Changing Permalink/ Structure to introduce woo commerce
-
Advise needed please
We have rankings coming along nicely with a website that uses page content but we now need to start online shopping with woo commerce
The url structure has always been a bit of a mess, but its quite in depth
We are looking to move small paragraphs about each product cat (formerly put on Pages) information into the Product Category and then the Product information into the product page and redirect the old urls to the new urls.
It would mean updating the permalinks also -
My concern if there is less leverage with product categories - do these rank just as well as pages, are we going to see our rankings change dramatically in doing so?
Added to that - is it best doing this change gradually or all at once (like staging site to get the set up ready) and then pushing live
-
Hey!
I've worked with Woocommerce a bit and share your concerns a bit. We customized the code of woo commerce somewhat to be able to add more copy below the product description and call to action to buy the product to help with SEO. If you have the means to do that, I would recommend it (especially with categories). I would do it gradually to test how the pages perform before shifting everything over.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question About Permalink Showing Up in Search Results
Does Google determine how your permalink shows up in the search results or is that a setting on our end? I noticed most of our competitors have their permalink show up in their snippet results. Ours shows "knowledgebase" instead. I think seeing the keywords in the permalink helps with conversions. https://screencast.com/t/fyFyNaWayajx
Intermediate & Advanced SEO | | LindsayE0 -
Did We Implement Structured Data Correctly?
Our designer/developer recently implemented structured data on our pages. I'm trying to become more educated on how it works since I'm the SEO marketing specialist on the team and the one that writes and publishes the majority of our content. I'm aware it's extremely important and needs to be done, I just don't know how to do it yet. The developer was on our team for over a year, we recently let him go. Now, I'm going through all the pages to make sure it's done correctly. I'm using the structured data testing tool to look at the pages and have been playing with the structured data markup helper. I would REALLY appreciate it if one of my fellow MOZ fans & family can help me determine if it's done correctly. We do not currently have any schema plugs installed that I know of. So I'm not sure how he implemented the Schema code. I would like to know what I need to do moving forward to the additional content we publish as well as what to do to correctly implement Schema if not already. When I manually look at one of our FAQ pages I see multiple schema data formats detected... I'm not sure if we're supposed to have multiple or just one----> https://www.screencast.com/t/TjHphL7jsI I also noticed in the Question schema data for that same page... the accepted answer is empty. I would image that should have the short version of the answer to the question in it?--->https://www.screencast.com/t/e6ppXkhXd7QS Here's a screenshot of our structured data info from Google search console---> https://www.screencast.com/t/KHj4BGgdrZ4m HELP please! Our website consists of 25-30 "product" pages https://www.medicarefaq.com/medigap/ https://www.medicarefaq.com/medicare-supplement/ https://www.medicarefaq.com/medigap/plan-f/ https://www.medicarefaq.com/medicare-supplement/plan-f/ We currently have about 75 FAQ pages and adding 4-6 per month. This is what brings in most our traffic. https://www.medicarefaq.com/faqs/2018-top-medicare-supplement-insurance-plans/ https://www.medicarefaq.com/faqs/2018-medicare-high-deductible-plan-f-changes https://www.medicarefaq.com/faqs/medicare-guaranteed-issue-rights We have 100 state specific pages (two for each state) https://www.medicarefaq.com/medicare-supplement/florida/ https://www.medicarefaq.com/medigap/florida/ https://www.medicarefaq.com/medicare-supplement/California/ https://www.medicarefaq.com/medigap/California/ We have 20ish carrier specific pages https://www.medicarefaq.com/medicare-supplement/humana/ https://www.medicarefaq.com/medicare-supplement/mutual-of-omaha/ Then we have about 30 blog pages so far and are publishing new blog posts weekly https://www.medicarefaq.com/blog/average-age-retirement-rising/ https://www.medicarefaq.com/blog/social-security-benefit-increase-announced-2018 https://www.medicarefaq.com/blog/new-california-bill-force-drugmakers-explain-price-hikes
Intermediate & Advanced SEO | | LindsayE0 -
What is the Good URL structure for Blog posts
Please let me know what is the goood URL structure for blog posts http://www.abc.com/postname/ or http://www.abc.com/�tegory%/%postname% If Category, Can we name it Blog like website/blog/postname or it is good to use actual categories, and How many categories we can use?
Intermediate & Advanced SEO | | Michael.Leonard0 -
Structured Data + Meta Descriptions
Hey All, Was just looking through some google pages on best practices for meta descriptions and came across this little tidbit. "Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a book. " This is the first time I have seen suggested use of structured data in meta descriptions. Does this totally replace a regular meta description or will it work in conjunction with the regular meta description? If I provide both structured data and text, will the SERP display text and the structured data the way it was previously displayed? Or will the 150 -160 character limit take precedence and just cut off all info after that?
Intermediate & Advanced SEO | | Whebb0 -
Dramatic Ranking Changes
Hi, My website is ranked on the 2nd page of Google for the /ncr. Last week suddenly it climbed up to the first page and I let my boss know about it with a quite enthusiasm and happiness 🙂 Then my boss didn't look at it on that day and next day our site was on the second page again and still is. Now I kind of lost reputation in the office, and people start questioning my comments. It wasn't a delusion but I would like to know what it was. No one does any SEO for this 10 years old site, and I've just started an SEO campaign about 1,5 months ago. And I really thought this is it, we are on the first page. But now we are back in to the 2nd page. Is waiting for couple days or weeks to Google to settle right approach for such cases? Or it was just a random bounce or coincidence? Never seen such thing, so I'm quite curious about your opinions or experience if you have.
Intermediate & Advanced SEO | | nunobaronio0 -
TLA / Text Link Ads
Hi folks, Curious to hear what people know about the TLA situation since reports surfaced that they'd been de-indexed. It looks like it's all been quiet since those early reports. Not many people admit to using TLA so perhaps you've heard something on the grapevine... nudge nudge wink wink.
Intermediate & Advanced SEO | | MattBarker0 -
Should I be deleting spam trackbacks/pingbacks?
I'm getting spammy trackbacks/pingbacks on my Wordpress site. Should I bother deleting these or do these count as backlinks?
Intermediate & Advanced SEO | | 10JQKAs0 -
Is My Competitor Beating Me With A Better URL Structure?
A competitor is consistently beating my website on non-competitive, long tail keywords. His DA is 32 compared to my 46. His average PA is 23 to my 28. His average On Page Optimization Grade is a C compared to my A. His page speed score using YSlow is a 71 compared to my 78. The only thing I can think of at this point is that he has a better URL structure. We both have the keyword in the URL, but his structure goes like this (keyword: apw wyott parts): www.competitor.com/apw-wyott/parts While mine goes like this (I had nothing to do with this site's architecture; this is what I'm stuck with for the time being): http://www.etundra.com/APW_Wyott_Parts-C347.html It should be noted that the last word in these keywords is always the same - "parts." These keywords are for parts by different manufacturers so they follow a consistent pattern: [manufacturer-name] followed by "parts." Also, the "C347" on the end of my URL is the category number given to this particular category of products in our database. Are his URLs beating me or should I continue to look for other factors? If so, what other factors should I consider?
Intermediate & Advanced SEO | | eTundra0