Best strategy for images filenames?

[teconsite]

Hi community!

For this case, which would be the best strategy for image filenames?

This is a funiture company, with its own brand. What they sell is what they have created and designed

Let's think on a kitchen. And we have a page we want to rank for the primary Kw "modern kitchen", and secondaries "white modern kitchen", "modern minimalist kitchen", "modern kitchen designs".

• Would you use the brand name in the filenames? I mean:
  ---------- white-modern-kitchen-brandname.jpg
  ---------- modern-minimalist-kitchen-brandname.jpg
  ---------- modern-kitchen-brandname.jpg

• Would you use just the kws in the filename and the brand in the alt text?
  ---------- filename: white-modern-kitchen.jpg  Alt: "White Modern Kitchen, Brand"

or should we use the brand in both items: filename and Alt?

¿Which would be the best way to do it in this case?

Any suggestions? Thank you!

[teconsite]

Thank you!

Very helpful

[RyanPurkey]

I agree with Andy. Using the brand name is especially applicable if they have established themselves as a brand, and many of the search terms sending visits to the site are also brand tagged.

[Andy.Drinkwater]

Hi,

Here are 3 resources that I suggest you have a read through as there is lots of great information:

• Image Optimisation Techniques - Shopify
• Optimising Images -Yoast
• Optimising images for SEO - eConsultancy

You want to make your images as descriptive as possible, but not spammy. If it makes sense and explains the product, then you should be good to go.

Personally, from the examples you give above, I would go with something like:

---------- white-modern-kitchen-brandname.jpg ALT=Beautiful white kitchen from brandname

That sort of thing.

-Andy