Link Resolvers, Academic Publishing, and SEO Visibility
-
I have recently started working at an academic publisher on their digital products. In this industry it's standard practice to use link resolvers - such as SFX from ExLibris - when updating a product as an easy way to manage URL migration. However, these link resolvers appear to use 302 redirects which makes me concerned about the potential for rankings to drop.
Does anybody out there know about the use of link resolvers and their effects on search engine visibility?
The main sources of information I've been able to find so far have been a Google Webmaster Central forum post and a piece on DOI news from 2005. Any information that's more up to date would be very useful, thanks!
-
Hi Eric,
As I say I'm familiar with the general principles of redirects, having applied them before with other clients. Unfortunately it's the industry-specific knowledge I need.
Link resolvers are regularly used in academic publishing to point from, for example, library holdings pages to an ebook or a publisher's platform, at which point temporary redirects make sense for various reasons. My concern is that in using them to point from our old site to our new site will cause us problems.
-
I'm not familiar with this industry, so i'll say which redirect method you choose depends on the outcome you want. 301 is permanent, which will pass a canonical signal to Google to the new page. 302 is temporary, so if you're changing the links at any point this might be fine to use.
Can you explain with a little more detail how these are used? It would help to understand the context.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
100 Links Warning
Our website is GarageFlooringLLC.com. We rank relatively well for our main keywords but I am always looking to rank better. The 100 links question has been discussed to no end but I believe our website provides a great example of why a small business might have more than 100 links and IF we need to drop below that. User Experience vs Rules I think it is fair to say that if customers cannot find what they are looking for, it does not matter how well you rank. Our menu is designed to get people to the page they want to be on in a single click. So What Now? Do we remove items from the menu and only link to categories adding an extra click or two to the customers UI or do we leave well enough alone
Intermediate & Advanced SEO | | GFLLCCO0 -
Onsite SEO vs Offsite SEO
Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
Intermediate & Advanced SEO | | BeckyKey1 -
Which links to disavow?
I've got a new client that just fired their former SEO company, which was building spammy links like crazy! Using GSC and Majestic, I've identified 341 linking domains. I'm only a quarter of the way through the list, but it is clear that the overwhelming majority are from directories, article directories and comment spam. So far less than 20% are definitely links I want to keep. At what point do I keep directory links? I see one with a DA of 61 and a Moz spam score of 0. I realize this is a judgement call that will vary, but I'd love to hear some folks give DA and spam numbers. FWIW, the client's DA is 37.
Intermediate & Advanced SEO | | rich.owings0 -
Links how long do they show?
How long do links show for in software such as Majestic ect once the link has been removed.
Intermediate & Advanced SEO | | BobAnderson0 -
Charity links
Quick question - Are links on charity websites with a small mention about what your company does good links to go for?
Intermediate & Advanced SEO | | BobAnderson1 -
Link Building
We have just recently launched a new website in Australia and as l am new to the SEO community, l was looking for a little advice on link building. Where is best to start? There are not many authorative websites for our industry. Are there specific websites that are good to link to? Are there any good tools to assist with this? Any help would be great. Thank you.
Intermediate & Advanced SEO | | RobSchofield0 -
Internal linking between categories
Is it necessary to do internal links between the same categories of a website ( Let's say Ihave a category about shoes and in the category I have a page about boots and one about sandals ( should the page boots be accessible from the page sandals and the other way round or is the back button going back to the section shoes enough ) ? If internal links between the same category ( sandals to boots ) are needed/recommended is it also a good practice to do site wide links between categories ( shoes and and bags for example ) Because by reading google recommendations "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link" I am not sure if they are talking about breadcrumbs or text links i am kind of lost ... Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Am I Doing This Wrong? Ecommerce SEO
I ran my site through the SEOMoz On-Page Optimization tool and one of the problems noted was "Keyword Self-Cannibalization" in this case, it was stating I was using the keyword "Board Games" too much. Site in question: http://theboardgamers.co.uk/ The problem being is that every product link contains the word "Board Game" - Which makes sense, but I guess it may look spammy to the SEO world. Would it be best to remove the "board game" part from each internal link and only leave it in the URL structure?
Intermediate & Advanced SEO | | REMOVE560