Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
301 Re-directing 'empty' domains
-
Hello,
My client had purchased a few domains and 301 re-directed them, pointing to our main website. As far as I am aware the 'empty domains' are brand related but no content has ever been displayed on them, and I doubt they have much authority.
The issue here is that we took a dive in ranking for our main keyword, I had a look on ahrefs and found the below:
|
www.empty-domain/our-keyword
| 30 | 19 | 1 | fb 0
G+ 0
in 4 | REDIRECT 301 TOwww.main-domain/our-keyword
| 8 Feb '175 d |
The ranking dip happened at the same time as the re-direct was re-discovered / re-crawled.
Could the 'empty' URL in question been causing us any issues?
I understand that this is terrible practice for 301 redirects, I was hoping someone in the community could shed light on any possible solution for this.
-
Hello there!
Were you sure that were really empty domains? Have you checked whether had history of any kind with web.archive.org?
What i'm understanding from your question is that the rankings were hurt just when the redirection impacted and indexed.
Solution? do not redirect those domains to that kw. Just make a 301 to the home, root domain to root domain:
empty-domain.com->main-domain.comAlso, have you checked for any other reason for that drop in rankings? Bad backlinks, an increase in your competitors authority, bad own optimization or better competitors's optimization, or any other?
Best luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use a 301 redirect to pass 'back link' juice to a different domain?
Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
Technical SEO | | DGAU
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.0 -
SERP result (URL) doesn't change after a 301
A couple of months ago there was a result in Google for our branded search term which wasn't the 'official' URL, actually the result shown in the SERP was www.mycompany-ip.nl. We've applied a 301 redirect of this URL to the 'official' URL which is a subdomain: department.mycompany.nl. From Google the redirect is obviously working, but up until now, I don't see Google replacing the incorrect URL by the correct URL. I am wondering what to do to make the result correct. André
Technical SEO | | ConclusionDigital0 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
Are image pages considered 'thin' content pages?
I am currently doing a site audit. The total number of pages on the website are around 400... 187 of them are image pages and coming up as 'zero' word count in Screaming Frog report. I needed to know if they will be considered 'thin' content by search engines? Should I include them as an issue? An answer would be most appreciated.
Technical SEO | | MTalhaImtiaz0 -
What is the best method to block a sub-domain, e.g. staging.domain.com/ from getting indexed?
Now that Google considers subdomains as part of the TLD I'm a little leery of testing robots.txt with something like: staging.domain.com
Technical SEO | | fthead9
User-agent: *
Disallow: / in fear it might get the www.domain.com blocked as well. Has anyone had any success using robots.txt to block sub-domains? I know I could add a meta robots tag to the staging.domain.com pages but that would require a lot more work.0 -
How to 301 multiple domain names to a single domain
Hey, I tried to find and answer to this seemingly simple question, but no luck. So, I have one domain name with a website attached to it. I also registered all the other domain names that are similar to it or have different extensions - I want to redirect all the other domain names to my one main domain name without getting penalised by the big G. It looks like this: www.mainsite.com - this is my main domain I also have www.mainsite.com.au, www.mainsite.org, and www.mainsite.org.au which I all want to just redirect to www.mainsite.com I have been told that the best way to do this is a 301 redirect, but to do that you need to make a CNAME for all the other domains that points to www.mainsite.com. My problem is that I cannot seem to create a CNAME record for http://mainsite.com - I have it working for http://www.mainsite.com but not the non www record. What should I be doing differently? Is it just my DNS provider is useless? Thanks, Anthony
Technical SEO | | Grenadi0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | | sboelter0