Technical 301 question
-
Howdy all, this has been bugging me for a while and I wanted to know the communities ideas on this.
We have a .com website which has a little domain authority and is growing steadily. We are a UK business (but have a US office which we will be adapting too soon)
We are ranking better within google.com than we do on google.co.uk probably down to our TLD.
Is it a wise idea to 301 our .com to .co.uk for en-gb enquiries only? Is there any evidence that this will help improve our position? will all the link juice passed from 301s go to our .co.uk only if we are still applying the use of .com in the US?
Many thanks and hope this isn't too complicated!
Best wishes,
Chris -
I'm confused a little
If you are going to be using only one domain, you don't have to use hreflang whatsoever.
If you do decide to kepp both, then you don't have to use hreflag or rewrite rules either, just do backlinks to whatever domains you need and that's it.
-
Have you checked out that tool yet and answered the questions? I can help you with the technical implementation, but need to know what's best for your business first.
-
Hi Charles so keep .com and then leverage hreflang and rewrite rules to - /en-gb and /en-us maybe?
Chris
-
My suggestion stays the same - "either combine two domains in one, or use two and do double work on SEO and backlinks"
If you do decide to combine them, i'd use .com
-
thanks for your input both - so what would be your two cents into how to do this? - we have a .com and want to keep .com as the central point, UK is our prime business so far.
-
- I am not too interested in looking at the UX side for now
Bad-bad-bad-bad idea
- I feel the .com is not ranking as well on google.co.uk because google favours .co.uk offer .com.it will still be ONE website.
Ok, .com is not gonna be favourable to local google domains, because it's "international" as Kate said. And still, the juice is not gonna be redirected from a link, just if you 301 it for en-gb locale. As I was saying before, link is "tied" to whatever domain it's linking, unless it has hreflang.
So, my suggestion is still the same: either combine two domains in one, or use two and do double work on SEO and backlinks.
-
First, please don't ignore UX. That is a big part of how the search engines operate today.
As Charles said, an IP based 301 redirect is a very bad idea. Please, please don't do it. It will only hurt you. Google only crawls from the US, so they will never see the redirect. And as Charles said, US people traveling in the UK would not be able to get to the US site.
Also, like Charles, I am confused. You have 2 domains, but want one. I think that is what you mean. You have .co.uk and .com, but would prefer to have everything on .com. That's possible, in my testings, having a .co.uk is not a guarantee for ranking. It can help search engines understand your target market, but regional TLDs (ccTOLDs) are meant for businesses that only operate in that country, or have content/products/information that is specific to that region.
.com on the other hand is a generic TLD, it is not focused to one country.
If you want the .com to rank better in the UK, there are a few questions I need you to answer. In fact, go here: http://outspokenmedia.com/international-seo-strategy/ and let me know what result you get from those questions. Then I can help you with the technical setup.
-
Hi Charles, we want to ideally have one domain - the .com. To simplify My question is about using 301 to pass link juice to both the .co.uk and the .com, with google.co.uk ranking the .co.uk website and google.com ranking the .com website using 301 rewrite rules. I am not too interested in looking at the UX side for now, this is just purely based on search engine urls and how they get structured, and the reason we want to do this, is because I feel the .com is not ranking as well on google.co.uk because google favours .co.uk offer .com.
it will still be ONE website.
hope that is a little clearer.
-
Howdy, my friend.
This does sound a little complicated.
We have a .com website which has a little domain authority and is growing steadily. We are a UK business (but have a US office which we will be adapting too soon)
We are ranking better within google.com than we do on google.co.uk probably down to our TLD.
From first line it sounds like you have one domain (.com), second line tells me that you got two domains (.co.uk and .com). So, which is it? well, it wouldn't affect my answer, I guess, I'll cover both.
So, let's go step-by-step:
-
Is it a wise idea to 301 our .com to .co.uk for en-gb enquiries only? - No!Because i can be in any part of the world and i can set my browser locale header to whatever i want. Or it can happen automatically due to whatever circumstances. So, let's say I'm travelling from UK to US. My browser is set to en-gb locale, I do my search for your company in US, I get redirected to UK website, even though I want to fing US one - no good. Bad UX
-
Is there any evidence that this will help improve our position? will all the link juice passed from 301s go to our .co.uk only if we are still applying the use of .com in the US? - I combine these two into one answer. Link juice can be passed if crawlers can differentiate locale on a given URL. Here is how they can do it:
https://support.google.com/webmasters/answer/6144055?hl=en
So, let's say there is a website with link to yours. It's one link. You can't set two "hreflang"s, or "rel"s, or write it in two languages at the same time on the same URL. So, basically you can tell bots to consider that link as a "juice-passer" to only one domain.
Now, is there a good reason for you guys to have two different domains? If it has similar information, style etc., you can combine them into one (use subdomains or subfolders - Matt Cutts video) and pretty much cut efforts in half with double the return
If there is a good reason for you guys to have completely different domains, I would concentrate for building/working/structuring .uk website for UK and .com website for US. It means that you'll have to do two backlink profiles building, two different technical and "another one" (forgot the word
) SEOs and so on.
Hope this helps.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about Topics and subjects of sentences
Hello, This might be a bit of technical question but how is google linking entities together ? I understand that when writing a piece of content I need to cover multiple topics (which are also entities as far as I understand). Then, in order for google to link multiple entities together my guess is that my sentence needs to be written in subject, predicate, object format ? where my topic / entity comes out as the subject of the sentence. For example if I write that: "Tuscany is a famous for it's rolling hills?, here the subject is Tuscany which is what I want as it one of the topics I want to cover. But let's say that instead I write:" Rolling hills is something you find everywhere in Tuscany". Here Tuscany doesn't help because it isn't a subject and is just dropped there, correct ? Concerning the attributs of my entities (the object), does google have a list of what is right of wrong. For example if I say that Washington is the capital of italy ? can I be penalised for that ? I guess this is called entity disambiguation ? If the capital of italy would also be called Washington I believe that I would be ok but see that it isn't, can it hurt ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
YouTube hosting question
The "How it works" video that is embedded on my sites homepage is currently linked to an individual YouTube account not our company account. I would like to change the ownership so that the company profile can enjoy the added views (currently 13K +). Is there a way to move the video to a different account without losing the views it has already accumulated? Also, a related technical question - our R&D team says the video is slowing down the site. It links to YouTube but there is nothing in the source of our page about YouTube. Any suggestions for embedding it more effectively?
Intermediate & Advanced SEO | | theLotter0 -
Big 301 Redirect Help!
Hey guys I need a little help with setting up a big 301. Background: It's a bit of a mess as the old site is a total mess after being online for 10 years plus. It has html and php pages, and a mod rewrite to redirect old html links to the newer php version of those pages. It's now moving to a new site and as the domain name and URL structure has changed we can't use any fancy regex and have to do a page to page redirect. There are 1500 pages to redirect. However, the old site has thousands of linking root domains, and some of these are to the old html pages (which currently redirect to the php pages) and some to the newer php pages. Question: My initial plan was to leave the mod rewrite and only redirect the php pages. That means 1500 individual redirects instead of 3000 if I individually redirect both the php and html pages. I'm not sure what's best to be honest. We don't really want multiple hops in the redirect (html>php>new site), but surely 1500 redirects is better than 3000! Does anyone have any advice on which option may be best, or even a better option? Thanks 🙂
Intermediate & Advanced SEO | | HarveyP0 -
Link Building Question
Hey Moz'ers, I have created several blogs on different domains for the purpose of writing good content articles that contain 2-3 links per article that go back to my website. It has been up for about 3-4 weeks. I am not seeing my results/links showing up in OSE, is this because it still needs more time or is there something else I could be advised to look into? In theory these blogs will only contain 2-3 links from each domain to the site. I was also going to make sure the anchor text per link is different (keyword, brand name, random anchor like click here). Side note: How does this system sound as part of one small aspect to link building? red flags? Thanks for all the responses and advice.
Intermediate & Advanced SEO | | MonsterWeb280 -
Google Business Places SEO Question
Hi All, I have set up different Google Business Places listings for each of my locations for my business. I want each location to rank for their retrospective keywords. So from an SEO point of view to help these rank.. When choosing Keywords/Categories for my listing , should I use my main keyword + my location example - I have a carpet cleaner hire depot in London and I want to rank for London so should my keyword be just carpet cleaner hire or Carpet Cleaner Hire London. My other depot is say in the location of Watford so should that listing have keywords that contain Watford in them ?. Also - Should the description contain my localised keywords ? I have looked around and cant' find much on this topic Any pointers would be greatly appreciated thanks Sarah
Intermediate & Advanced SEO | | SarahCollins0 -
301 redirect via htaccess question
So, I have www.sitea.com and www.siteb.com I want to redirect SOME pages from www.sitea.com to www.siteb.com (example: www.sitea.com/plugins/wp/ to www.siteb/wp/ etc ) and the rest of any pages left, to the homepage of www.siteb.com. It is something with conditions... any help, please?
Intermediate & Advanced SEO | | jasmin280 -
Does 301 Redirect works on social signals?
Hello, I'm considering strategic change in my site's formation.
Intermediate & Advanced SEO | | BeytzNet
301 redirecting some of the pages is not a problem but the question remains - what will happen with all of my social signals? These pages have Likes, plus ones, and tweets. Thanks0 -
Google Product Feed Newbie Question
Hi, I don't know much of anything about Google Pruduct Feeds. Here is my starting point on thia: 1. Is this really free? We'd be doing it without Google checkout, just landing on our own pages with our own checkout. 2. Where do you upload the file? 3. What determines if you come up or not as a result? Any strategy or tactics involved? 4. We're the manufacturer of a product and late to the product feed game. The description that Google has used for our products is not ours or great. How do we change that product description that Google has for our products? Thanks!
Intermediate & Advanced SEO | | 945010