Sitelinks only show when the URL is searched- Why don't they show when our company name is searched?
-
Why is is that when I search "protonmail.ch", sitelinks show for our company. However when you search for "ProtonMail", no sitelinks show, even though our homepage is now on the top result.
We've been trying different things to improve the navigational structure of the homepage, such as using the
<nav>tag.
If you have any thoughts on why sitelinks might not be showing up, we'd really appreciate it!
Thank you
</nav>
-
Google is fickle when it comes to sitelinks. There's not a lot you can do to control them aside from telling them which pages NOT to show for certain URLs in Webmaster Tools. There's definitely a correlation between your highest-authority pages and pages that appear prominently on your site by default.
The only thing you can really do to get site links is to prove to Google that you're a brand and that you appear more prominently in a search for something like your brand name. It's less a technical matter and more a matter of spreading the word about your brand. Links, shares, online mentions, and real-world awareness branding actions are all likely to help.
-
I see it on Google.com but not on .com.au ... so it may be that Google is just now starting to add them for you based on your recent work. Sitelinks are uncontrollable but solid nav helps, as you said.
I also see a bigger batch of sitelinks (6) when I search for your domain on google.com as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirects and site map isn't showing
We had a malware hack and spent 3 days trying to get Bluehost to fix things. Since they have made changes 2 things are happening: 1. Our .xml sitemap cannot be created https://www.caffeinemarketing.co.uk/sitmap.xml we have tried external tools 2. We had 301 redirects from the http (www and non www versions) nad the https;// (non www version) throughout the whole website to https://www.caffeinemarketing.co.uk/ and subsequent pages Whilst the redirects seem to be happening, when you go into the tools such as https://httpstatus.io every version of every page is a 200 code only whereas before ther were showing the 301 redirects Have Bluehost messed things up? Hope you can help thanks
Technical SEO | | Caffeine_Marketing0 -
Google Search Console - URL Parameters Tab ISSUE
Hi, Recently i removed some disallowed parameters from my robots.txt and added the setting No Url in my search console URL parameters tab (as can be seen in the image http://prntscr.com/e997o5) Today i saw the orderby parameter indexed even if the setting is to not crawl those urls. Anyone any idea why is this happening? Thank god that all those urls with parameters are canonicalised to their original url's.
Technical SEO | | dos06590 -
What should I do with a large number of 'pages not found'?
One of my client sites lists millions of products and 100s or 1000s are de-listed from their inventory each month and removed from the site (no longer for sale). What is the best way to handle these pages/URLs from an SEO perspective? There is no place to use a 301. 1. Should we implement 404s for each one and put up with the growing number of 'pages not found' shown in Webmaster Tools? 2. Should we add them to the Robots.txt file? 3. Should we add 'nofollow' into all these pages? Or is there a better solution? Would love some help with this!
Technical SEO | | CuriousCatDigital0 -
OSE says URL redirects to URL with trailing slash but it doesn't.
Site is www.example.com/folder/us and OSE says this URL redirects to www.example.com/folder/us/, but it does not. When I look at the OSE report for the latter version with the "/" it says "No Data Available For This URL". Why would that be? The original URL is www.example.com and it redirects to www.example.com/folder/us. Is this anything I need to worry about? I thought that the trailing / doesn't really mean much anymore but nonetheless, why does it think it redirects there?
Technical SEO | | rock220 -
We're working on a site that is a beer company. Because it is required to have an age verification page, how should we best redirect the bots (useragents) to the actual homepage (thus skipping ahead of the age verification without allowing all browsers)?
This question is about useragents and alcohol sites that have an age verification screen upon landing on the site.
Technical SEO | | OveritMedia0 -
How Best to Handle 'Site Jacking' (Unauthorized Use of Someone else's Dedicated IP Address)
Anyone can point their domain to any IP address they want. I've found at least two domains (same owner) with two totally unrelated domains (to each other and to us) that are currently pointing their domains to our IP address. The IP address is on our dedicated server (we control the entire physical server) and is exclusive to only that one domain (so it isn't a virtual hosting misconfiguration issue) This has caused Google to index their two domains with duplicate content from our site (found by searching for site:www.theirdomain.com) Their site does not come up in the first 50 results though for any of the keywords we come up for so Google obviously knows THEY are the dupe content, not us (our site has been around for 12 years - much longer than them.) Their registration is private and we have not been able to contact these people. I'm not sure if this is just a mistake on the DNS for the two domains or it is someone doing this intentionally to try to harm our ranking. It has been going on for a while, so it is most likely not a mistake for two live sites as they would have noticed long ago they were pointing to the wrong IP. I can think of a variety of actions to take but I can find no information anywhere regarding what Google officially recommends doing in this situation, assuming you can't get a response. Here's my ideas. a) Approach it as a Digital Copyright Violation and go through the lengthy process of having their site taken down. Pro: Eliminates the issue. Con: Sort of a pain and we could be leaving possibly some link juice on the table? b) Modify .htaccess to do a 301 redirect from any URL not using our domain, to our domain. This means Google is going to see several domains all pointing to the same IP and all except our domain, 301 redirecting to our domain. Not sure if THAT will harm (or help) us? Would we not receive link juice then from any site out there that was linking to these other domains? Con: Google will see the context of the backlinks and their link text will not be related at all to our site. In addition, if any of these other domains pointing to our IP have backlinks from 'bad neighborhoods' I assume it could hurt us? c) Modify .htaccess to do a 404 File Not Found or 403 forbidden error? I posted in other forums and have gotten suggestions that are all over the map. In many cases the posters don't even understand what I'm talking about - thinking they are just normal backlinks. Argh! So I'm taking this to "The Experts" on SEOMoz.
Technical SEO | | jcrist1 -
Keywords in file names vs folder names
We understand the value of a keyword phrase included in the URL. Is there more value to having that phrase in the folder name of the URL or the file name or does it matter? Example: http://www.biztoolsone.com/website-design.php or http://www.biztoolsone.com/website-design/ Which is best? Thanks, Wick Smith
Technical SEO | | wcksmith0