Keyword Research for Low Volume Keywords
-
Hey friends,
I'm looking for a little keyword research direction here, specifically for keywords and phrases with low search volume. I'm just going to give a recent example:
I just finished a piece of content on customer experience. I began the process with some keyword research. Based on Moz's keyword explorer, "customer experience" has a monthly volume of 2.9k-4.3k. Sweet. So I move onto related queries and longer tail phrases to narrow my content approach. But just about any relevant phrase shows either a volume of 0-10 or 11-50 and very similar difficulty metrics, making it tough to choose a direction.
So "what is customer experience" shows a monthly volume of 0-10. SEM Rush reports ~350 searches a month. I understand SEM Rush uses broader match, but I guess what I'm asking is: how do I perform keyword research with such minuscule volumes and such little data to differentiate?
I've looked at Russ Jones' answer to a similar question here on how Keyword Explorer works: https://moz.com/community/q/what-is-a-good-keyword-volume-score ... but I still don't have a ton of clarity.
Any advice would be awesome!
-
Very helpful, I've never explored the lexical similarity within keyword suggestions.
Also – very much enjoyed your recent Whiteboard Friday on profiting as an agency.
Thanks Russ!
-
Hey, thanks for the great question!
This is a great time to use the "Group by Lexical Similarity" feature in Keyword Explorer. You will find that most long tail keywords have multiple variants and that writing content on that topic will allow you to rank for all of them! For example, we might show 11-50 searches for the keyword "used fishing rods for kids" but also show another 11-50 for "used fishing rods for children" and yet another 11-50 for "used fishing rod for kid". As you can imagine, the same piece of content would rank for all.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
I understand it's been asked before, however moz staff is telling me keyword's capitalization is treated as a separate keyword.
So there I was looking through my rankings like every other day, when I see a lowercase and uppercase version of a keyword. Most times I see this, I see them with the same rankings, and even researched this about 5 months ago, when I came to the conclusion that google treats them the same way. However, this day I saw them as different ranks, same keyword, only capitalized 1st letter of the 2 word keyword. I asked moz staff about this, as I felt it was an error. But was met with the answer that google does indeed treat these keywords differently. My line of thought was that the rank checker didn't check both the lowercase and uppercase keyword at the same time, and SERPs happened to change when the second word was checked for rank, returning a different rank. So now, I am in doubt again, as to uppercase and lowercase keywords being different or the same in google's eyes? I honestly don't know why a uppercase keyword would have different motive from searcher than a lowercase when many time not, searchers can't even spell the keyword correctly.
Keyword Research | | Deacyde0 -
Potential Keyword Cannibalisation
Hi, I am concerned that our website's rankings are currently being affected by KW cannibalisation. We don't rank too badly for our target keywords but they could, of course, be better, especially as the niche is very competitive! One thing that is bothering me is that our internal pages do not rank well for these KWs and instead it is the homepage appearing in the rankings. This is despite the fact that the internal pages are optimised for the different keywords. Basically the HP is also targeting these same keywords and I was wondering if this is affecting our rankings overall? I am not keen to risk changing the homepage in case our rankings suffer massively and we drop out of Google completely. If anyone could offer some advice then that would be great. Is it simply a case of trying to get external links pointing to these internal pages? Would internal linking to them prove effective as well? Cheers Tom
Keyword Research | | National-Homebuyers1 -
Keywords with no search volume
Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!
Keyword Research | | sararufo0 -
SeoMoz Keyword Tool
Hello All, Ive been using the SeoMoz Keyword tool but have a quick question. Im working on a newer site with a DA according to OSE of 35. Im combing through keywords to rank. Although competition is very high I have found a few holes. According to the Keyword tool in SeoMoz a few keywords Im looking at are roughly 50%. Would it be to difficult to rank for this type of term? Ive been using a combination of Google Trends, Adwords keyword tool, and ubersuggest, to try and see whats available. Does anyone use different tools? Thank you
Keyword Research | | TP_Marketing0 -
Should i go with 50% Keyword Competition ?
I just checked through seomoz keyword tool and found one of my keyword which "Photoshop Stroke Brushes" have around 50% competition.. should i continue to go with or can you suggest me any same keywords ?
Keyword Research | | xplodeguru0 -
Using city location in keywords?
Hi all, new to SEO MOZ and SEO in general. I'm trying to do some keyword research to choose keywords and keyphrases for on page SEO as well as an Adwords campaign for a real estate agency that focuses on luxury high rise condos and homes in the Dallas area. My question is, when choosing keywords do you need to include your location in the key phrase? For instance luxury real estate or dallas luxury real estate? Any input would be appreciated! Thanks!
Keyword Research | | strategit0 -
Stop List and Keywords
I've came across a suggested list of words that google will ignore in your content, if this is correct and one of our main keywords is one of those words, will it lose effectiveness? We are trying to get #1 SERP for "Self Tan" and it seems "Self" is one of the words ignored - so should we just be focusing on Tan? Any tips / advice would be great!
Keyword Research | | ChrisMciIlroy0