Local SEO Benefit
-
Hi
Our company is looking to increase our local SEO footprint and wondering what is the industry average for traffic increase to quantify investment. Can’t really find anything online.
I understand this can be very subjective in relation to market size, competition, localization, etc but just trying to get a sense of opportunity if we cross our t’s and dot our i’s, what's the potential?
Context: We’re a national brick and mortar with eComm. We’ve already done a lot of leg work in optimizing our NAP but very little citation building/claiming.
Please provide resources for stats
Thanks for any input.
Cheers
-
In addition to Ray's response, are you also asking about increasing walk-in visits to your brick and mortar store via an increased presence on local search?
You're best planning gains will likely come from quantifying the average values of visits to your brick and mortar and ecommerce stores then planning for X hours of work to increase that number Y%. This is all going to be data that's unique to you.
Still, here are some guides to help you with your planning.
- http://searchengineland.com/google-uses-neural-networks-reverse-turing-tests-validate-street-address-numbers-signs-209801 (A review of the growing interlaced relationship between real location presence and virtual presence.)
- http://www.kaushik.net/avinash/tracking-offline-conversions-hope-seven-best-practices-bonus-tips/ (Analytics guidance on tracking offline conversions)
- http://searchenginewatch.com/sew/study/2343577/google-local-searches-lead-50-of-mobile-users-to-visit-stores-study (Stats from Search Engine Watch saying 50% of mobile users doing local searches visit business locations.)
-
Hi WMCA,
Unfortunately, I doubt that the community can provide a resource that says 'if you improve local seo, your traffic will increase by x%' - you're assumption that these numbers are highly dependent upon the locale and website is correct.
You can do something like the following:
- Identify key, local terms that your company will target
- Determine the overall local search volume for the above terms
- Use search term ranking estimates for each term (i.e. come up with a SERP rank for each local term)
- Estimate the CTR for each term (use your historic CTRs with estimated improvement)
- Use the above to conclude to the total new traffic your site will get if all criteria is met
- Use an estimated ecommerce conversion rate (again, based of historical data if possible) and AOV to calculate new revenue earned
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Had a local SEO client completely drop off in all rankings...?
Hey everyone! I wanted to ask the Moz community on what I should be on the lookout for in this situation; I have a local SEO client, an orthopedic clinic, who out of nowhere completely dropped off the map. Their Search Visibility is now at .001%. I really have no idea what would have caused this... I have dozens of other local SEO clients and have never seen this before.
Local Listings | | TaylorRHawkins2 -
Evidence that high organic rankings impact positioning in the Google local pack?
I'm looking for articles/evidence that if you have a high ranking organic listing that it will improve your chances of being in the local pack. I came across this about a year ago, but I have had trouble finding articles to support this. Does anybody know of any recent articles and/or studies that show a correlation of high organic listings and local pack visibility? Thanks!
Local Listings | | BigChad20 -
International SEO
Hi,
Local Listings | | Tormar
I have some problems with .com domain on English in my country. For some device they are always better than my site is. I did all things what I need to do for: Unique content on my language (not English), Unique titles, descriptions, external links, target in GSC. Do you have some advice, how can I be better than they are?0 -
In 2015, How Important is having a Local IP address (rather than a cheaper hosting overseas)?
Looking to move several sites from my current hosting provider, and am considering moving them to cheaper, overseas hosting providers. What's the current thinking of how this will impact local SEO results?
Local Listings | | SEO-NS1 -
Yext Power Listings and SEO Question...
Hi, I was wondering if anyone that has used Yext's Power Listings has experienced any negative (or positive) organic SEO results. As you know if you've used Yext, it creates a ton of links from directories. I think they're mainly no-follow links, but wanted to check if anyone has had experience (either good, bad, or neutral) regarding impact on organic results. Thanks.
Local Listings | | mrodriguez14400 -
Local search results question
Hello, I wonder if anyone can help. I have a client who is based outside the main city that he is wanting to rank in. The address on his website is his own home which is about 20 miles from the city. However, he services the city and the surrounding area. His ranking for the very competitive keyword is on page 2 and won't budge. We have made his Google+ page show the servicing area to include the city. We add new content regularly. The onsite SEO is strong and the city name is in the Title and H1 tags. We have lots of local consistent citations for him. This usually results in movement in the SERPS in my experience. But after 3 months this keyword is stuck whilst his other less competitive keywords are moving up. He is ranking 1st for the local area to his home address for the competitive keyword. So my question is - is this purely a result of his local address. Does Google rate him less local than his competitors who have addresses in the city even after we do a lot of citation building etc for him? Will it be possible to rank him for the city? I know 3 months isn't long but still would expect to see some difference. Anyone got any thoughts?
Local Listings | | AL123al0 -
Local listing ranking higher than domain name
Hi everyone,I was wondering why on my ranking report there is a fluctuation between the local listing page and the domain name page. Is it a way to always get the domain name ranking higher than the local listing?Thanks for your support,RM
Local Listings | | skrauss0 -
Google Local Search
I have a customer who is frustrated that Google local search seems to favor businesses that are closer to the center of the city. He wants to be on the local results area on the SERP with his (keyword + city, state). His website is optimized, Google+ is using the keywords, more reviews than his competition and his MOZ local rating is 88.. It seems the only problem is his business is on the edge of town(same zip code). Google fills the local search area with businesses that are "downtown". Is there a way to overcome this?
Local Listings | | seomn0