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Sitelink (meta) descriptions in Google SERP

SERP Trends

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ConclusionDigital last edited by

Hi,

I am probably not the only one having this question regarding the quality of sitelinks in organic results. When your search returns sitelinks, I know the only thing you can do to avoid certain sitelinks to appear is to demote it for that search result.

But what can you do about the description.

For the main result you are pretty much able to create an appealing description, but when the sitelinks appear, all sitelinks display these crappy 'composed' descriptions. I've read Google did some tests a couple of years ago with multiple descriptions and multiple titles, but this doesn't cover the issue I just described.

Is there a way to create 'sitelink descriptions'?

Thanks in advance for your thoughts.
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