My site just dropped significant!
-
Just noticed that my website onlinecasting.co.za just dropped 50+ places on basically all the keywords I'm following.
I can also see, that today there almost havent been any new sign-ups so something happened.
I didnt change anything.On issue, which might have something to do with it, is that I own several "copies" of the same site, just in different countries (domains). I host the websites myself, and they are all on the same server. The text and design in the same in some of the countries except that "jobs" are unique for the country.
I also have:
onlinecasting.ae (english)
onlinecasting.sg (english)
onlinecasting.mx
and more comingSo, could that be the reason, that google somehow now decided, that it wont accept the "allmost same site"?
-
Chris and Mike both make great points!
If you choose to consolidating under one domain, consider creating geo-targeted pages for each of the countries/service areas you want to make sure you're ranking for. The content can be similar to a point, but that way your website will still target the areas you care about.
Chris' point about the challenges of authority with multiple sites raises a great point, too. Get authority up through link building, social campaigns, etc, and you could see some positive changes.
-
Agree with Chris on this for sure. I'd also add that you should use relevant hreflang tags to differentiate between the sites (or subfolders if consolidating into a single domain).
ccTLDs are fine if done right, but be sure that there's a valid reason (targeting a country) and use hreflang. Remember that you can't specific a country on it's own, you can either specify:
- A language on it's own
- A language AND a country
- NOT a country on it's own.
So, if you do stick with the ccTLD tactic, add the relevant rel alternate hreflang tags to all sites (including each having it's own self-pointing tag).
Or, as Chris mentions, merge into one gTLD and then I'd use subfolders for the country targeting (either ccTLD or gTLD option is valid, so long as it's done well and for the right reasons)
Hope this helps?
-
I'd expect that content duplication is going to be a big part of it.
We know that you don't get "penalised" for duplicate content but you can expect a slide in rankings if the duplication is significant enough which I think it is in this case tbh.
There's also the link profiles to consider. From what I can see, some domains have 0 backlinks and others have a handful of low quality ones with little to no relevance to what you do.
In your shoes, I'd have to consider consolidating these sites into a single domain to remove duplication and give a single link profile to build. Turning the current 4 domains (and the "more coming"!) into strong sites that are likely to perform well in the SERPs would take a significant amount of time and effort.
It's true there are some benefits to having a specific site on the relevant TLD for each location but each site should be treated as a whole new campaign and so quadrupling the number of domains you're trying to rank also means quadruple the workload. 4x the campaign planning, 4x the unique content, 4x the link building effort etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to redirect 301 from high authority sites to own website?
How to redirect 301 from high authority sites to own website? If anyone know can tell me, such gigs are selling on the Fiverr.
White Hat / Black Hat SEO | | jefjaa0 -
Search ranking for a term dropped from 1st/2nd to 106th in 3 months
Hello all, Just a couple notes first. I have been advised to be vague on the search term we've dropped on (in case this page ranks higher than our homepage for it). If you search for my name in Google though you should be able to figure out where I work (I'm not the soccer player). While I am looking for an answer, I've also posted this question on a couple other forums (see https://www.webmasterworld.com/google/4934323.htm and https://productforums.google.com/forum/?utm_medium=email&utm_source=footer#!msg/webmasters/AQLD7lywuvo/2zfFRD6oGAAJ) which have thrown up more questions than answers. So I have posted this as a discussion. We've also been told we may have been under a negative SEO attack. We saw in SEMRush a large number of backlinks in October/November/December - at about the same time we disavowed around 1m backlinks (more on this below) but we can't see this reflected in Moz. We just got off a call with someone at Moz to try and work this out and he suggested we post here - so here goes... On 4th October for the search term 'example-term' we dropped from number 2 to number 9 on Google searches (this was confirmed in Google Search Console). We also paid an external SEO consultant to review our site and see why we are dropping on the term 'example-term'. We've implemented everything and we're still dropping, the consultant thinks we may have been penalised in error (as we are a legitimate business and we're not trying to do anything untoward). In search console you could see from the graphs on the term we used to rank 1st and 2nd (you could go back 2 or 3 years and still see this). The thing we do find confusing is that we still rank very highly (if not 1st) for 'example-term + uk' and our brand name - which is very similar to 'example-term'. Timeline of events of changes: 2nd October 2018 midday: Added a CTA using something called Wisepops over the homepage - this was a full screen CTA for people to pledge on a project on our site helping with the tsunami in Indonesia (which may have had render blocking elements on). 4th October: we added a Google MyBusiness page showing our corporate headquarters as being in the UK (we did flag this on the Google MyBusiness forums and both people who responded said adding a MyBusiness page would not affect our drop in rankings). 4th October: dropped from number 2 to number 9 on Google searches (this was confirmed in Google Search Console) 4th October: Removed the Wisepops popup 5th November: Server redirect so anything coming in on / was redirected to a page without a / 12th November: Removed around 200 junk pages (so old pages, test cms pages etc that were live and still indexed). Redirects from any 404s resolved 19th November: Updated site maps and video site maps to reflect new content and remove old content. Reviewed the whole site for duplicate meta tags and titles and updated accordingly with unique ones. Fixed issues in Google Search Console for Google search console for 404 and Mobile usability. Removed embedded YouTube video from homepage. 11th December: Removed old content and content seen as not useful from indexing; 'honey pot' pages, old blog, map pages, user profile pages, project page ‘junk pages which have little SEO value’ (comments, contact project owner, backers, report project) from indexing, added ‘no-follow’ to widgets linking back to us 3rd January 2019: Changed the meta title from to remove 'example-term' (we were concerned it may have been seen as keyword stuffing) 7th January: Disavow file updated to refuse a set of external sites powered by API linking to us (these were sites like example-term.externalsite.co.uk which used to link to us showing projects in local areas - our SEO expert felt may be seen as a ‘link farm’) 11th January: Updated our ‘About us’ page with more relevant content 15th January: Changed homepage title to include 'example-term' again, footer links updated to point to internal pages rather than linking off to Intercom, homepage ordering of link elements on homepage changed (so moving external rating site link further down the page, removing underlines on one item that was not a link, fixed and instance where two h1 tags were used), removed another set of external Subdomains (i.e. https://externalsite.sitename.co.uk) from our system (these were old sites we used to run for different clients which has projects in geographical areas displayed) 18th January: Added the word 'example-term' to key content pages We're at a loss as to why we are still dropping. Please note that the above changes were implemented after we'd been ranking fine for a couple years on the 'example-term' - the changes were to try and address the drop in ranking. Any advice would be greatly appreciated.
White Hat / Black Hat SEO | | Nobody15554510997900 -
Why did this fabric site disappear for "fabric" and why can't we get it back?
Beverlys.com used to rank on the first page for "fabric." I'm trying to get the date of their demise, but don't have it yet so I can't pinpoint what Google update might have killed them but I can guess. In doing a backlink analysis, there were hundreds of poor quality, toxic sites pointing to them. We have carefully gone through them all and submitted a disavow request. They are now on page 9 from nowhere to be found a week ago. But, of course, that's not good enough. They are on page 2 for "fabric online" and "quilt fabric." So Google doesn't completely hate them. But doesn't love them enough even for those terms. Any suggestions? They are rebuilding the site to use a different ecommerce platform with new content and new structure. They will also be incorporating the blog within the site and I've advised them on many other ways to attract traffic and backlinks. That's coming. But for now, any suggestions and help will be much appreciated. Something has got to be holding them back for that one gem of a keyword. Also, I would like to know what experiences others have had with the disavow request form. Does Google absolutely hold you to making every attempt you can at getting those links removed? ANd how does it know? No one responds so it seems to be such a waste of time. And many now actually charge to remove your links. Thoughts? Thanks everyone!
White Hat / Black Hat SEO | | katandmouse0 -
Multiple Versions of Mobile Site
Hey Guys, We have recently finished the latest version of our mobile site which means currently we have 2 mobile sites. Depending on what device and Os will depend on which site you will be presented with.
White Hat / Black Hat SEO | | seekjobs
e.g.
iPhone 3 or 4 users on iOS4 will get version 1 of our mobile site
iPhone 5 users on iOS5 will get the new version (version 2) of our mobile site. Our old mobile site is currently indexed in Google and performing pretty well.
Since the launch of the second mobile site we have not see any major changes to our visibility in Google and so was curious My main concern here is duplicate content so I am curious can Google detect that we have 2 mobile site that we serve depending on device? And if Google can detect this, why has our sites not been penalized! Thanks, LW I know the first thing that comes to your mind is Duplicate content0 -
Does this look like a Penguin drop to you?
Hi Folks, This is my first post here. Psyched to be part of this great community. I have a site that's seen a steady drop in Google organic traffic since September of last year. Slow at first, then picking up speed in late January, then in a free-fall in May. Things are finally flattening out, but I'm left with 30% of my former traffic. See graph. I've been thinking that this was caused by Penguin. Back in 2006-2009, I used free directory submission services, and it looked like I was finally getting penalized for it. However, from the research I've done so far, it looks like websites hit by Penguin see a decrease in traffic over a couple days, not six months. Should I concern myself with disavowing those spammy directory links, or focus my energy elsewhere? There are other plausible explanations for the decline. I haven't posted much content on the site in recent years, and have let my blog go fallow. Obviously, this needs to be fixed. My question is, in addition to my content development and quality linkbuilding efforts, should I be worried about those spammy links? For the record, this is a high-quality informational site with lots of high-quality links mixed in with the spammy ones. Thanks for any insight you can offer. qozm7Rr.png
White Hat / Black Hat SEO | | srmaximo0 -
Month old site and alreasdy ranks 3 for competitive keyword
I know this individual does this with several sites and then offers them for sale to his competitors. Obviously spammy thru and thru, but how can google reward a site thats not even two months old, with 1900 + links with a ranking of #3 for a highly competitive keyword? Please dont post the actual name or url of the website as we dont want to give him any more credit but this blows my mind as he has done this several times with other sites and never gets penalized. http://tinyurl.com/b9jysa5 Any ideas as to how he can accomplish this besides almost 2000 links in less than 2 months? How is that even remotely natural? I know his other sites have been reported to google but they never did anything about it. Thanks for any feedback.
White Hat / Black Hat SEO | | anthonytjm0 -
Is someone trying to sabotage my site?
I think I may have a problem with someone trying to get me in trouble for paid links. If you look at the following websites, scroll to the bottom and look at the featured links area. There is a link to my website with my keyword on all of them. mercurynews.com contracostatimes.com twincities.com insidebayarea.com marinij.com Now I see a lot of the same links here which leads me to believe these sites are all owned by the same group. Also, 4 of the 5 are Bay Area news sites. The question I have is, are these links hurting me? I did not buy these and did nothing to put them there. I asked the previous owner of the domain who I am in touch with. He is the only other person to own it and he never purchased those links. My guess is a competitor is targeting me perhaps? Just wondering on everyone's take on this. I really can't afford to be getting hit by these potentially penalizing links right now, not when the busy season is starting up. Should I try to get them removed? Does anyone have experience with this or know how it might have happened?
White Hat / Black Hat SEO | | DanDeceuster0 -
Competitors have local "mirror" sites
I have noticed that some of my competitors have set up "mirror" homepages set up for different counties, towns, or suburbs. In one case the mirror homepages are virtually identical escept for the title and in the other case about half of the content id duplicate and the other half is different. both of these competors have excellent rankings and traffic. I am surprised about these results, does anyone care to comment about it and is this a grey hat technique that is likely to be penalized eventually. thx Diogenes
White Hat / Black Hat SEO | | diogenes0