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More than 20 % of exact match anchor text... can it be the reason ?

Intermediate & Advanced SEO

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seoanalytics last edited by

How do I know if i got it by penguin because my external anchor text is over optimised ?

I have 80 external links and 22 of those are exact match, could it be the reason why I went from ranking 1 st for years on a keyword to ranking on 2 nd page for about a year now...

Do you recommend trying to get new links or asking to change the existing one...

I read that google doesn't treat links the same way if you change the anchor text, is it really the case ?

For internal links should I also worry about exact match percentage or not ? is it better to have exact match internally or not ?

PS : I redid my website in the meantime so it is hard to say where the issue is coming from.

Thank you,
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seoanalytics last edited by

We did slowly drop I think... does it really make a difference ? The website is about 80 pages.
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