Apostrophes impact on SEO
-
I have a question about the use of Apostrohes in the text of your site for your keyword. Most of the info I have found says in most cases it does not matter, but it depends. Most of the info about this issue I have found is a few years old.
I am leaning towards not using it at all to make it easier for everyone writing for the website to always do it the same way.
Here is an example: Lawyer’s Lawyers' Lawyers
Does it matter if I use the apostrophe?
-
I would suggest using apostrophes where/if grammatically correct. It depends on the individual sentence whether you would use an apostrophe.
Lawyers = plural of lawyer
Lawyer's = singular of lawyer, to show possession
Lawyers' = plural of lawyer, to show possession
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO question for page keyword focus - how to make it sound natural
So i have a page that sells say hockey sticks and the website is based in Canada. My keyword focus for the page would be hockey sticks Canada. It seems to be proper to have this key phrase within the page text and also at the beginning of the first paragraph. But how do i write a first paragraph with this keyphrase and make it sound natural. My first instinct is to write the paragraph like so Hockey sticks Canada - We provide excellent quality hockey sticks nationwide which come with a 1 year warranty and have exceptional build quality and exceed performance expectations. But it just doesnt sound natural. If i put it as follows Hockey sticks in Canada are well known for their quality and craftmanship. We provide excellent quality hockey sticks nationwide which come with a 1 year warranty and have exceptional build quality and exceed performance expectations. I add "in" into the keyphrase to make it sound more natural to the reader. Would google look at this and count it as pertaining to the keyphrase hockey sticks canada? Anybody have any info into making key phrases count on the page without looking to unatural to the reader?
Keyword Research | | chris9810 -
If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
I've been doing quite a bit of research on keyword cannibalization and duplicate content. I have two pages with nearly the same H1. The rest of the body is different, with a few similar overlapping keywords and points. Am I right in that nealry the same keyword in H1 on two separate landing pages will damage by SEO?
Keyword Research | | joseph.defranco1 -
Does a dynamic meta creation harmful for seo?
Hi guys another newbie question. I have this 20 categories and i want each of it to have a dynamic meta to save time rather than doing it manually. All the 20 categories are name of countries. Target keyword: rent a car (category) Lets say im browsing malaysia category. Meta Title: Find affordable rent a car in malaysia Meta Description: Find affordable rent a car in malaysia only here at website.com, call and book for a car now! Meta Keywords: rent a car in malaysia, malaysia rent a car, affordable rent a car malaysia, cheap cars in malaysia Now i move to another category lets say hongkong, the meta should change dynamically by changing just the name of the category Meta Title: Find affordable rent a car in hongkong Meta Description: Find affordable rent a car in hongkong only here at website.com, call and book for a car now! Meta Description: rent a car in hongkong, hongkong rent a car, affordable rent a car hongkong, cheap cars in hongkong and this goes to all other categories as well. Will it hurt my seo? i mean it could be a form of duplicate content or whatever. Also please correct me of doing my meta, if its correct especially in meta keywords i dont want keyword stuffing as a problem why im not ranking. Thanks a lot guys. Im still in the process of learning the basics 😄
Keyword Research | | geefex6nsy0 -
'key word' SEO question
Does having ' ' around your keyword/phrase within the content on your website have an effect on SEO for that keyword?
Keyword Research | | MeridianGroup
For example, in the copy of my site, we reference 'buy local' instead of buy local. I am trying to optimize for buy local and I am wondering if the apostrophes are getting in the way? Thank you so much! -Sam0 -
SEO beginner- How to decide what keyword to go after?
I started a website called Think and Grow Entrepreneur. I'm not sure where to start with Keywords and which ones to go after. Should I input the same keywords over and over my blog to rank in those or should I look at every post as a single entity and try to rank different keywords in each blog. Ideally I would like to rank for the keyword Entrepreneur, but there are already very powerful companies with the same keyword. How should I go about this situation? I appreciate any feedback. Thanks!
Keyword Research | | johnmoon60 -
Search Terms with Apostrophes
In doing keyword research I discovered that the Google Adwords Tools returns results with a space in search terms where an apostrophe should be. For example: Searching for 'mens fashion' or 'men's fashion' will return keyword ideas like 'men s fashion trends', 'men s fashion styles'. Same thing happens if yous search for '50s fashion' or 'mens suits'. Not only that but if you search for 'men s fashion' in the adwords tool you get 14,800 exact matches! Who would you use that term? And if you do search for it in Google, it will auto correct to 'men's fashion'. If you know the answer to what a term like 'men s fashion' signifies, you can skip the rest of this post and answer my question (thanks!). If not, here's what I did to try and figure it out - but I'm stuck and I need your help. First off, I did a search for all 3 terms: (mens fashion, men's fashion and men s fashion) in the adwords tool. The tool responded with different numbers for each, with 'men s fashion' far exceeding 'men's fashion'. See image 1 I did a search for each of the three terms in Google. The top 10 results for each were different. See image 2 Google reads 'men s fashion' as 'men's fashion'. I know that because: Google says 'showing result's for men's fashion' (obvious!) Google instant lists terms beginning with 'men's fashion...' See image 3 Related searches are identical for those two but not for 'mens fashion'. But it's not completely the same since as I mentioned you get different results, and the number of results found are different as well. So that brings me back to my question: When the tool says that 28 people search for [men's fashion] and 14,800 search for [men s fashion]. What on earth does it mean? bknQU tNKo7 C0P7S
Keyword Research | | 5225Marketing2 -
IPhone Klingelton - SEO Onpage - www.google.de
Hello Guys, I want to focus in one keyword for google.de: "iphone klingelton" keyword competitive seomoz: 35% We want to pick a domain name exact match: www.iphone-klingelton.de And focus ON-PAGE SEO. U guys have any advice for me to how to improve this page? We have this 2 similar pages: http://www.mediavideoconverter.de/iphone-ringtone-maker.html http://www.mediavideoconverter.de/iphone-ringtone-maker-for-mac.html Thanks in advance.
Keyword Research | | augustos0 -
Local SEO: By city, by multiple cities, or by region?
My client is a kitchen remodeling company in Sterling, Virginia and is trying to rank well in local results. I am struggling with keyword selection mostly because I am still learning about local SEO. The city the company is located is Sterling, however their business comes from several other close by cities like Reston, Herndon, and Fairfax (Nobody lives in Sterling so they don't care too much about owning that in search engines). Is the right strategy: 1. Choosing one city and focusing on that (kitchen remodeling in reston, VA) 2. Optimizing for multiple cities (kitchen remodeling, reston, herndon, fairfax...) 3. Optimizing for an entire region (kitchen remodeling, northern virginia) I know it's hard to answer this with little information but gut reactions would be appreciated. I am a new SEOmoz member so excuse me if this question is too specific for this forum. I'm still getting a feel for the community. Thanks! Sean
Keyword Research | | KevinBloom0