Schema, aggregate ratings and trustpilot
-
Hi!
I'm looking to include rich snippets on some of my product sites, such as price etc.
In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines.As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages):
name of organization
248
8,2
10.- other product-specific information
Would this be against guidelines?
-
Okay, but I would just like to follow guidelines, in case Google spots it
-
That's a common cheating technique (Product schema in place of Organization), so far I never saw google spotting it.
-
I will test it, Dirk, and get back to you. At the moment, we have star ratings for a specific product page in SERP. Today I've changed the classification from
toand I will keep an eye on what happens to the stars.
Thank you all for your help
-
It is clear - however maybe not what I hoped for
On Trustpilot, it is our company's services AND products that are being rated, and not a specific product, necessarily.
So maybe in this case I should stick to one aggregate rating for the company.I will however test it. By mistake I classified the aggregate rating on the product page with
instead of , and in Google, star ratings have appeared for this specific product. However, since this is not accurate, I have changed it to the "organization", and I will check if/when Google removes the star rating from the product page in SERP
-
I would expect product pages to have AggregateRating markup for that specific product. Not for the organization. Google is not going to show that rating anyway, so why put it there?
Keep in mind, you want star rating to appear in SERP because will improve CTR.
To have star rating appear in SERP you need markup and a user query matching the target of the rating.
Let's assume you sell vegetables and your organization name is "Veggie Inc".
Would you expect the product page for "Early Girl Tomato" to show up in SERP when people search for "Veggie Inc."? Unlikely. So if you add organization aggregate rating markup on that page no one will see that.
Do you think the star rating will appear on "Early Girl Tomato" page for other queries? No way.
Best practice is Organization AggregateRating on 1 page, usually the homepage, which people will likely search for using your brand as query, a query which will match your Organization name...
Hope I was clear.
-
You can put in all your product pages. It seems a logical thing to do both for your company & and your users - a good score from a reliable source will reassure potential buyers that you're a serious company that can be trusted to buy stuff.
I am not sure if the aggregate rating will be displayed in the SERP's (most examples you see are ratings & reviews for individual products), but it will certainly do no harm.
rgds,
Dirk
-
Thank you!
I'm definitily using the aggegate rating, only, at the moment. If I'll include reviews at a later point, I will be sure to add an additional schema.
Question - can I use the aggregate rating for my organization on more than one of my (product) pages, as long as it is only one time per page?
-
In addition to all the good things said by others. Be careful about the following:
- if you add AggregateRating markup for "ACME Inc." it will probably (as you may know google takes into account a variety of factors, not just the markup presence) show up, when people are querying for "ACME Inc.", but if your organization is "Potato and Tomato Inc.", and the user query is "Potato Tomato" won't show up.
- don't confuse google guidelines for "Reviews" with "AggregateRating", you may have multiple reviews on the same page all nicely marked up, it's perfectly fine for google, but you may have only one AggregateRating markup per page.
Of course you can have AggregateRating plus additional schema.org markup on the same page, like reviews, but only one AggregateRating markup.
-
Thank you so much Dirk
That helpsKind regards
Trine -
It is inline with Google policies as long as you add the rating to your organisation & not to an individual product.
If you check the different guidelines
(sources: https://developers.google.com/structured-data/policies & https://developers.google.com/structured-data/rich-snippets/reviews)- When you have multiple entity types on a page, we recommend you mark up all entities on that page to help Google algorithms better understand and index your content
=> OK -both organisation & product are being tagged - Make sure the review or ratings markup refers clearly to a specific product or service as shown in the examples above
=> OK - aggregate reviews are done on item: organisation - Review and rating markup should be used to provide review and/or rating information about a specific item, not about a category or a list of items.
=> same as above - Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be immediately obvious to users that the page has review or ratings content.
=> I imagine you put the rating quite visible on the page, you probably also provide a link to the original source (trustpilot)
Don't see any issue here.
rgds,
Dirk
- When you have multiple entity types on a page, we recommend you mark up all entities on that page to help Google algorithms better understand and index your content
-
Hi Dirk
Thank you for you answer
The product-specific info would be in a separate markup, but on product-basis, as that info relates to that specific product:
and so on
The mark-up is working, according to Googles testing tool, so I guess my question is rather focused on, whether or not I'm following Google's guidelines, inserting aggregated ratings for the organization (collected through a third party app) on my product pages
/
-
Hi,
The tagging seems to be on organisation level and looks ok on first sight (you can always check the tag inside WMT or using this tool . From your question I do not really understand where you add the product specific info. Normally they should be in two separate itemtypes: organisation / product (the one for the product should be without the aggregate rating - as this only exist for the organisation & not for the product).
You could check the example on https://schema.org/LocalBusiness (scroll to the bottom) for the tagging of your organisation. For the product - you could check the tagging on https://schema.org/Product (idem).
Hope this helps,
Dirk
-
Hi Patrick,
Thank you for your reply
It is the ratings from a third party app (called Trustpilot).
Every time a person makes a purchase on our site, they get an invitation to rate our business (webshop, products, service).My site is an online webshop, and not a local business, so the info listed is metatags (RDFa's) from schema.org.
So basically, what I want to do is to include these ratings on my product pages.Did that make sense?
-
Hi there
Are these ratings on the website? If not, you can look into tags. Here is more information on the Schema.org site.
You may also want to look into Google+ Business pages, verifying that page, and linking it to your website.
From there, you can see snippets appear in your SERPs. I would also look into Moz Local to help you get on listings that assist in these reviews.
Hope this helps! Let me know if you have any questions or comments, or if I am missing the point of the question. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Google Data Highlighter support other schemas?
At the moment I see that the Data Highlighter supports a few schemas such as Events, Products, Articles, Restaurants etc. My client has a training division and runs regular training courses so we want to highlight those using the tool as "Training Courses," but this is not an option. Does anyone know why the tool doesn't support more categories and if there are plans to expand what it supports? I realise it would be better to use actual HTML markup onto the client site but their website is administered by their corporate parent in another country and they are not prepared to add in a Wordpress plugin to allow this. But the UK division, that we work for, wants to use it. We have restricted access to the Wordpress site so we don't have the access rights to add in plugins ourselves otherwise it would be no problem to do this.
Technical SEO | | mfrgolfgti1 -
Specifying Your Organization's Logo Schema Required If Corporate Contacts Schema is in Place?
Does anyone know if specifying the organization's logo schema is required if corporate contacts schema is in place? I have the corporate contact schema in place on my site but not the second one. The site is http://www.cobaltrecruitment.com/ Thanks,
Technical SEO | | the-gate-films0 -
Is Schema markup inappropriate for ?
Is Schema(.org) markup meant specifically to be used on text? Or can you use it in a similar way that you can use Open Graph Protocol? For example, for awhile I've been using something like this on my site: Because it's in the head section, it appears on every page. In review, this seems to be an incorrect use? Should I only be using Schema to mark specific text? If not, what are the consequences of using Schema like this?
Technical SEO | | eglove0 -
Content Aggregator Services....good or bad for seo?
I've just had a demo from a content aggregator service called NewsCred. Essentially the service licenses the use of content from multiple sources on our own site. They claim that as the content is all properly referenced back to the original sites there are no SEO implication to the host site. Are they correct? Should we stay away?
Technical SEO | | J_Sinclair0 -
Schema.org implementation for physician's office vs physician herself?
Hi, Regarding schema.org microdata, which page(s) should have the microdata? 1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors? Thanks for any insight!
Technical SEO | | Titan5520 -
Can Google show the hReview-Aggregate microformat in the SERPs on a product page if the reviews themselves are on a separate page?
Hi, We recently changed our eCommerce site structure a bit and separated our product reviews onto a a different page. There were a couple of reasons we did this : We used pagination on the product page which meant we got duplicate content warnings. We didn't want to show all the reviews on the product page because this was bad for UX (and diluted our keywords). We thought having a single page was better than paginated content, or at least safer for indexing. We found that Googlebot quite often got stuck in loops and we didn't want to bury the reviews way down in the site structure. We wanted to reduce our bounce rate a little, so having a different reviews page could help with this. In the process of doing this we tidied up our microformats a bit too. The product page used to have to three main microformats; hProduct hReview-Aggregate hReview The product page now only has hProduct and hReview-Aggregate (which is now nested inside the hProduct). This means the reviews page has hReview-Aggregate and hReviews for each review itself. We've taken care to make sure that we're specifying that it's a product review and the URL of that product. However, we've noticed over the past few weeks that Google has stopped feeding the reviews into the SERPs for product pages, and is instead only feeding them in for the reviews pages. Is there any way to separate the reviews out and get Google to use the Microformats for both pages? Would using microdata be a better way to implement this? Thanks,
Technical SEO | | OptiBacUK
James0 -
Schema for Services
There are many schemas for products, but I don't see any for services. They have intangible offers, but it's still for selling a product. I contacted Schema.org an no response. Here is the schema: http://schema.org/Offer So my question for someone who sells a service: What is the schema for a service like insurance, shipping, financial services?
Technical SEO | | Francisco_Meza0 -
Product ratings causing 302 redirect problem
I am working on an ecommerce site and my crawl report came back with 7000+ 302 redirects and maxed out at 10,000 pages because of all the redirects. The site really only has maybe 1500 pages (dynamic content aside). After looking into it a little more I see it is because of the product rating system. They have a star rating system that kinda looks like amazons. The only problem is that each star is a link to a dynamic address that records the vote and then 302's back to the original page the vote was cast from. So virtually every page on this site links out anywhere from 15 to 45 times and 302's back to itself, losing virtually all of its PR. Am I correct in that assumption or am I missing something? I don't see the links being blocked by robots.txt or noindex, nofollowed. Also it is an anonymous rating system where a rating can be cast from any category page displaying a product or any product page. To make matters worse every page links to a printable version which duplicates the issue by repeating the whole thing over again. So assuming I am correct that is site has a major PR leak on virtually every page, what is the best recommendation to fix this. 1. Block all of those links in robots.txt, 2. no index, nofollow these links or 3. put the rating system behind a submit button or disallow anon ratings 4. something else??? Looking at their product ratings on the site virtually everything is between 2-3 starts out of 5 and has about the same number of votes except less votes on deeper pages. I dont believe this is real at all since this site gets almost no traffic and maybe 1 sale a week, there is no way that any product has been rated 50 times. I think the crawler is voting as it crawls and doing it 5 times for every product which is why everything is rated 2.5 out of 5. This is an x-cart site in case anyone cares. Any suggestions?
Technical SEO | | BlinkWeb0