Sudden drop in organic traffic after migration from Django to Wordpress.

[Rajnish_HE]

I have seen a sudden drop organic reach in a particular page of our website www.hackerearth.com/innovation earlier this was www.hackerearth.com/sprint. I although understand that it happens while migration but it has been a while we did the migration. The migration happened around May month. Something similar has happened to our blog. Earlier it was a blog.hackerearth.com now hackerearth.com/blog

_Could anyone suggest me what could be the possible issue for the drop in traffic? _

[Rajnish_HE]

Yes, I have cross-checked with my analytics and I can see the clear difference in a drop in traffic.

When I say organic traffic I mean we are not getting a visit from google/organic which was present earlier.

Thanks for your valuable feedback and help. I would love to keep in touch with you.

[Seenlyst]

First I would try to figure out what is causing the loss of traffic, try to spend some time at your Google analytics and compare period before and after the change and see if you are able to identify where is the source of the lost traffic.

Since you said organic traffic drop it should be some ranking drop or CTR drop, I would start by checking with my Analytics and Search Console to see if my impressions and CTR have big changes before and after changes.

You should start tracking your keyword ranking, especially keyword that gives you conversion, hopefully, you've been tracking your conversion as well, then optimize it time by time.

[Rajnish_HE]

• We are not tracking the KW.
• Yes we rebranded the product and made changes into the content also
• Yes, whole meta and title tag was changed subsequently

What will be the way forward now?

[Seenlyst]

Hello Rajnish,

There are so many reasons that might be causing the organic traffic lost, here are some thoughts that come to my mind:

• Since you say organic traffic lost I suppose this has something to do with your ranking on Google and CTR
• Do you currently tracking some keywords and do you see a considerable ranking drop?
• Since you rebrand the product do you also made a lot of content changes?
• Did you make a lot of changes on your Meta tags that could hurt the CTR?
• It takes time for 301 Redirect to fully pass the link value.
• You migrate to a different CMS, it has different structure although the surface looks the same, so maybe you need to take a look into onpage/technical SEO as well. Maybe remove the video background, which is known to hurt onpage SEO.

Hope this helps
Joseph Yap

[Rajnish_HE]

All the content are same, it just the migration. There were a few broken links which we are getting fixed.

[MSGroup]

Is all of the content on the page the same as it was before? It could just be that a particular piece of content was helping you to rank before. If that content is now not there, it stands to reason that you might have fallen down the rankings.

[Rajnish_HE]

Hi Vijay, That's not the issue. we have already put the 301 redirect (https://www.hackerearth.com/innovation/ ). It's my bad that there was a typo in he link while I posted it here.

[Vijay-Gaur]

www.hacekerearth.com/sprint is unreachable, not even showing 404, while it should have been 301 redirected to the new address. This is a classic case of wrong migration steps, and you can't blame WordPress for the same.

WordPress is a good platform for website SEO, please take a good look on this article and it should be sufficient to get your ranks back pretty soon. https://moz.com/blog/website-migration-guide

I hope this helps, let me know if you have further queries.

Regards,

Vijay