Regarding out of stock product
-
Hi,
My e-commerce based site https://www.giftalove.com/
For SEO, What is the best way to solutions of out of stock product.
-
Hi there,
There are many ways of handling Out Of Stock products, it essentially depends on how probable is that the product has stock again:
1- Unique item. You can go for: 404 that page, hide it under a login or redirect to a custom out of stock page, so as users can search for anything else.
2- Will have stock soon: Schema is the way to go. This the parameter could be useful: https://schema.org/OutOfStockIt always depends on how you want to handle user experience for people coming from search engines. Some ecommerce just convert them into 404, others redirect it to he category or to a internal search page and other even just set a noindex tag.
Hope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Listings - is it worth indexing the whole product catalogue?
I'm working on a site that has around 500 product listings. This is for a rental company without any sort of ecommerce platform, so, there's no prices, no adding a product to a cart, etc. Also, there are no different sizing / color options for each product, so each product is the canonical version. After some restructuring, we're starting to see a lot of 404s and just some general mess. I have a couple of thoughts. My first is to just noindex each product. We hardly get any direct traffic to an individual product page, and if they land anywhere related to products, it's usually a category page. If I noindex the products, I don't have to worry about the 404s. My second is to implement the rel=canonical tag on each product to correspond to its primary category. While this is sort of liberal use of the canonical tag, I'm thinking that it could help drive more organic traffic to the category pages. Does anyone have any insight or thoughts on this? Thank you very much!
Technical SEO | | Savage-Solutions0 -
Should products descriptions be made in to blog posts?
Howdy, Here's a situation I got myself into. For the past few months, I've been planning to start up an e-commerce business. I've got my homework done - created product design, wrote value-adding product descriptions and a few regular blog posts in order to start providing content right away. Recently, I've got some news that the product I was about to sell won't be arriving for at least a month longer. Here's what I am considering: In order to make the start of the business smoother and gain attention quicker, it would make sense to start building a presence in advance. What I am considering now is instead of using the product descriptions I have for their original purpose, I could make them into a handful of blog posts with WordPress. I am relatively sure that with proper promotion, people would find them interesting, as they answer common industry questions in a unique, entertaining way. However, I am not sure what implications would such move have for my business in the longer term, especially when it actually starts selling products. I would switch to the Shopify platform, which would probably mean I would have to transfer my blog posts onto another platform? Maybe I should just wait till I have all my products ready and stick with the plan, instead of using the content I have for the blog right now? If I should indeed go through with the blog first, what content would I later put in the product descriptions and what are the possible SEO consequences? I hope it is at least somewhat clear what my situation is. Thank you in advance for the help.
Technical SEO | | Algenic0 -
How do I customize Magento product urls?
I would like my product urls to be /category/manufacturer/name/part#. This would be the only url the item uses and how the product is accessed. It would also be used for product feeds. My first attempt was to use https://amasty.com/magento-unique-product-url.html This creates a single url but I can not customize it. Sometimes it selects the manufacturer and sometimes the category. My second attempt was with https://www.magentocommerce.com/magento-connect/custom-product-urls-seo.html I have it installed but it doesn't change the urls. Has anyone been able to do this successfully?
Technical SEO | | Tylerj0 -
Clarification regarding robots.txt protocol
Hi,
Technical SEO | | nlogix
I have a website , and having 1000 above url and all the url already got indexed in Google . Now am going to stop all the available services in my website and removed all the landing pages from website. Now only home page available . So i need to remove all the indexed urls from Google . I have already used robots txt protocol for removing url. i guess it is not a good method for adding bulk amount of urls (nearly 1000) in robots.txt . So just wanted to know is there any other method for removing indexed urls.
Please advice.0 -
Updating product pages with new images - should I redirect old images ?
Hello,
Technical SEO | | ninjahippo
We have approx 900 products on our website. Over the coming months we will be replacing the product images. At the moment they have file names like 'green_widget_54eb3a78620be.jpg'
the random jumble at the end of the filename was apparently to keep file names unique. We have removed the jumble part and will have file names like:
'black_widget_with_stripe_001.jpg' The CMS removes the old main image when a new main image is uploaded. But we could change this to leave the old image, but not use it. My question is should we: redirect the old file name to the new file name? upload the new image, and leave the old image in place Or do we just ignore.0 -
How do I eliminate indexed products?
Please help! We got clobbered by Penguin and are at risk of having to close down after 10 years. We have been trying to figure out why and believe now it might be because of duplicate content. We added 2" inserts in March (over 500): http://www.trophycentral.com/inserts1.html Even though each is a different products, SEOMOZ is saying they are considered duplicate content. Given the timing, we think this might be the cause, even though it is totally legitimate. Question - since these are now indexed and since we can't easily add content quickly, what is the best way to handle this situation? A no-index tag? Is there a way to let Google know that their algorithm is detroying legitimate businesses??
Technical SEO | | trophycentraltrophiesandawards0 -
Same product in Multiple categories ecommerce store, best way to avoid duplicate content?
Hello All, Im building a magento store, with around 500 products. One thing is that I am going to have some products in Multiple categories. Do you think the best solution is to remove any category name from the url structure or would this devalue SEO? Also would the use of canonical links remove any duplicate content issues if the category name was left in. So overall what would get better results No category name in URL (e.g.phonename-model1.html) V category name in url (e.g. phones/phonename-model1.html / videophones/phonename-model1.html +using canonical links Any feedback or views would be great
Technical SEO | | voipme0 -
Regarding Canonical Url
We have a e-commerce website. Our own homegrown:-) We recently visited Google Webmaster tools and could see that Google mention we have double Meta tags for some main and subcategories. Each Product Category on our site have a subcategory/ Sub url - "Bestseller", "On Sale", "just arrived". The sub url is not a really a real category and we can therefore not make totally unique description and title for does urls. domain.com/category domain.com/category/bestseller
Technical SEO | | areygie
domain.com/category/on-sale
domain.com/category/just-arrived We are thinking about 2 solutions. 1. Canonical Url on subcategory pointing to main category.
2. Or add a word bestseller, on sale or just arrived in front of the meta title/description. We can do this from code. I personally opt for option 1. But I am little unsure what is the best way to go. Thanks in advance for your advice0