Competitor analysis, why they rank so much better [ecommerce/Magento]
-
For a Dutch e-commerce website, we're having some issuse being found & ranked on important keywords. I have done a detailed view into the content & technical part (html) of our website and a competitor's site.
Our site is www.hond.nl (hond is the Dutcn noun dog, the best domain we could get)
Competitor: www.obobo.nl (no meaning at all)For searches for instance by dogfood (Dutch: "hondenvoer") we rank really bad while our competitor ranks really well. I've gone trouch the moz-tools intensively but can't figure out why. We got more content, more self-written texts, more incoming root-domain links etc.
Any ideas were we could get a solution?
Seems that our Splash pages are doing "ok" but especially Category pages are listing badly.
-
Sorry! It may be that your IP address is not allowed to access our site. We had an issue with spam a while back that made us have to turn up security a bit.
If you PM me your email address, I will send a PDF directly there.
-
For the hondenvoer keyword, it looks like you both have well-optimized pages for that, but your competitor www.obobo.nl has external links going directly to their www.obobo.nl/honden/hondenvoer.html page and your www.hond.nl/hondenvoer.html does not have any external links directed to it. While it's always hard to say for sure, those external links could be making the difference in your competitor's favor and might be a good place to start.
I took a peek at your account and does look like you are outranking your competitors on many other keywords - cheers to that!
-
@David-Kley, your website is unreachable for me!
-
I would do a full competitve analysis of your site vs theirs. If you are seeing that much of a ranking difference, most likely there is something you are missing. A few months ago we wrote an article on how to do a full competitive link analysis. Might help you getting started.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Understanding spam analysis score
Hi there, I recently started looking into SEO and joined the Moz community. I'm trying to understand why my spam analysis score is so high (9/17). Our competitors look to have much lower spam scores so I'm wondering if this is negatively affecting our search engine rankings. Our website is www.tdgbs.com.au. We are a small accounting firm in a rural Australian community. I've read as much as I can find about the spam analysis score but am still unsure how to fix it. According to Moz, our website has the following spam flags: **Low MozTrust or Moz Rank Score, Large Site With Few Links, Small Proportion of Branded Links: **I understand that all of these in theory have to do with the fact that we have only one incoming link. We are working on this. What confuses me is that our main competitors also only have one or two incoming links and don't seem to raise this flag. Again, we are a small company in a small community so there are only really a small number of links we can cultivate before it gets too spammy. **Ratio of Followed to Nofollowed Subdomains/Domains: **Again, I'm guessing this has to do with the fact that we have only one incoming (followed) link, but again, our competitors don't seem to raise this flag. Is there a reason why only one link would raise this flag? **Thin Content: **We do have some short articles but I didn't think they would be short enough to warrant a "thin content" flag. Again, some of our competitors have pages that our just as short and don't have this flag. **Low Number of Internal Links: **We do have internal links, so I'm wondering if they're not getting picked up for some reason? I did go through and add a few more today, but I don't want it to be too overwhelming. **No Contact Info: **We do have contact info, and plenty of it, so I'm not sure why we're raising this flag. **Low Number of Pages Found: **We do have a decent number of pages (I would have thought), and again, no less than our competitors. I've tested on Google and it looks like it is getting a valid response to our pages. I've been tasked with improving our SEO relative to our competitors and I'm wondering if these flags have to do with the fact that we're ranking lower. Our website is relatively new (2 months) and our domain name is also newer than our competitors, so I'm wondering if that's impacting things. Any insight you could provide on how to reduce the spam score would be great. Thank you!
Link Explorer | | KarenTDG0 -
301/302 Target?
On a Moz crawl I see a column that says "301/302 Target" I understand 301s and 302s, but what does this 301/302 mean (shows up in column T on the csv esport). Thanks!
Link Explorer | | CaseyMcG0 -
Campaign shows website links from Https. My site is not https but http:// HELP
When looking at my web campaign, I have inbound links pointing from every page located on my menu from https:// I do not have an https. website in any way. The weird part is that when I click on the link, it is a replica of my homepage, although in text only format. I have attached a picture for reference. Why and how could my top links be coming from this? I do not have any inbound links non https:// from my website Thank you! BNHHc5u
Link Explorer | | Morg56850 -
Use Open Site Explorer and the Keyword Difficulty Tool to find your competitors' keywords and how they're ranking for them. Get your Daily SEO Fix!
In today's Daily SEO Fix, Jacki walks through using Open Site Explorer's anchor text report to find keywords your competitors may be targeting, and how to use the Keyword Difficulty Tool to tease out what's helping them rank. Watch "Keyword Research with OSE and the Keyword Difficulty Tool" now! The Daily SEO Fix is an ongoing series of Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube. If you'd like a more in-depth guide to using the Keyword Difficulty Tool and its Full SERP Analysis Report for competitive insights, check out Cyrus Shepard's excellent Moz Academy video on the subject.
Link Explorer | | MattRoney1 -
Quality/Established blog showing DA1 PA1 on OSE
Hello there, We have come across what looks like a high quality blog in our niche (interior design). The blog has been established for a while and is well designed. The content is of a good quality The blog URL: http://www.apartmentnumber4.com The blog has a good following across its social media accounts. However, Open Site Explorer is showing DA1 and PA1 Does anyone know why that is?
Link Explorer | | roberthseo0 -
SEO report for specific pages (not just based on keyword analysis)
Hi, i am after a report where i can type in a URL nd get SPECIFIC details on how to exactly optimise a SPECIFIC page (not just the home page) for better organic results. A complete overview to everything in relation to tags, images tags, headers etc etc. I am yet to find the ability to get such a report with your service. COudl you please advise how i can do so. Thanks
Link Explorer | | andrewlos0 -
Repeated mysterious 404's from ancient site structure killing my rankings
Several years ago I changed my site structure to go from a flash based site to a blog based wordpress site. After doing so I went from page 1 to page 30 for my relevant search terms. I have employed people to help me track down the problem and I believe that they have narroed it to the existance of 404's being created from some unknown internal source. I have been for years getting links like this... <colgroup><col width="792"></colgroup>
Link Explorer | | dfphotographer.com
| http://www.dfphotographer.com.au/brisbaneweddingphotographer/2011/10/brisbane-wedding-photographer-charisma-and-steve-victoria-park-brisbane/?share=facebook http://www.dfphotographer.com.au/brisbaneweddingphotographer/2011/10/brisbane-wedding-photographer-charisma-and-steve-victoria-park-brisbane/charisma-and-steve-301/?share=email http://www.dfphotographer.com.au/brisbaneweddingphotographer/2011/10/brisbane-wedding-photographer-charisma-and-steve-victoria-park-brisbane/photography-brisbane-04-2/?share=email http://www.dfphotographer.com.au/brisbaneweddingphotographer/2011/10/brisbane-wedding-photographer-charisma-and-steve-victoria-park-brisbane/photography-brisbane-12-2/ http://www.dfphotographer.com.au/brisbaneweddingphotographer/2011/10/brisbane-wedding-photographer-charisma-and-steve-victoria-park-brisbane/photography-brisbane-13-2/ http://www.dfphotographer.com.au/brisbaneweddingphotographer/2011/10/brisbane-wedding-photographer-charisma-and-steve-victoria-park-brisbane/photography-brisbane-13-2/?share=facebook http://www.dfphotographer.com.au/brisbaneweddingphotographer/2011/10/brisbane-wedding-photographer-charisma-and-steve-victoria-park-brisbane/photography-brisbane-13-2/feed/ http://www.dfphotographer.com.au/brisbaneweddingphotographer/2011/10/brisbane-wedding-photographer-charisma-and-steve-victoria-park-brisbane/photography-brisbane-16-2/?share=email | ......regularly showing in webmaster tools, (this is from a top pages report from MOZ where there are hundreds also shown). When I do a moz crawl of the site, none of these links show up. Therefore I have no way of finding the source of these links (they also do not show me the source in WMT as they should). We have completely cleared the site and rebuilt it and although it is still only a couple of weeks in it still does not appear to have stopped them. Does anyone have any way of helping me find the source of these mysterious 404's?0 -
OSE Stats - Number of Unique C IP's and PA/DA keep going up and down. Why?
For the past 3 months (if not more) I have been checking my sites stats on OSE and have noticed drastic decreases and increases in unique C-IP's, ranging from 600 to 1200. I have also noticed the PA & DA going up and down by 5 points. We have a talented team that work hard to market our business ethically with strong content and PR relationships, white-hat link building all the way, active social media and a dedicated on-site technical team. The data from MajesticSEO seems to be a lot more steady and consistent. Why is OSE showing drastic changes in 1 to 2 week intervals? Many thanks Ross
Link Explorer | | David_Connor0