | digitalmarketingneoscape0 -
International Sites
Hi Guys Just wanting to get some feedback on best practices for international website. The main website is a .co.uk there looking to target France & Belgium. The web hosting is UK based. Do we replicate the UK site and translate to local language but use a .fr domain and have 3 versions of the websites on 3 separate domains? or do just use the co.uk with french & Belgium translation have pages related to those countries? Any assistance will be appreciated
Local Website Optimization | | Cocoonfxmedia0 -
On what pages of my site should I put schema.org structured markup for an Aggregate Review of a Concrete Construction Contractors work?
I have a concrete contractor that I do a site for. He has many reviews from Home Advisor. So I created a Structured Data Markup using HTML5\. I put the the AggregateReview near the bottom of the About Us page at [http://www.skv-construction.com/about-us.html](http://www.skv-construction.com/about-us.html). Question 1: Should I also put the AggregateReview on the home page, or on specific project pages. Question 2: How will Google use the data now if the About page is NOT searched or displayed in SERPs. Does Google display this markup when and where they want to? Question 3: Siince this is a Local Business, should I embed the AggregateReview within the LocalSearch tag. I passed the Google test as it is for the Aggregate Review! But I have the review wrapped in the HomeAndConstructionBusiness tag. Here is the code: "http://schema.org/HomeAndConstructionBusiness"> # Quality Workmanship w 50 Yrs Experience "http://schema.org/AggregateRating"> 4.37 stars-based on 54 reviews at ["http://www.homeadvisor.com/rated.SKVConstruction.18028291.html"](<a) target="_blank">Home Advisor "http://schema.org/PostalAddress"> 10005 Fair Lane <spam itemprop="addresslocality" union=""></spam> IL 60180 (847) 364 0161 ["http://www.skv-construction.com/contact-us.html"](<a)>Contact Us Price Range: All Jobs Custom; Call for Quote or Visit Web Site Would appreciate any help. This markup is so vague, I can see why few people are using it. Maybe you should do a Video training or extended training on how to's. Vernon Wanner 815-332-8062
Local Website Optimization | | VernonWanner0 -
Optimizing dog walking site for search phrase "dog walkers nyc"
Background: We have a dog walking company that serves NYC. According to our AdWords campaign, most leads come from the search phrase: "dog walkers nyc." Question: If the goal is to get as much organic traffic as possible for the search phrase "dog walkers nyc," should we just optimize our http://barkbud.com/ domain for the search phrase "dog walkers nyc," OR should we also have a page like http://barkbud.com/dog-walkers-nyc/ optimized for the same phrase? Thanks!
Local Website Optimization | | BarkBud0 -
Schema for same location on multiple sites - can this be done?
I'm looking to find more information on location/local schema. Are you able to implement schema for one location on multiple different sites? (i.e. - Multiple brands/websites (same parent company) - the brands share the same location and address). Also, is schema still important for local SEO? Thank you in advance for your help!
Local Website Optimization | | EvolveCreative0 -
Does anyone have a good program they use for full site audits?
I'm looking to find a program that will do the following: Scan for page errors including code issues, hosting issues, redirect issues, etc. Pages missing Google Analytics Google + Local audit to identify issues with NAP, citations, category selection etc. Find pages with title issues including missing page titles, duplicates or titles that are too short or too long, header tag issues such as missing H1 tags Meta description issues including missing meta descriptions, duplicate meta descriptions or meta descriptions that are too short or too long Link issues including broken internal or external links or missing anchor or ALT text Identify internal or external links using rel=”nofollow” Image issues, such as missing ALT or title text and broken images Identify pages using Schema.org microdata I know there are probably a couple programs that will do little bits here and there so I'm open to suggestions. Thank you.
Local Website Optimization | | SimonWorsfold0 -
What is the best CMS Approach for Multilingual Versions of Site?
We have expanded into France and Brazil and now have a someone in-house that can translate to French and Brazilian Portuguese. I own ".fr" and ".com.br" versions of our domain. We are using Wordpress for our CMS. We are currently publishing about 2 articles a week on English site which we would be translating and publishing through new international sites (when appropriate). We will be changing out photos and videos at times in addition to all the text/copy. So, before I jump deep into this I wanted to reach out for help regarding the best modern approach to this. Should I use some sort of WP Plugin that will let me manage each of these through 1 WP install or is it better to run each separately through multiple WP installs? I want to achieve this while... avoiding any duplicate content penalties. provide easy admin/editor management of publishing content. Any help/advice is greatly appreciated. Thanks!
Local Website Optimization | | the-coopersmith0 -
How can I rank my .co.uk using content on my .com?
Hi, We currently have a .com site ranking second for our brand term in the .co.uk SERP. This is mainly because we don't own the exact match brand term which comes from not having a clue what we were doing when we set up the company. Would it be possible to out rank this term considering we the weighing that google puts towards exact matches in the URL? N.B - There are a few updates we could do to the homepage to make the on-page optimisation better and we have not actively done any link building yet which will obviously help. competitor SERP rank 1 - MOZ PA38 DA26 Our Site SERP rank 2 - MOZ PA43 DA32 Thanks Ben
Local Website Optimization | | benjmoz0