My keywords have low search volume - is it still worth starting a blog?
-
I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!
-
I love the answers you've already gotten, and as I so frequently do, I recommend checking out Cyrus Shepard's "Keywords to Concepts" to get an understanding of how topical search works. Yes, the keywords you've brainstormed may individually have low search volume, but you may find there's a lot of potential organic traffic outside of those terms.
-
I agree with Michael here.
I will add that is also important to know if you have the ability to maintain a blog. If you're in a low value market then the effort maybe wasted. Making a industry leading blog, and maintaining it at levels above the competition may be challenging; depending on who you are up against.
Alternatively, simply achieving top ranking pages for these low volume keywords maybe adequate. Again as Michael points out it is all relative to the market you are in. A low volume keyword that drives a $100,000 sale may be worth extra effort to achieve, while a $1.00 sale wouldn't.
Hope it helps and good luck
-
Hi,
Have you had a look at related topics your (prospectives) buyers are interested about? A blog offers great opportunities in writing about subjects that are not directly related to your business.
- E.x. are there any complementary products your visitors need in order to get their job done?
- What problems do people try to solve, when they search for your keywords?
- What results do they obtain when they use your product?
Sum up: It might be worth to broaden your keywords and go away from your value proposition only (don't be to product-centric) and focus on the entire customer problem.
-
Hi,
Can you share that particular Keyword or niche?
Thanks
-
I think it really depends on your blog, the market and what you want to achieve. A tight niche could be very lucrative if you become the authority.
Say a keyword has approx 100 searches per month and you rank well and achieve a sale/signup/commitment per month from that. Then there are 30 other search terms with similar volumes you can rank for. Is this valuable to you?
If you are selling 'blue widgets' at £1 per widget and a typical customer only ever buys one or two then your niche blog may not be worth your efforts. But if they are repeat purchasers then again that changes the landscape.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?
I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?
Content Development | | Wagada0 -
Looking for a Proof Reader for a Moz Blog Post..
Hello everybody, After being here for 4 years I decided to write a post for YouMoz. That was about 3 months ago, and while I have read, re-read and proofed this thing a dozen times since, I know my own limits. I honestly want the post to be the best it can be, and while I stand by my article, I know my forte is not with writing. My article is about Beginning SEO and Where to Start, yes it maybe cliche but I find myself answering many of the questions on these QA boards that I address in this article. It would be nice to have a post I could point to when such situations arise. What I'm looking for is one or two persons with a strong knowledge of basic SEO, the ability to understand me (a cluttered mind), and strong grammar skills. Credit will be given to those who want it. The article is basically in what I consider a finished state, I just need to add a compendium video for one of the sections. I have done my own artwork, research, and document design. I just need a keen eye to snuff out those grammar errors I always miss and somebody to tell me if a section doesn't make sense. If you are interested please let me know here, or send me a PM. I would like to have something to review to make my selection so if you're not active here, a link to where you are would be beneficial. I know that might be asking a lot; help and you also get vetted, but the idea is I don't want to send out what I think is a very good article only to see it appear on another site. Thank you, Don P.S. To the Moz staff. Once I make my selection I will mark at least one response as Good so it don't keep annoying you as an un-answered question.
Content Development | | donford1 -
I started a Wordpress blog, google indexed it...
How long before I can see those links show up in SEO Moz for my website? What elements is SEO Moz looking for before they add the wordpress site to my linking domains report? Regards, Jeff
Content Development | | biggieshaws0 -
Rel = Canonical in Blog Posting
Hello, I'm getting a lot of Seomoz warnings about rel=canonical issues. Is the code below ok to put on our (drupal website) blog? link rel="canonical" href="http://www.example.com/blog/my-awesome-blog-post"< (with the > reversed). Thanks!
Content Development | | OTSEO0 -
Personal and Company Blog
What are the correct methods for showcasing articles on your Companies blog as well as your own personal blog to avoid the content to be flagged up as duplicate content?
Content Development | | sat130 -
What is your favorite SEOmoz blog post of all time? And why?
I'll go with this post by Rand: White Hat SEO: It F@$#ing Works
Content Development | | ThomasHgenhaven1 -
Recos for SEO friendly blog for asp.net environment?
Can anyone recommend a blog platform for asp.net server environment that has SEO friendly components/plugins available? Client is migrating a Wordpress blog at wants recommendations as the internal requirement for the project is that the blog is hosted on asp.net. Thanks in advance for the help!
Content Development | | MRM-McCANN0 -
Duplicate Content on WordPress Blogs?
We are getting ready to add a WordPress blog to our established website. Our plans are to place it in a subfolder on our website to maximize rank. My question is...Do we need to utilize a Meta Robots WordPress plugin by Yoast or similar so that noindex,follow robots meta tags will prevent search engine indexing of search result pages, subpages and category archives? We want to avoid the dreaded Duplicate Content Error and penalty. Any other great SEO WordPress plugins? Thank you for your time. Brian
Content Development | | gw3seo0