What is the systematic what of doing keyword research?
-
What is the systematic what of doing keyword research?
I have been optimizing some sites, keeping in mind the completion and relevance. But still I am not happy with the keywords selected.
Can you tell me the international Standard why of selecting keywords for any site? A systematic way, which will work for any kind of website.
Please give me some list of free tools also which I can use for it.
Thanks
-
"Welcome to SEO, the industry where everything's made up and the points don't matter!"
Realistically there's no 'international standard' as everybody does their keyword research slightly differently.
If you're looking for a step by step I recommend starting with the SEOmoz guide - http://guides.seomoz.org/chapter-5-keyword-research - there are a list of tools in there that most of us use.
10 steps to advanced keyword research - http://www.seomoz.org/blog/10-steps-to-advanced-keyword-research
And an alternative approach (though still similar) from Lisa Barone - http://www.searchengineguide.com/lisa-barone/five-steps-to-effective-keywor.php
Read these, combine and compare and you should be able to come up with something that is workable for you.
-
Adwords keyword tool
SEM Rush (free up to a point)
When using adwords KW tool make sure you look at exact and broad match (the option is in the left hand menu bar). Search for your local results ie. your country and check out what your competition are ranking for too.
I'd start with your main keyword then work down through long-tail keywords that you'd want to target.
e.g. wedding invitations = top keyword
but 'purple wedding invitations' or 'butterfly wedding invitations' may be popular too.
DD
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Topics and semantically related keywords
Hi, Imagine my main topic is "Bike tours in Holland. Let's imagine that I have decided to write about these 2 topics " Amsterdam " and "Gouda". To talk about those topics should I use the keywords that moz keyword tool gives me for the keyword "Bike tours in Holland" such as "trail, cycle routes, bike paths" and write something like "Amsterdam, the capital of the Netherlands is the perfect place to hit the road with your trail bike. There are miles of bike paths to cycle one etc... Or can I write something like Amsterdam, the capital of the Netherlands features some of the best museums in Europe. The Van Gogh museum, the Anne Franck house and the Rijksmuseum. Or is this second sentence  talking about the museums wrong because it isn't talking about biking. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Keywords in TOP 5 then disappearing, then reappearing (ongoing for months)
Hello marketers, I've built quite a few successful sites in the past, but I've never issued this scenario. Here's the case: I have 1,5 year-old site that I've tried to build quality content & links over time. However, there are roughly 15-20 pages and keywords that constantly appear and reappear in the search. For example, KEYWORD X: 1 week appearing in rank 3 Then disappearing out of 100 for a week Then reappears in rank 3 and stays there for ~10 days Then again disappears from top 100 for a week or two. Then again, comes back at rank 3 for a few days, then gone again. Now I understand if this is a new site and spammy content and bad links combo, but it's not. It's also not 1 keyword, but multiple keywords and multiple pages. I know it's hard to say what exactly wrong, but could anyone lead me to the right direction. Is this CONTENT issue? Links issue? CTR issue? Site health issue? I've also attached screenshots from 2 keywords and their rankings in the last 3-4 months. Any help would be much appreciated. Thanks! iXpYN HUzJi
Intermediate & Advanced SEO | | eeonl1neonly1 -
Keyword research and bullet style format
Hi, If my keyword is SEO consultant when I write a paragraphs with with my secondary related keywords do I always need to have my primary keyword used in the secondary keywords. "SEO consultant prices", "SEO consultant training" etc.. or can I just surround my primary keyword with the words with the words "prices" and "training" in a sentence ? In a bullet style format if my title is SEO consultant, do the bullet need to include the secondary keyword with the primary keyword in it or not like that SEO consultant SEO consultant training* SEO consultant prices or can it be like that SEO consultant Training* Prices Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Length for ranking, is it keyword dependant ?
Is the time it takes to rank keyword dependant ? in other word does it take more time for a page to rank on a keyword that has 5000 request a month than for a page to rank on a keyword that has 50 requests a month ?
Intermediate & Advanced SEO | | seoanalytics1 -
Avoid Keyword Stuffing in Document
Hi All, On my on-page-grade-report its suggested not to use keyword more than 15 times. Its a eCommerce site and we have brands and we have ranges within the brand. Now the problem i am facing is before each range the brand name is mentioned For eg. Levis is the brand and 501 is the range - the brand page is being optimized  for keyword "Levis". All ranges for Levis is listed on same page as Levis 501, Levis 503, Levis 506 and so on... As the ranges are above 15 in number my main keyword "Levis" is being used well over 15 times. I would appreciate if you guys can suggest if its very necessary to remove repetitive keyword before each range i.e call it Just 501, 503, 506. Or can i leave it as it is. Let me know your views, Sohail
Intermediate & Advanced SEO | | tigersohelll0 -
How to avoid keyword stuffing in dynamic pages?
Our new home page which is in development has been identified as being keyword stuffed for a particular search word. The problem is that the page includes a dynamic feed pulled in from our database. It would be similar to booking.com for example coming up as keyword stuffed for the word hotel. But hotels are their business and so any instance of the word hotel is probably relevant. Â Our problem is similar. How detrimental would this be for SEO? And does anyone have any ideas how this can be worked round?
Intermediate & Advanced SEO | | striple0 -
Rankings disappeared on main 2 keywords - are links the issue?
Hi, I asked a question around 6 months ago about our rankings steadily declining since April of 2013. I did originally reply to that topic a few days ago, but as it's so old I don't think it's been noticed. I'm posting again here, if that's an issue I'm happy to delete. Here it is for reference: http://moz.com/community/q/site-rankings-steadily-decreasing-do-i-need-to-remove-links Since the original post, Â I have done nothing linkbuilding-wise except posting blog posts and sharing them on Facebook, G+ and Twitter. There are some links in there which don't look great (ie spammy seo directories, which I'm sending removal requests to) although quite a lot of others are relevant. Here's my link profile: <a rel="nofollow" target="_blank">http://www.opensiteexplorer.org/links?site=www.thomassmithfasteners.com</a> I've tried to make the site more accessible - we now have a simple, responsive design and I've tried to make the content clear and concise. In short, written for humans rather than search engines. As of the end of November, 'nuts and bolts' has now disappeared completely, and 'bolts and nuts' is page 8. There are many pages much higher which are not as relevant and have no links. We still rank highly for more specialised terms - ie 'bsw bolts' and 'imperial bolts' are still page 1, but not as high as before. We get an 'A' grade on the on-page grader for 'nuts and bolts, and most above us get F. I was cautious about removing links as our profile doesn't seem too bad but it does seem as if it's that. There are a fair few questionable directories in there, no doubt about that, but our overall practice in recent years has been natural building and link earning. So - I've created a spreadsheet and identified the bad links - ie directories with any SEO connotations. I am about to submit removal requests, I thought two polite requests a couple of weeks apart prior to disavowing with Google. But am I safe to disavow straight away? I say this as I don't think I'll get too many responses from those directories. I am also gradually beefing up the content on the shop pages in case of any 'thin content' issues after advice on the previous post. I noticed 100s of broken links in webmaster tools last week due to 2 broken links on our blog that repeated on every page and have fixed those. I have also been fixing errors W3C compliance-wise. Am I right to do all this? Can anyone offer any suggestions? I'm still not 100% sure if this is Panda, Penguin or something else. My guess is Penguin, but the decline started in March 2013, which correlates with Panda. Best Regards and thanks for any help, Stephen
Intermediate & Advanced SEO | | stephenshone0 -
Changing a subdomain to a full domain to rank for a keyword
We have been attempting to get our blogsite to rank for our business name(Instabill). We are now considering changing the url from blog.instabill.com to something like instabillblog.com. I have following concerns about the change; Will changing the domain really be that helpful (i.e. will the change get our blog on page one for the term instabill) We have over 350 pages of content on our blog. Will changing the domain have possible negative effects ( I was thinking of using url updater in webmaster tools and creating a permanent 301 redirect from the older url to the new) Having never changed a url for a site with this much content and seo value for my company I would like to know the following from someone who has made mistakes here before; what not to do what steps you would take to make the transition easier Any help here will be greatly appreciated. cheers, Instabill
Intermediate & Advanced SEO | | Instabill0