More content, more backlinks, more appealing design, better SEO than competitor but ranking worse. Why?

[benoit_2018]

Me and my team are working hard to put a good SEO strategy in place and good, useful content for our visitors. We're online for a little more than a year and we got some success but nothing compared to the majority of our competitors.

The only thing we noticed so far is that our strongest competitors all seem to have a website based on WordPress... well is it possible to rank better than a site based on WP if we optimize everything well?

One of our competitor is a very simple, thin affiliate website based on WP and is called www.comparatif-meilleur.fr ... their content is limited but they do better than us in term of ranking organically...

On our side (www.lecomparateur.net) we have backlinks from Wikipedia, Dmoz and a couple of other very good sites, plus a better content, better design and better overall optimization.

There must be something we do bad, but we can't find it. Please help

P.S. We update our site quite often too

[benoit_2018]

Thanks seniorcare, I'll try to adjust a couple of things in regards to keywords.

[benoit_2018]

Thanks Andy ! I'll check this out

[Andy.Drinkwater]

Hi,

There are literally dozens of reasons why this might be happening and without a complete audit, it will be impossible to say what is going on.

However, you mentioned that your site is a bit under a year old - could it be that your brand isn't established as much yet? And try not to focus on WP vs custom built sites - both have the ability to rank as well as each other.

Is there a reason you went with a .net rather than a .fr domain? Have you installed anything to monitor page-level traffic? Something like HotJar?

-Andy