Wants to Rank Well in Multiple Countries

[fourseven]

We have been using moz subscription from last few months & are quite happy so far. We just wanted to explore more out of it & wanted to understand how to approach the optimization for having us rank well in US. At the same time we don't wanted to lose upon what we have achieved till now. I have read through some blog posts & found that changing the international targeting in GWT can also hurt.

My vision is to rank well in multiple countries but at the same time do not lose rankings in India. Any help here would be appreciated so whatever we do, we do it right.

[Yoav-Blustein]

Hi Rebekkah,

Sounds like you already understand the pros&cons of using GWT country targeting.
Obviously it is hard to make any recommendations without first knowing your niche and auditing the off-page SEO metrics of your competitors, since the big G acts in its own way per niche. There might be some indicators which will make your life harder or easier to rank well for a variety of keywords in US and India at the same time.
I would suggest making an off-page audit to understand where your well ranking competitors are getting their links from (where are they hosted, what is their targeted audiance, what kind of social signals they are getting, what language is their anchor keywords?  etc..)