Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moving from a subdomain to subfolder
-
Hello,
I am currently working on a site that is leveraging multiple subdomains. I wanted to see if it suggested to migrate them into subfolders. One of the subdomains is a .shop and the other is location specific.
Thanks,
T
-
Hi There,
- Sub-domains are treated as a separate entity now, and they don't add to SEO value of the main domain.
- Any links within the subdomain to the main domain are treated as external links.
- Since links are coming from an external domain but the same IP, this may be treated a low-quality backlink for the main domain, though people are divided over this but it can neutral to negative impact instead of being positive. As search engines would consider this as unnatural linking.
- Sub-Folders are treated as part of the domain and pass all the SEO value when connecting internally.
Here is a response from Rand Fishkin to a similar question
Subfolders are the way to go, but they're hard to do for a lot of organizations. Many CMS' (like Hubspot) make it quite challenging to host a Wordpress installation on a subfolder, but subdomains are pretty easy. Hence, when choosing where to host a blog or a separate content section, many folks go with the easier route rather than the one that requires a lot of technical effort and webdev/engineering time.
However, that doesn't mean that they're not losing out - I'd wager that all of those companies would see a bump if they moved their blogs to a subfolder of the same domain. We see this in example after example when sites invest in it, and you can see plenty of folks discussing their own experiences in the comments of the Moz post you linked to.
I hope this helps, feel free to ask further questions and respond to answer.
Regards,
Vijay
-
Normally I would advocate moving whatever possible to a subfolder, but I'm a bit confused by the .shop. Did you mean shop.mywebsite.com?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain or subfolder?
Hello, We are working on a new site. The idea of the site is to have an ecommerce shop, but the homepage will be a content page, basically a blog page.
Technical SEO | | pinder325
My developer wants to have the blog (home) page on a subdomain, so blog.example.com, because it will be easier to make a nice content page this way, and the the rest of the site will just be on the root domain (example.com). I'm just worried that this will be bad for our SEO efforts. I've always thought it was better to use a sub folder rather than a subdomain. If we get links to the content on the subdomain, will the link juice flow to the shop, on the root domain? What are your thoughts?0 -
Move a Wordpress Site to HTTPS with Bluehost
HI Guys, do you think that the following guide is enoght to move a bluehost wordpress site to https in a seo best practive way? https://www.shoutmeloud.com/free-ssl-certificate-bluehost-hosting.html Basically their steps are: Install SSL on Bluehost panel Install Really Simple SSL Wp Plugin Edit Your .htacess File & Add The Code For HTTP To HTTPS Redirection Update All HTTP URLs In Database To HTTPS Using Search and Replace Plugin Use Broken Link Checker plugin & use its redirection module to find links to 3rd party sites with HTTP that should now be HTTPS. Last thing to do Submit your new HTTPS site to Google Search Console & submit your sitemap. Update your profile link on Google Analytics. Update your website links on social media profiles & anywhere else they exist. This step you can do in pieces in the coming days. Read this guide to learn more about HTTP to HTTPS migration & fixing mixed content. If you disabled Who.Is guard for your domain name, you can enable it now. Do you know a better practical guide for wordrpess? in term of usefull plugins to handle the migration? Tx to everyone!
Technical SEO | | Dreamrealemedia0 -
Subdomain as News Section instead of Source in Google News?
Hi, trying to dig into Google News for a large site, mostly containing news.
Technical SEO | | m.m
The structure of the site network is subdomain.domain.se, and each subdomain has it's own brand with it's own news: x.domain.se
y.domain.se
z.domain.se
etc... Each brand/subdomain is more or less to equate with its own subjectfield/section. In Google News every subdomain is configured with it's own Site Source url, but also having the set up with one section with the same url. It seems like they're getting conflicts in Google News, Google can't always figure out which news article to which brand. Example: an article owned by brand A, but it is sometimes happens that articles getting labeled as brand B in the news SERP, though the link takes you correctly to brand A. I am thinking that this config in News Publisher Center may be a problem? Anyone having any thoughts if that would be better if we delete all source urls except for domain.se-brand and then put all the other subdomains as sections? www.domain.se x.domain.se y.doamin.se z.domain.se Any smart thoughts on this one? Or anything else that could make this wrong labeling (all content included images are hosted in same domain for example). Regards,
Magnus0 -
Migrating to new subdomain with new site and new content.
Our marketing department has decided that a new site with new content is needed to launch new products and support our existing ones. We cannot use the same subdomain(www = old subdomain and ww1 = new subdomain)as there is a technically clash between the windows server currently used, and the lamp stack required to run the new wordpress based CMS and site. We also have an aging piece of SAAS software on the www domain which is makes moving it to it's own subdomain far too risky. 301's have been floated as a way of managing the transition. I'm not too keen on that idea due to the double effect of new subdomain and content, and the SEO impact it might have. I've suggested uploading the new site to the new subdomain while leaving the old site in place. Then gradually migrating sections over before turning parts of the old site off and using a 301 at that point to finalise the move. The old site would inform user's there is a new version and it would then convert them to the new site(along with a cookie to auto redirect them in future.) while still leaving the old content in place for existing search traffic, bookmarks and visitors via static URLs. Before turning off sections on the old site we would create rel canonicals to redirect to the new pages based on a a mapped set of URLs(this in itself concerns me as the rel canonical is essentially linking to different content). Would be grateful for any advice on whether this strategy is flawed or whether another strategy might be more suitable?
Technical SEO | | Rezza0 -
Is there any benefit in using a subdomain redirected to a single page?
For example if we have a domain www.bobshardware.com.au and we setup a subdomain sydneysupplies.bobshardware.com.au and then brisbanescrewdrivers.bobshardware.com.au and used those in ad campaigns. Each subdomain being redirected back to a single page such as bobshardware.com.au/brisbane-screw-drivers etc. Is there a benefit ? Cheers
Technical SEO | | techdesign0 -
Reverse proxy a successful blog from subdomain to subfolder?
I have an ecommerce site that we'll call confusedseo.com. I created a WordPress blog and CNAME'd it to blog.confusedseo.com. Since then, the blog has earned a PageRank of 3 and a decent amount of organic traffic. I am considering a reverse proxy to forward blog.confusedseo.com to confusedseo.com/blog/. As I understand it, this will greatly help the "link juice" of the root domain. However, I'm concerned about any potential harm done to the existing SEO value of the blog. What, if anything, should I be doing to ensure that the reverse proxy doesn't hurt my "juice" rather than help it?
Technical SEO | | bedbugsupply0 -
"Fourth-level" subdomains. Any negative impact compared with regular "third-level" subdomains?
Hey moz New client has a site that uses: subdomains ("third-level" stuff like location.business.com) and; "fourth-level" subdomains (location.parent.business.com) Are these fourth-level addresses at risk of being treated differently than the other subdomains? Screaming Frog, for example, doesn't return these fourth-level addresses when doing a crawl for business.com except in the External tab. But maybe I'm just configuring the crawls incorrectly. These addresses rank, but I'm worried that we're losing some link juice along the way. Any thoughts would be appreciated!
Technical SEO | | jamesm5i0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0