Hi Paulius,

This is a good question and one I've come across a lot. There's a lot of messages out there about quality of content, length of content and keywords in content, but I think the purpose of the content is being lost on people. The purpose of content should always be information that is useful to the searcher.

That might mean a 2000 word page, or 4 x 200 word blog posts, a slideshare presentation, an infographic or a 5 minute video. It's really up to you to decide who this content is for and what's the most useful way for you to communicate it to them. If in doubt, check out what other people are doing and what their engagement is like. If you see 2000 word article with 2 shares vs a 5 min video with 70 likes, the video would be the better option... but you might not deliver it right! Experiment, test, get advice and see what works for your brand and your content.

The best content strategies are the ones that are consumer-centric, not search engine-centric.

Stel

Thanks Ryan, didn't see that!

Hopefully it comes down under in the future!

Hi Guys,

I've checked out MozLocal, but noticed the sources that are referenced are more US based. Is there a version that would target Australian sources coming or has anyone in Australia used Mozlocal and had good results they can share?

Thanks in advance!

Stel

Hi Julio,

I wrote a blog post a while ago on how to optimise your site using Yoast SEO, check it out here.

Also another one I wrote was on LSI keyword placement within content, check it out here.

If you do solid keyword research, optimise your Wordpress site as per the first post and optimise your content as per the second, you should get great results.

Hi Alberto,

Yes that will cause you duplicate content issues.

I'm working with a client at the moment that has a similar situation. I've advised them to have a YouTube description that gives an overview of the video content and contains some relevant keywords.

On your website you can embed your video on individual pages, add a brief summary and transcribe the video on the page. You could duplicate your YouTube description on this page, provided your transcription is lengthy enough so it's still unique content. I like to work on a ratio of 30% duplicate to 70% unique if it's necessary.

Transcribing 90 videos could be time consuming though, so check out these tools that can do it for you: http://www.vagueware.com/top-10-free-transcription-software-that-are-essential-to-your-va-or-transcription-business/

All the best,

Stel (@StelinSEO)

Hi Alberto,

Yes that will cause you duplicate content issues.

I'm working with a client at the moment that has a similar situation. I've advised them to have a YouTube description that gives an overview of the video content and contains some relevant keywords.

On your website you can embed your video on individual pages, add a brief summary and transcribe the video on the page. You could duplicate your YouTube description on this page, provided your transcription is lengthy enough so it's still unique content. I like to work on a ratio of 30% duplicate to 70% unique if it's necessary.

Transcribing 90 videos could be time consuming though, so check out these tools that can do it for you: http://www.vagueware.com/top-10-free-transcription-software-that-are-essential-to-your-va-or-transcription-business/

All the best,

Stel (@StelinSEO)

Hi Paulius,

This is a good question and one I've come across a lot. There's a lot of messages out there about quality of content, length of content and keywords in content, but I think the purpose of the content is being lost on people. The purpose of content should always be information that is useful to the searcher.

That might mean a 2000 word page, or 4 x 200 word blog posts, a slideshare presentation, an infographic or a 5 minute video. It's really up to you to decide who this content is for and what's the most useful way for you to communicate it to them. If in doubt, check out what other people are doing and what their engagement is like. If you see 2000 word article with 2 shares vs a 5 min video with 70 likes, the video would be the better option... but you might not deliver it right! Experiment, test, get advice and see what works for your brand and your content.

The best content strategies are the ones that are consumer-centric, not search engine-centric.

Stel