Thank you. That gives me a closer example with your idea of intent:

Ours is a smaller market than diet pills, but lets say you are doing a campaign for a company who owned the brand "DietPill". However when most people search for that type of product in general they search "diet pills". Does Google know the difference? How would you optimize the page(s)?

Thx

I can't find good answers to this question so I'm asking here. Thanks for any help you can give.

Most people, 4 out of 5, search for our product using two separate words, while the trademarked name of the product is one word. Think: CleanCar(tm) vs Clean Car. However our product is a leader in the industry so it would be like searching for perhaps "Play Station" vs "Playstation" if people were looking for a gaming console in general.

Google separates them in the search volumes so I am assuming it does not see Clean Car in the same way it sees CleanCar. I (obviously) want to rank as highly as possible in both while keeping brand integrity in mind. Should I SEO for just the CleanCar or both? Perhaps using CleanCar in the title and Clean Car in the description? Does Google distinguish?

Thanks!

bnew