Ranking drop
-
Hello there,
Based on Moz's rank tracker our keywords ranking have been dropping in ranking.
Does anyone know what might be the cause?
We have been building quality "white hat" links which are very relevant to our niche
Thanks,
Robert
-
Keep it easy man. If it is a one position drop, monitor your CTR and whether there are new competitors in your SERPs that have maybe just pushed you down.
-
Hi Robert,
I recommend this all the time, but one thing that may shed some light is the Full SERP Report in the Keyword Difficulty Tool in Moz Pro. It can give you a sense of what your competitors on the SERPs are doing that's helping them pull ahead.
Cyrus Shepard made a quick video on it here.
-
Hi Robert,
It sounds to me like you might just be getting out-competed. Gradual declines in rankings in the absence of content changes or penalties are typically the result of competition. If it had something to do with your link profile, you would expect to see large-scale drops - ditto for Panda-related issues.
I can't see any problem with your anchors, so my guess is that you just have to get back on the link-building grind and perhaps add some new content to freshen up the site itself.
Sucks, but that's the game!
Best of luck moving forward,
Rob
-
If unable to see a sharp drop - unfortunately it is back to basics. SImply have to work through the below. Make differential diagnosis's along the way. Do not discount anything until you are 100% certain.
1. https://moz.com/google-algorithm-change
2. https://moz.com/blog/how-to-perform-the-worlds-greatest-seo-audit
3. https://moz.com/blog/technical-site-audit-for-2015
4. http://searchenginewatch.com/sew/how-to/2207168/how-to-conduct-a-link-audit
5. https://moz.com/blog/content-audit-tutorial
Hope that assists. Though it is the long way home.
-
Robert
Panda 4.2 rolled out on the weekend of 19 July. It is going to be very difficult to track Panda 4.2 the way google is rolling it out.
Can you go to your WMT's and in search analytics and run a comparison on all 4, but the result I am after is page position from 20 july to date and pre 19 july as far back as you can go. ie run a comparison on page position. The green line.
Is there a difference in page position?
If that is not clear ask and can clarify.
-
It has happened in the last few months. Nothing major but most keywords appear to drop one position down regularly.
-
Hi Robert
When did you start to see the ranking drop and was it for all your terms?
Thanks
-
Yes I have run the site through OSE. Our spam score is 0 out of 17.
Anchor text for our root domain is as follow:
|
wallpapered
|
61
|
258
|
52
|
137
[no anchor text]
|
10
|
92
world map wallpaper
|
9
|
13
|
8
|
15
here
|
8
|
25
|
7
|
38
http://www.wallpapered.com/custom-map-wallpaper
|
6
|
19
wall murals
|
5
|
388
wallpapered
|
4
|
25
[no anchor text]
|
4
|
5
custom map wallpaper
|
4
|
10
www.wallpapered.com/custom-map-wallpaper
|
3
|
4
executive world map
|
3
|
3
source
|
2
|
2
2
|
2
|
8
standard world map
|
2
|
2
i sell on wallpapered
|
2
|
4
old map wallpaper
|
2
|
2
bryant park wallpaper
|
2
|
2
1
|
2
|
8
custom area map wallpaper
|
2
|
3
921653 wallpapered com
|
2
|
4
black white world map
|
2
|
2
classic spring wallpaper
|
2
|
2
vintage map wallpapers
|
2
|
5
|
2
|
5
design blog
|
2
|
6
|
2
|
3
wallpaper maps
|
2
|
2
|
2
|
5
elizabetholwen rootsandpods
|
1
|
5
find out more at the wallpapered com website
|
1
|
1
|
-
Hi Robert,
It is hard to help you with this without having more details on your site itself. There are many things that could cause a ranking drop. Have you run your links through Opensite explorer to gauge their spam score? What sort of anchor text do these links have? What changes did you make around the time of noticing the ranking drop? How long has it been going on?
Sorry to answer your question with more questions but there are so many factors that can cause a ranking drop, so establishing more detail will help the community help you further.
Best
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webpage is not ranking
https://www.nextheadphone.com/oneodio-a10-hybrid-review/ I just published a new article. Keyword is : OneOdio A10 Hybrid Review Before writing the article, I researched that This is Easy keyword. I should rank as soon as I publish the article. After publishing the article my Current rank is #32 Why its not ranking? Any idea
Intermediate & Advanced SEO | | NextHeadphone0 -
Ranking drop for "Mobile" devices category in Google webmaster tools
Hi, Our rank dropped and we noticed it's a major drop in "Mobile" devices category, which is contributing to the overall drop. What exactly drops mobile rankings? We do not have any messages in search console. We have made few redirects and removed footer links. How these affect? Thanks,
Intermediate & Advanced SEO | | vtmoz
Satish0 -
Broken images & Rankings
Hi I have seen a big drop in a keyword going from position 3 to out of the top 100. The only thing I can see that went wrong, was an issue with broken images - could this be the reason for the drop? Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Rankings drop - we've added user reviews, are they causing over optimisation on page?
Hello Hopefully can get a few opinions on this. We've added some user reviews to our website for key products. We added these approximately 3-4 weeks ago. In the last week we've seen keyword rankings drop on the pages they've been added to. For example see: http://www.naturalworldsafaris.com/wildlife/primates.aspx This page ranked well for both gorilla safari and gorilla safaris but both terms have dropped considerably (12 to 20 checking Google UK on the Moz rank checker). Due to the formatting required for the Rich Snippets (and we have the user review stars in the SERPS) the term "Gorilla safari" is perhaps becoming a bit spammy on the page. Another example would be "Borneo holidays" (up and down in the SERPS between 12-18) on this page: http://www.naturalworldsafaris.com/destinations/far-east/borneo.aspx Do you feel that these fluctuations in keyword ranking could be to do with this? Thanks
Intermediate & Advanced SEO | | KateWaite0 -
Is it normal to initially rank low in the SERPs, then over time gain rank?
We just released a very targeted page for a specific item about 18 hours ago. For the main keyword as well as multiple variations, we currently are ranking around # 40 to # 50 depending on what the exact query is. Is it normal to initially rank lower in the SERPs and then as the page ages, gain? Thank you for your insights!
Intermediate & Advanced SEO | | DJ1231 -
Subpage ranking for homepage keyword
Hi all, May seem like a simple scenario and I might be missing something, but my subpage seems to be ranking for my main homepage keyword. The subpage PR is 28 and my domain authority is 17, how can I get my main home page to rank instead of the sub page (product page)? I want to stay away from exact match anchor text links, any suggestions?
Intermediate & Advanced SEO | | SO_UK0 -
How to increase the traffic and keywords ranking
Am working on a website http://www.greavescotton.com. A month ago most of the keywords were in first page. This month I have noticed the fall of keyword rankings. I have checked the webmaster tools for any mails and messages but I did not find any. So can anyone please visit the site and check it and please give me the suggestions accordingly to increase the traffic and keywords. Also I would like to know the advantages of commenting in Youtube.com.
Intermediate & Advanced SEO | | PrasanthMohanachandran0 -
Our website www.turbocupones.com dropped drastically in ranking today
Our website www.turbocupones.com dropped drastically in ranking today. I have no idea why this happened as we have not outsourced any SEO and sticked to google´s guidelines. Can you please check the web and give me Ideas why this happened? Our traffic dropped by 1000%. All our content is unique. I have years of experience in SEO and never had a problem like this. The rankings dropped drastically for everything. As said all SEO done is white hat. Thanks!
Intermediate & Advanced SEO | | sebastiankoch0