How non-US Moz customers will use Keyword Explorer after the Keyword Difficulty tool is retired?
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The new Moz Keyword Explorer looks good but its search volume is US based and completely useless for non-US websites.
This is from Rand's post: "while the tool can search any Google domain in any country, the volume numbers will always be for US-volume. In the future, we hope to add volume data for other geos as well."
In the Keyword Difficulty tool, Moz shows Google search volume data, which is similar to what I see in the Google Keyword Planner and Google Search Console. For example, keyword X in the Australian search market has 6-7k searches in the Google Keyword Planner and 8k searches in Moz.
The very same keyword has 118k-300k search volume in the new Keyword Explorer!
Obviously this new search volume is not useful in the Australian market. I often used the Keyword Difficulty tool to identify new keyword opportunities but what can I do to complete the same tasks after they retire the tool?
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It's going to be a while -- possibly a year or more -- before we have good data for KWs outside the US. In the meantime, I'd suggest SEMRush, KeywordSpy, SpyFu, or Ahrefs, all of whom have fairly robust KW data sets outside the US.
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Hi,
When can we expect to see Google search volume data for United Kingdom?
I've just used "root domain" in keyword explorer but all my keywords are showing results from US so Monthly Volume searches, positions for these keywords and ranking difficulty aren't correct for me.Thanks
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Hi Gyorgy - I think you asked this same question in the reply to another thread, but I'll paste my answer to that below
Some important things to keep in mind about volume in KWE:
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It uses United States volume only right now (if you search by default in AdWords, you may be getting global search volume unless you choose "US")
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It's modifying that data with actual clickstream numbers to give greater accuracy
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It normalizes trend volume, so if Google has a big spike or dip, they'll show that one number, whereas KWE tries to estimate the monthly average data.
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