Similar Several Articles or One Article
-
I have a Q&A project having content of many different topics.
My question: writing several articles on the same topic will up my rank? For example I work on keyword "Rhassoul clay". So if I write 5 topics about rhassoul clay (400 words) will it be a plus for my webpage or not? Or it is better to write one article with 400 x 5 = 2000 words instead of splitting it into 5 articles? -
I would write one authoritative article that is the best on the web for this topic. It would have lots of high quality photos and be clearly divided into subheadings so that a person scanning can find what he is looking for.
An article that immediately impresses people with images, breadth and length has a better chance of being shared than a large number of articles that cover only snippets of the topic.
Long articles also pull in nice amounts of longtail traffic because they have a huge diversity of words on a page.
-
Hi Paulius,
This is a good question and one I've come across a lot. There's a lot of messages out there about quality of content, length of content and keywords in content, but I think the purpose of the content is being lost on people. The purpose of content should always be information that is useful to the searcher.
That might mean a 2000 word page, or 4 x 200 word blog posts, a slideshare presentation, an infographic or a 5 minute video. It's really up to you to decide who this content is for and what's the most useful way for you to communicate it to them. If in doubt, check out what other people are doing and what their engagement is like. If you see 2000 word article with 2 shares vs a 5 min video with 70 likes, the video would be the better option... but you might not deliver it right! Experiment, test, get advice and see what works for your brand and your content.
The best content strategies are the ones that are consumer-centric, not search engine-centric.
Stel
-
Paulius,
It doesn't much matter what any of us have to say about this--it has more to do with what the person who would want to link to, or share any, of those articles has to say. That's because, before Google really gives a hoot about whether you wrote six of one or a half dozen of the other, it wants to know if anyone actually found the articles worthwhile. I'd recommend that instead of asking us, go out and research the folks who would be reading your article as well as the ones who could likely link to it and ask them.
If you did that, they may say "You know Paulis, we really don't need another article on Rhassoul clay, there are already a bunch of them out there." Or, they may say, "You know Paulis, I've read everything out there and what I still don't know about Rhassoul clay is ........." Or, they may say, "If you researched and wrote an article about the ancient trade routes the clay was carried to culture outside Morocco, I would definitely link to that from my blog."
In either of those cases, It wouldn't really matter how long the article was, if it was well written and engaged the audience. One share or one link to an article of 50 words is worth more than an unshared or unlinked article of 5000 words. Words are cheap. Shares are what you're going for.
-
I would write just one article.
If you write 4 articles competing for the same keyword the link juice will by divided by four
I did the same mistake in the past and as a result google was not really sure which url should rank for that specific keyword
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I know whether the content angle of my article is good enough to outrank or not?
Search intent is the core of writing and content marketing; its essential to know the best answer. To analyse search intent, I analyse top 10 ranking pages, see which content format is used on top 10 ranking pages and at last asses content angle. My question is, how can I come up with a unique content angle that's worth ranking and outrank existing articles and what's the points should I consider while implementing my unique content angle.
Keyword Research | | WaliullahWalid0 -
Different Blog Articles - What about Keywords Cannibalization?
Hi everyone, I have a question in regards to blog articles and long tail keywords variation. I usually create landing pages for the services of my business and create related topics for my blog with long tail keywords (tips, best practice, etc.). However, by using this method, I am a bit worried about the ranking of the different pages/blog posts. _(See Attachment - in this example, I tracked it with Serplab. MOZ keywords tracking is giving me the same result anyway). _ I created a blog post with a related topic 'office interior design tips'. Unfortunately, when looking at the ranking, the previous page (office-design) is not ranking anymore for this keywords and instead, the blog post office-interior-design-tips took his place. It moved from position 11 to 29 only because I created a blog post related to the topic. Therefore, what happened to the previous page? Does it stop to rank for this keywords once there is another blog post that is related to it? How can we avoid this fluctuation of ranking due to cannibalization? One can assume that by creating relevant content related to this topic, it should rank higher no? Thanks in advance for your answers. serp.png
Keyword Research | | Juvo0 -
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
Can keyword research be used across different similar sites in different countries?
I am assuming the answer to this question is no but confirmation would help. I have a site in the UK and a site in Spain both on the same topic but different copy and obviously language – therefore I am assuming it is not possible to produce keyword research on the UK site and use the results on the Spanish site?
Keyword Research | | Jason_Marsh1230 -
How can we stop an article ranking so highly?
We secured an article on national newspaper site for a client which now ranks number one for its own branded search term. Since we secured the article (over two years ago) the client has changed the direction of its business so the article is now no longer relevant and is actually causing a lot of trouble for the client. When people search for their business the article is telling readers one thing when their business actually does something else. How can we stop this article ranking so highly?
Keyword Research | | HeatherBakerTopLine2 -
Does Google consider very similar keyphrases the same?
One of my top keyphrases is manchester magician and using Google Adwords Keyword Tool this produces exactly the same number of views as _magician manchester _and again the exact same for magician in manchester. So I assumed from this that Google views them the same. But looking at the SEOMoz On-Page tool, this doesn't appear to be the case as my grade is different for each keyphrase. So, I guess my question is, if this is the case and they are considered different, how would I find out which one really is the most searched for so I can optimize accordingly. Many thanks, Iain.
Keyword Research | | iainmoran0 -
Two domains, a .ca and .com, for one company
Hey we are looking for some advice on this. We have two online shopping carts, a .ca and .com for our Canadian and American customers. The information on both is obviously very similar in both content and display, with just pricing, shipping information etc. being different. Does anyone have any feedback regarding how Google would view this? The domains are the same, ie. walmart.com and walmart.ca so would Google recognize this and not penalize us for having two identical sites or would it be penalizing us and should we be going about this in a different manner? Thanks!
Keyword Research | | absoauto0 -
How are similar keyword phrases related?
I'm new to SEO and have been reading a lot to try to get up to speed. There is one concept that I'm not clear about and am not sure what to search on to find an answer. Let's say I'm trying to target 2 keyword phrases "Wordpress SEO" and "Wordpress SEO plugin". In the content of my web page should I always write "Wordpress SEO plugin" because it'll count towards both phrases I'm trying to target? Or would Google be smart enough to only give me credit for "Wordpress SEO plugin" in that case and I should also put just "Wordpress SEO" in other places in my content? Hopefully that makes sense. Thanks in advance!
Keyword Research | | Yuba302