Why does my ecommerce category page have such low PA?
-
I'm a bit of a newbie to the game and I've learnt a lot over the past couple of days with a Moz subscription. I'm starting to put together a strategy to improve our SEO performance and get our site ranking higher for some specific terms.
We have a low domain authority at 25. The page I am concerned about is one of our main product categories, link here.
About a year and half a go we changed our domain name and did a 301 redirect on all our category, products and content pages. Would this have affected anything? These redirects are still in place. I also notice OSE shows now inbound links. I'm almost certain there are a few around though.
Most recently we've been investing in unique descriptions for all products in this category at around 60 words per product, this excludes the product features in a tabular format. I appreciate this isn't many words.
I have also read a lot about faceted navigation and this category suffers from a very flat product structure were facet navigation is used heavily by the user to find a product that matches their requirements.
Does anybody have any ideas about this?
-
Hi Joe,
On one hand, DA and PA are metrics that are calculated primarily with the links that point to that page/domain.
Take a look at these resources:Domain Authority & Page Authority Metrics - Whiteboard Friday
What is Domain Authority? - Moz
What is Page Authority? - MozOn the other hand, a certain PA/DA doesn't assure nothing in Google SERPs. A PA of 25 may or may not be a "low" PA. There are lots of cases that have fewer PA/DA than their competitors and have better rankings.
In your case, I wouldn't worry much at all.Regarding the other matters:
- Domain change and 301 redirects. Yeap, it could affect some rankings, it was done too long ago to analyze its impact now.
- Links in OSE. Remember that Moz updates once a moth or so its link index and doesnt crawl the entire web, it may miss some of your links. My opinion: use other tools too (such as ahrefs.com, majestic.com or other).
- Words in descriptions. (Im asuming that you are referring to meta descriptions) There is no exact amout of words. Take a look at these resrouces:
New Title & Description Lengths for Google SEO in Search Results - Moz
Title Tag Length Guidelines: 2016 Edition - The SEMPOST Significant Change to SERPs: Google Extends Length of Titles and Descriptions - SEJ
Hope I've helped.
Best luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
How to optimize count of interlinking by increasing Interlinking count of chosen landing pages and decreasing for less important pages within the site?
We have taken out our interlinking counts (Only Internal Links and not Outbound Links) through Google WebMaster tool and discovered that the count of interlinking of our most significant pages are less as compared to of less significant pages. Our objective is to reverse the existing behavior by increasing Interlinking count of important pages and reduce the count for less important pages so that maximum link juice could be transferred to right pages thereby increasing SEO traffic.
Intermediate & Advanced SEO | | vivekrathore0 -
How I can improve my website On page and Off page
My Website is guitarcontrol.com, I have very strong competition in market. Please advice me the list of improvements on my websites. In regarding ON page, Linkbuiding and Social media. What I can do to improve my website ranking?
Intermediate & Advanced SEO | | zoe.wilson170 -
Client would like to 301 redirect the homepage to a category page
Hello MOZ Community!!! I would like your expert opinions on a scenario, please! My client is an ecommerce company, and currently has one of its category pages outranking its homepage for a few key phrases. The homepage, however, has a better conversion rate. So, the client is asking that we make the homepage the category URL, so http://www.theirsite.com/blue-clothes. The existing homepage URL - http://www.theirsite.com - would 301 REDIRECT to the category page - which would render the current version of the homepage. Therefore, there would be nothing, ZERO content, on the MAIN URL: http://www.theirsite.com Has anyone ever done this before? What are the pros and the cons of this practice? Here is my same client, for reference: https://moz.com/community/q/issue-with-category-ranking-on-page-1-vs-homepage-ranking-on-page-2
Intermediate & Advanced SEO | | accpar0 -
Are these doorway pages?
I've added category pages for counties/town on http://www.top-10-dating-reviews.com but will google see these as doorway pages? If you click on categories from the menu at the top and view some of the pages you'll hopefully see what I mean? Should I continue building these or delete them? Any advice appreciated.
Intermediate & Advanced SEO | | SamCUK0 -
Merging your google places page with google plus page.
I have a map listing showing for the keyword junk cars for cash nj. I recently created a new g+ page and requested a merge between the places and the + page. now when you do a search you see the following. Junk Cars For Cash NJ LLC
Intermediate & Advanced SEO | | junkcars
junkcarforcashnj.com/
Google+ page - Google+ page the first hyperlink takes me to the about page of the G+ and the second link takes me to the posts section within g+. Is this normal? should i delete the places account where the listing was originally created? Or do i leave it as is? Thanks0 -
Stuck on Page 2 - What Would You Do?!?
My site is : http://goo.gl/JgK1e My main keyword is : Plastic Bins i have been going back and forth between page 1 and 2 for this keyword and i was wondering if any of you could provide any guidance as to why i can't get on the top of page 1, and stay there... My site has been around for a while, we believe we have a great user experience, all unique, fresh content, and the lowest prices... I must be missing out on something major if I cannot get a steady page 1 ranking... Any thoughts? Thanks in advance...
Intermediate & Advanced SEO | | Prime850 -
Why does google not show my ecommerce category page when I have the same keywords for many products in the product title?
I have found that google removes the google serach listing of a category from my site (ecommerce) when products within the category have the same key words. I sell golf shirts and have a category called "Mens Golf Shirts" Within the category I have added many products but when the too many of the products say mens golf shirt my link on google gets removed. Before i had products named: FUNKTION Mens Short Sleeve Golf Shirt Red / Black but now I have had to change it to: FUNKTION Red / Black I can understand that they may see this a keyword stuffing but how do I get around this to ensure that each product can rank on google for mens golf shirt
Intermediate & Advanced SEO | | funktiongolf0