Best approach to rank for this keyword?
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Hi i want to rank for the keyword "white sandals" on Google Australia.
Currently, the top 5 ranking pages are not optimised and specific to white sandals.
See screenshot: https://image.prntscr.com/image/WenSRHqTTFSqYNg2MHvH1A.png
To rank for this keyword, would you create a page dedicated to white sandals even though it looks like it doesn't matter and you could rank the broader sandals page (not colour specific).
Any recommendations?
Cheers.
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Hey there,
I'd definitely create a special page dedicated to white sandals (but only in case you don't have exactly the same sandals in a different color).
Then, boost the page with internal linking through relevant anchor texts, such as "white sandals", "white sandals for women/men", "women's white sandals" etc.
Then, write some kind of a viral blog post such as "How white sandals can change your life" including Australia related KW's.
This should help you rank higher, for now. Cheers, Martin
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