Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I use the on classified listing pages that have expired?
-
We have went back and forth on this and wanted to get some outside input. I work for an online listing website that has classified ads on it. These ads are generated by companies on our site advertising weekend events around the country. We have about 10,000 companies that use our service to generate their online ads. This means that we have thousands of pages being created each week. The ads have lots of content: pictures, sale descriptions, and company information. After the ads have expired, and the sale is no longer happening, we are currently placing the in the heads of each page. The content is not relative anymore since the ad has ended. The only value the content offers a searcher is the images (there are millions on expired ads) and the descriptions of the items for sale. We currently are the leader in our industry and control most of the top spots on Google for our keywords. We have been worried about cluttering up the search results with pages of ads that are expired. In our Moz account right now we currently have over 28k crawler warnings alerting us to the being in the page heads of the expired ads. Seeing those warnings have made us nervous and second guessing what we are doing.
Does anybody have any thoughts on this? Should we continue with placing the in the heads of the expired ads, or should we be allowing search engines to index the old pages. I have seen websites with discontinued products keeping the products around so that individuals can look up past information. This is the closest thing have seen to our situation.
Any help or insight would be greatly appreciated!
-Matt
-
Hi,
I think it depends on the site, but my initial thoughts are that there probably isn't a lot of value to having those pages at all. Imagine the site grew to 50X the size it is now, would it make sense to have those pages? By that point, the site would have more thin/no indexed pages than new useful ones.
I think it's important to think from a user point of view. Just because you add noindex doesn't mean Google will take the page out of the index in a hurry. That means there is a lot of potential for people to still find you in Google, arrive on an expired ad, have a bad experience and leave. What about trying to do something a bit more useful like redirecting them to a closely matched product category above? Even doing that might be confusing to users unless you have an overlay explaining that the product is no longer available, so you are redirecting them to a different page.
Craig
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Images on their own page?
Hi Mozers, We have images on their own separate pages that are then pulled onto content pages. Should the standalone pages be indexable? On the one hand, it seems good to have an image on it's own page, with it's own title. On the other hand, it may be better SEO for crawler to find the image on a content page dedicated to that topic. Unsure. Would appreciate any guidance! Yael
Intermediate & Advanced SEO | | yaelslater1 -
Is their value in linking to PPC landing pages and using rel="canonical"
I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle. My questions are: 1. Is there a benefit for having the orphan ppc pages indexed or should I no index them? 2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap? 3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page? Thanks,
Intermediate & Advanced SEO | | BrandExpSteve0 -
Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?
We are building URLs dynamically with apache rewrite.
Intermediate & Advanced SEO | | lcourse
When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).0 -
Is there a way to get a list of Total Indexed pages from Google Webmaster Tools?
I'm doing a detailed analysis of how Google sees and indexes our website and we have found that there are 240,256 pages in the index which is way too many. It's an e-commerce site that needs some tidying up. I'm working with an SEO specialist to set up URL parameters and put information in to the robots.txt file so the excess pages aren't indexed (we shouldn't have any more than around 3,00 - 4,000 pages) but we're struggling to find a way to get a list of these 240,256 pages as it would be helpful information in deciding what to put in the robots.txt file and which URL's we should ask Google to remove. Is there a way to get a list of the URL's indexed? We can't find it in the Google Webmaster Tools.
Intermediate & Advanced SEO | | sparrowdog0 -
What should happen to expired real estate listings?
For a real estate website, when a house is sold or taken off of the market. What should happen to the listing? 301 redirect it to the grouping (such as zip code or city) which that listing resides in? 404 it?
Intermediate & Advanced SEO | | wattssw0 -
XML Sitemap for classifieds
I have seeon some trends for sites which do not even use XML sitemp and robots e.g. see this site. How do you see if sitemap is not used. Also for classified websites, should ad pages be included in sitemap because after certain duration those ads will be deleted and google might not be able to crawl. What do you suggest about XML sitemap for classified website.
Intermediate & Advanced SEO | | MozAddict0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0