Optimize for separate words or combined word.
-
I can't find good answers to this question so I'm asking here. Thanks for any help you can give.
Most people, 4 out of 5, search for our product using two separate words, while the trademarked name of the product is one word. Think: CleanCar(tm) vs Clean Car. However our product is a leader in the industry so it would be like searching for perhaps "Play Station" vs "Playstation" if people were looking for a gaming console in general.
Google separates them in the search volumes so I am assuming it does not see Clean Car in the same way it sees CleanCar. I (obviously) want to rank as highly as possible in both while keeping brand integrity in mind. Should I SEO for just the CleanCar or both? Perhaps using CleanCar in the title and Clean Car in the description? Does Google distinguish?
Thanks!
bnew
-
@faisalsarwar01 hello Faisal how are you? i am running two of website which are related to cosmetic surgeon and in both of sites i am also facing same issue if you get right answer or solution of this issue then please share with me. i am sharing my both of website.
-
Thank you so much for sharing the answer. i also have the same question can we use 2 words without spaces is it safe in Google or it's black hat or keyword manipulating?
We are running a coupon codes website Shopping Spout US in this website we have a lot of pages where we are using 2 words store name without spaces in H1 and also we apply the same method in the URL.
Example: I have one store whose name is Camp Mor and we have used this in H1 Campmor coupon codes and the same in URL Campmor-coupon-codes is there any one who let me know is this good or safe in SEO? Or risk for Google penalty
-
Of course google knows the difference......so maybe are wondering how google knows.
Is very simple, google or the algorithm compares user intent vs keywords vs user behavior.Example
I have website with a generic domain name such as dietpills.com, and by miracle Im in the first place so google start to compare1000 users use the term "dietpills". So google put my site in firts place. But the Of 1000 just 20% of the user click on my site (Users read the description and the tittle and they ignore my website so or my website needs to optimize the descrition and tittle or my website is not relevant to the users) but is ok ...lets keep thinking ok 20% (200) of the users clicked on my website but 150 or 15% what ever you want ....leave the website before 30 seconds (Google units to measure the Bounce rate).
So whats happen? 95% of the users on the experiment was not interested on the website. for Google that means your website does not deserve be in the firts place.
Using the dietpills.com as example. The best option for me is create themes or topics base on the dietpills such as
- diets pills for woman
- diets pills for man
- dietpills review (reviews is theme by it self)
--- review brand 01
--- review brand 02
--- review brand 03
--- review brand 04
so the term "dietpill" has a differents meaning for a 20 years old girl in Arkansas or 55 years old man from Los Angeles, so to get the firts place I has to be as useful for both, the girl and the older man but ....how I can do it
So simple.... create relevant content for boths.
If you want some advices you can email me to romandelcarmen@gmail.com
-
Thank you. That gives me a closer example with your idea of intent:
Ours is a smaller market than diet pills, but lets say you are doing a campaign for a company who owned the brand "DietPill". However when most people search for that type of product in general they search "diet pills". Does Google know the difference? How would you optimize the page(s)?
Thx
-
I will talk just about my experience.
At this point when I have to launch an seo campaign, I don't use themes over keywords.
I will use an example. phen375 is weight loss pill that I have to promoteSo I select a theme > phen375 pills, phen375 diet pills, phen375 reviews
So using this theme I select the most relant keywors (with most traffic) and then I launch the campaing.So talking about your question when I'm optimizing a post usually the sencodary keyword is a synonimus of the main keyword.
In fact if you use Yoast SEO (Premium Version) allows you optimize a post with up to 5 keywords per post. But the Yoast team suggest to use related keywords.
Conclusion
IF THOSE 2 KEYWORDS ARE RELATED, THEN YOU CAN DO IT. IF NOT IS THE CASE JUST USE THE KEYWORDS MOST RELEVANT TO YOUR AUDIENCE.NOTES. if you made the research about those keywords, and you determinate differents result that google serves for every keywords you wil notice the most important thing the "search intent"
So ask your self .....are those keywords related with the "search intent"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different versions of keywords. Which one to optimize?
For some keywords, we have slightly different versions available. For example: people search for 'webhosting', but also for 'web hosting'. Same for 'cloudserver' and 'cloud server'. I used google trends to compare the keywords and find the more popular one. But in different countries, different keywords are searched more often. So we can't really optimize for the BEST version of the keyword, since there is no real BEST version. What would you suggest to do? We could also just develop pages for both keywords, but that could end in duplicated content. Would be an option to use canonicalization then, but this would not really improve ranking for one of the versions. I'm very confused. If anyone has a good idea on how to optimize here, please let me know. Thank you in advance! Best regards
Algorithm Updates | | hosttech_ch
Klemens1 -
Fetch as Google - removes start words from Meta Title ?? Help!
Hi all, I'm experiencing some strange behaviour with Google Webmaster Tools. I noticed that some of our pages from our ecom site were missing start keywords - I created a template for meta titles that uses Manufacturer - Ref Number - Product Name - Online Shop; all trimmed under 65 chars just in case. To give you an idea, an example meta title looks like:
Algorithm Updates | | bjs2010
Weber 522053 - Electric Barbecue Q 140 Grey - Online Shop The strange behaviour is if I do a "Fetch as Google" in GWT, no problem - I can see it pulls the variables and it's ok. So I click submit to index. Then I do a google site:URL search, to see what it has indexed, and I see the meta description has changed (so I know it's working), but the meta title has been cut so it looks like this:
Electric Barbecue Q 140 Grey - Online Shop So I am confused - why would Google cut off some words at start of meta title? Even after the Fetch as Googlebot looks perfectly ok? I should point out that this method works perfect on our other pages, which are many hundreds - but it's not working on some pages for some weird reason.... Any ideas?0 -
How Do I Optimize with Google's Video Search?
Hi everyone, I am looking here https://developers.google.com/webmasters/videosearch/schema and I don't fully understand. Could someone please explain, step by step, what I have to do to optimize for Google video search? I.e. Step 1 do this Step 2 do this. I don't fully understand Thank you!
Algorithm Updates | | jhinchcliffe0 -
Is it allowed to put a word in all domains URLs to get higher in SERP?
Hello, What good or bad could happen if someone put the same keyword in all site's URL's? (i.e. I would be selling cars and my domain isn't included any word cars, so i put all of my pages in one folder like domain.com/cheap-cars/etc)
Algorithm Updates | | komeksimas0 -
Can anyone help me to understand why specific key words are no longer searchable on Google
I’m not sure where to start so please bear with me. I apologize now for the length of this question.Like so many others that I have read about over the past few weeks I lost my presence on Google search results beginning on April 24th. My website iswww.getyourphotosoncanvas.com .I have spent the past few weeks trying to figure out what the problem is and have read and participated in many forums and have read and re-read Google Webmasters Help and anything else I could to try and resolve this problem. I have submitted my website for reconsideration by Google twice and have gotten the following message: Reconsideration request forhttp://www.getyourphotosoncanvas.com/ : No manual spam actions foundMay 23, 2012Dear site owner or webmaster ofhttp://www.getyourphotosoncanvas.com/ , We received a request from a site owner to reconsider http://www.getyourphotosoncanvas.com/ for compliance with Google's Webmaster Guidelines. We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team. Of course, there may be other issues with your site that affect your site's ranking. Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. If you've experienced a change in ranking which you suspect may be more than a simple algorithm change, there are other things you may want to investigate as possible causes, such as a major change to your site's content, content management system, or server architecture. For example, a site may not rank well if your server stops serving pages to Googlebot, or if you've changed the URLs for a large portion of your site's pages. This article has a list of other potential reasons your site may not be doing well in search.I read this carefully and have tried to address all aspects of the message. I am not a SEO or website expert and have been learning along the way.First, we did not just loose ranking on Google, we went away from the top 100 on all key phrases searched including specific page titles that all rank #1 on Yahoo and Bing. Example: "Free Digital Proofs Photos on Canvas". This search returns our Like Us on Facebook page #5 and our webpage Free Digital Proofs is not listed in the top 100?Like Get Your Photos on Canvas on Facebookwww.getyourphotosoncanvas.com/like-us-on-facebook/UPLOAD YOUR PHOTOS TODAY! WE PROVIDE FREE DIGITAL PROOFING OF YOUR PHOTO CANVAS BEFORE WE PRINT! Customer Favorite Example... Basically get back what they think you want and not necessarily what you had in mind.The description text above is taken from the sidebar that is on all pages of our website and not from the title and description meta tags._Page Title: Like Get Your Photos on Canvas on FacebookPage Description:_Like Us on Facebook and keep in touch with Special Offers and information about Get Your Photos on Canvas!This page also shows up for other title page searches? It’s like Google is all confused?Sorry this is long, if you are still with me; Thank You for hanging in there!I have followed all of Google’s Rules, I’m not perfect but not bad either:I have not participated in link buying or building schemes, I have not used hidden text or Keyword stuffing, I use rel=canonical tags, I use noindex, nofollow on pages such as privacy policy, terms of use, and order confirmation pages, and blog comments.I have not considered a server problem with Gooblebot but maybe? The server seems to work fine for Yahoo, Bing, Ask and SEOmoz.I did change a significant number of page urls in January when we rebuilt the website and changed to a new WP format and Bluehost. That didn’t seem to effect Yahoo, Bing or even Google before April 24<sup>th?</sup>Using the tools at SEOmoz the website has no Errors, had a few warnings, fixed and in all looks OK.The On Page grade for "Free Digital Proofs Photos on Canvas" is "A" Here is an interesting test:Search: Gallery Wrap vs Museum Wrap (we show up as number #2 on Google)Search: Gallery Wrap vs Museum Wrap Canvas (we are not in top 100 on Google)Search: Gallery Wrap vs Museum Wrap Photos (we are not in top 100 on Google)Gallery Wrap vs Museum Wrap Photos on Canvas www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/****Gallery Wrap vs Museum Wrap, two options for your Photo on Canvas Prints. Find out the difference between Photo Canvas Gallery Wrap vs Museum Wrap.**I have considered the possibility that Google may see us as keyword stuffing. Our url has photos and canvas, our website title is "Get Your Photos on Canvas" and in our content we talk about "Canvas" allot, how can you not? We have used Picture and Photographs in content to reduce the number of uses of Photos. The content was not written for stuffing it is well written and reads well. I can’t think of substitutes for "Canvas" it is what it is.
Algorithm Updates | | rdominey
My Question is simple, Can anyone HELP?
What else can I do to try and find and fix the problem**0 -
Google dance/over optimized/paranoid?
Hi guys, hope your all OK and thanks in advance for taking a nosey at this. OK where to start - my rankings for the last 12 months have progressively improved every week, usually of the 300 KWs i track the last few months has seen approx 70 up/70down per week, but the improvements usually outweigh the declines. This week I saw a sudden drop though - 35 improvements and 112 declines. The strange thing was though, the improvements came on the more competitive KWs, and the less competitive words I haven't done much or any back linking for dropped. Seems silly me asking this question when I run that through my head ofcouse KWs you don;t work on will drop like flies? It should be plainly obvious those words would drop off but all have been improving on there own slowly over the last 6/7 months. Now if this was a penalty (nothing showing in webmaster tools) I would have expected it to come through on my KWs I have over done the backlinking for, but these are the 1's that improved. So is it just the Google Dance? I normally see some words such as the big 1 we target DJ Equipment go from position 13 - 24 can change hourly sometimes! Could it just be quite a few have dropped all at once and will pop back up this week? Also if anyone could give us any pointers in general on where you think we should be taking our SEO it would be much appreciated. I know we have been a little lazy with our backlinking and could do with some much better/ industry related websites linking to us, and there are title tags/metas on product page that need sorting.. aside these couple of issue's? DJs Only
Algorithm Updates | | allan-chris0 -
Title Tags and Over Optimization Penalty
In the past, it was always a good thing to put your most important keyword or phrase at the beginning of the Title Tag with the company name at the end. Now according to the over optimization penalty in the Whiteboard Friday video, it seems to be better to be more human and put the company name at the beginning with the keyword or phrase following. Am I understanding this correctly?
Algorithm Updates | | hfranz0 -
Shouldn’t Google always rank a website for its own unique, exact +10 word content such as a whole sentence?
Hello fellow SEO's, I'm working with a new client who owns a property related website in the UK.
Algorithm Updates | | Qasim_IMG
Recently (May onwards) they have experienced significant drops in nearly all non domain/brand related rankings. From page 1 to +5 or worse. Please see the attached webmaster tools traffic graph.
The 13th of June seemed to have the biggest drop (UK Panda update???) When we copy and paste individual +20 word sentences from within top level content Google does bring up exact results, the content is indexed but the clients site nearly always appears at the bottom of SERP's. Even very new or small, 3-4 page domains that have clearly all copied all of their content are out ranking the original content on the clients site. As I'm sure know, this is very annoying for the client! And this even happens when Google’s cache date (that appears next to the results) for the clients content is clearly older then the other results! The only major activity was the client utilising Google optimiser which redirects traffic to various test pages. These tests finished in June. Details about the clients website: Domain has been around for 4+ years The website doesn't have a huge amount of content, around 40 pages. I would consider 50% original, 20% thin and 30% duplicate (working on fixing this) There haven’t been any signicant sitewide or page changes. Webmaster tools show nothing abnormal or any errors messages (some duplicate meta/title tags that are being fixed) All the pages of the site are indexed by Google Domain/page authority is above average for the niche (around 45 in for the domain in OSE) There are no ads of any kind on the site There are no special scripts or anything fancy that could cause problems I can't seem to figure it out, I know the site can be improved but such a severe drop where even very weak domains are out ranking suggests a penalty of some sort? Can anyone help me out here? hxuSn.jpg0