Are correcting missing meta descrption tags a good use of time?
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My modest website (shew-design.com) has pulled up nearly sixty crawl errors. Almost all of them are missing meta description tags. One friend who knows SEO better than me says that adding meta tags to EVERY page is not a good use of time. My site is available at shew-design.com
I'm just getting started in being serious about applying SEO to our site and I want to make sure I'm making the best use of my time.
The other error I'm getting are duplicate page names within different directories (e.g. getting started (for branding), getting started (for web). Is this a huge priority?
Would welcome your feedback.
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It does. Thanks very much, Jared!
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I'll give a two pronged answer: practical for your situation, and best practices.
Practical - No, it's not a huge priority, especially since you're just starting to get serious. It might be wise in your situation to focus on the other high impact changes that can be made in a short amount of time. The meta descriptions themselves don't help increase a shred of rank.
Best practice - Yes, you should definitely plan some time to fix these. Meta descriptions can be a powerful force for increasing click through rate from search results. So while there's not a direct SEO benefit, there's certainly enough reason to make time (eventually) to get all your meta descriptions in tip-top shape.
Hope that helps Eric!
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