Technical Organization of E-commerce Site
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Hi Mozzers!
I'm working on a site that is a bit of a mess (http://www.selectequipment.net/) and wanted to ask for some feedback on a couple of items.
In addition to organizing the site by product category types, the client also has brand pages that include all products of a certain brand.
One problem, however, is that I want to be able to target the relatively large number of consumers who are using searches of BRAND + PRODUCT type in the most optimal fashion. For example, someone looking for "Cutler Hammer Transformers".
We have several products with different part numbers that would fit this bill and I'm wondering if we'd be okay just having several products (ie Cutler Hammer Transform 100xa, Cutler Hammer Transform 110xb) or if we'd be better off adding an organizational page for all "Cutler Hammer Transformers for Sale".
There are a LOT of different combos that we'd need to do this for. Is it a good call?
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Are you referring to having a page like this -- http://www.selectequipment.net/brands/Cutler-Hammer and simply adding a facet/filter for product type?
The individual product pages Should be optimized for Brand+Product+Model.
The faceted navigation within the site alludes to the fact that you can "drill down" onto a specific brand, but clicking the link takes to the general brand page vs. a page filtered for that brand... or allowing you to filter product type when viewing by brand..
In this case, I would create the navigable heirarchy within the site to view all of the brands and filter by product type within the brand pages, essentially creating all of these "combos" you are talking about. Further, I would create limits so pages with fewer than say 5 unique items (you determine appropriate #) are noindex,follow. Lastly, I would make sure all product pages are also optimized to include the brand, product type, and part number as part of the optimization goals for each product page.
Hope this helps!
Cheers,
Jake Bohall
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