Keywords, when are you overdoing it in the URL?

[Muhammad-Isap]

Hi guys,

I'm auditing a site covering compensation for cancer.

Keywords could include:

• Undiagnosed cancer      20
• cancer compensation     10
• undiagnosed cancer symptoms 10
• cancer misdiagnosis claims     20
• cancer claims     10
• misdiagnosis of cancer     50
• cancer misdiagnosis     70

So, when structuring the URL for the category, this was previously selected:

• www.site.co.uk/medical-negligence/cancer-misdiagnosis

Although sub-pages appear like this:

• www.site.co.uk/medical-negligence/cancer-misdiagnosis/breast-cancer-misdiagnosis-claim/

'Cancer misdiagnosis' as a keyword attracts the most traffic, but if we're using it on sub-pages - is there a need to include it twice on all sub-page URLs?

With that in mind, would it be better to follow the following format?

• www.site.co.uk/medical-negligence/cancer-compensation
• www.site.co.uk/medical-negligence/cancer-compensation/breast-cancer-misdiagnosis-claim/

Or is there a better way to structure this?

Thanks in advance guys!

[anthonydnelson]

I would not recommend changing URL structure unless you have a very good reason to do so. Worrying about kw density on a decently readable, nice URL should not be reason to recommend a total URL rewrite.

[Alex_Moravek]

The keywords should be located as close to the domain.
Ideally remove URL category to leave the "clean" URL.

• www.site.co.uk/cancer-compensation
• www.site.co.uk/breast-cancer-misdiagnosis-claim/

Good luck ...