Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ranking dropped after changing title tag
-
I recently changed my company's site homepage title tag to make it start with our target keyword. The page was originally at page #7 or #8 and dropped to page #17 directly after I changed the page title. Is this normal? Is it's a temporary drop or should I change it back to the previous title.
-
We would never know that.
That "Ranking strengh" is the sum of all the ranking factors google uses (I may guess over 500) that only Google knows and never will reveal.
Moz tries to analyze and is a nice metric, I will nor rely completely on it, because it only uses on page data, that is just a part of what google analyzes.Hope I've clarified, if don't just ask again
-
Thanks Gaston. Is the "ranking strength" using the similar calculation method as how Moz calculate the "Page Optimization Score?"
-
Hi there,
Yeap, that's perfectly normal and there is no way to ensure that you will rank the same or higher position, its likely but no one can guarantee that.
After a change like that, Google tries to re calculate the "ranking strengh" your page has for the selected keyword.
Give it a little more time, a few weeks, 3 or 4. Then evaluate if the impact was the correct.Hope it helps.
Best luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for opinions on structuring meta title tags/page title/menu title/H1
Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?
Intermediate & Advanced SEO | | Brenda.Haines1 -
Is it alright to repeat a keyword in the title tag?
I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
Intermediate & Advanced SEO | | MIGandCo
but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
don't repeat the keyword. Here's an example: Current title:
Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name What I am considering using as the optimized title:
Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name Yes, I know both titles are longer than recommended. In both instances, only the company name gets
truncated so I am not too worried about that. So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
repeat keywords in a title tag or is it alright when it makes sense to do so?0 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Recent Algo Change
I was wondering if anybody can shed some light on any recent changes to the Google algorithm in Australia. A competitor, www.manwithavan.com.au has always been number 1 for the most competitive search term in our industry "removalists melbourne". However, in the last week, they have fallen out of the the SERPS and are now (according to MOZ) ranking outside the top 50. As far as l can tell, they have a really well optimized site with good structure, great text and updated content. They are very active within social media circles and have some really good external links. Can anybody tell me why they would have been hit so badly. The reason l ask is that i want to make sure we don't make the same mistake. Any feedback would be greatly appreciated.
Intermediate & Advanced SEO | | RobSchofield1 -
Should I change my product titles from singular to plural to satisfy optimisation?
At present most of our products are listed in the singular form. http://www.towelsrus.co.uk/towels-bath-towels/aztex/turkish-cotton-bath-towel_ct473bd182pd2744.htm However we are optimising for the plural form after carrying out keyword research The question is should I update the product title to reflect this change? This would then change the URL of the page, H1 tag, H2 tag (both auto generated from the product title) My concern here is that these pages will then become "new pages" and will need to index and rank, albeit they don't rank well as they have never been optimised until now. I could put 301 re-directs in place on the old URL's or i could just let the return a 404. What do people think?
Intermediate & Advanced SEO | | Towelsrus0 -
Does City In Title Tag Inhibit Broader Reach?
I use our city/state in the majority of our title tags and consequently we do very well locallly for the majority of terms on our ecommerce site. I'm wondering however, if this "localized" optimization will inadvertently affect our keyword rankings outside of our city/state? If a keyword query does not include our city or state, would Google interpret our titles as less relevent and therefore move other results ahead of ours? The city/state is last in the string on the title: Blue Widgets - Our Company in City, State Thanks for any insight.
Intermediate & Advanced SEO | | AWCthreads0 -
Why SEOmoz says to keep title tag not more than 65 character?
Why SEOmoz says to keep title tag not more than 65 characters? I have this question that what is the disadvantage if my meta title is 150 character? Why everyone focus in keeping it short ? If i put all my important keywords in starting of title tag say in first 65 characters and keep the title 100-150 character how can it hurt my website? Google will consider 65 character, right but it won’t penalize me for having 110 character then please explain Why we focus so much… 🙂 I know i used too many why 🙂 just to tell i am nt a lawyer 😉 just trying to act like one 🙂 , just kidding.
Intermediate & Advanced SEO | | ShashankGupta0