Question about related topics
-
I know that in order to rank on any keyword I need to talk about different "concepts / topics " everyone has a different word for it but let say I need to talk about multiple subject to make it simple.
My question is how to find those subjects ... in some industry it is pretty straight forward you go to related search or some keyword tool such as Moz and you find what you need. Example : If "Title tag" is my main topic the subtopic that I find and that I need to cover on the same page are "title tag length , title tag checker, mobile title tag, title tag example etc..."
On my keywords such as " Alsace bike tours" all I find in related searches and using all the tools out there such as Moz keyword research explorer is "Alsace cycling vacations " ""Cycling Colmar" "Alsace bike trip " etc... not really anything exiting , it means the same thing and it is just variations of the keyword.
I have used other tools such as Marketmuse and they give me related topic such as "Strasbourg" "Colmar" "half timbered houses" "Alsace wine" and I am not sure it is any better... because to cover those I have no other solution that doing definitions... or describe those in details which is probably not what someone typing "Alsace bike tour" is looking for.
I have the feeling that all those tools are great for keywords like "content marketing" or "title tag" with a lot of requests but they fail for everything else.
Can someone give me an insight on how they do to write on multiple topic where they are in my situation and based on the example I gave which topic they would cover and based on my example..
Thank you,
-
Thank you for your reply. I will read what you wrote in more detail.
-
The question is: What do you want to do with it? For a title, a related topic is also Meta-Description or Headings. So in your field - Alsace bike tours - Related ar bike Tours in the same region or other tours in Alsace. If you want to know it for internal linking - thats your solution.
If you are searching for stuff to write about on your Landingpage (eg. Title / Title tag length that defenetly has to be part of the same page) it is a different thing.
Search your Keyword/Topic, look the top 10 to 20, decide whats relevant for your potential customers. You and Search are the best tool in this case. Allways when it cames to Users Intent and needs. It works with tools in your given because of the query type. But for sure - best Answers wich often means Google top 10 (?) have used their own brain and thought about user-intent.
If you cant find anything, there maybe is nothing? But... I think a lot of people like to know details and images / videos / testimonials for your tours right?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console Site Property Questions
I have a few questions regarding Google Search Console. Google Search Console tells you to add all versions of your website https, http, www, and non-www. 1.) Do I than add ALL the information for ALL versions? Sitemaps, preferred site, etc.? 2.) If yes, when I add sitemaps to each version, do I add the sitemap url of the site version I'm on or my preferred version? - For instance when adding a sitemap to a non-www version of the site, do I use the non-www version of the sitemap? Or since I prefer a https://www.domain.com/sitemap.xml do I use it there? 3.) When adding my preferred site (www or non-www) do I use my preferred site on all site versions? (https, http, www, and non-www) Thanks in advance. Answers vary throughout Google!
Intermediate & Advanced SEO | | Mike.Bean0 -
Schema question
Hi all, We have two Trustpilot schemas (Local Business) on our web pages ( One on desktop / one on mobile) but we are finding that it is not updating the number of reviews in the search results. When using the tool : https://developers.google.com/structured-data/testing-tool/ , the test results are coming back ok. I have two ideas as to why it may not be working; 1) The duplication of the schema code is causing issues 2) We had to change the html code for all of our 50+ backend pages using a search&replace WordPress plugin to save a vast amount of time. Maybe this is plugin related? The fact that the google testing tool gives back positive results adds to the confusion. I test both of the theorised issues to see if it provides a fixes. Can anyone shed some further light on this issue? Is there something obvious I am missing? All responses are greatly appreciated! Thanks, Tom p.s. Example Page: https://www.allcleartravel.co.uk/asthma-travel-insurance/
Intermediate & Advanced SEO | | AllClearMarketing0 -
Quick Rel Canonical Link Juice Question
Let's say I have two duplicate pages, A and B. However, A has 5 external links and B has 3 _different _external links. If I add the rel canonical tag to B, so that A is the "master page" do I also lose whatever link juice was going to B from the 3 external links?
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Followup question to rand(om) question: Would two different versions (mobile/desktop) on the same URL work well from an SEO perspective and provide a better overall end-user experience?
We read today's rand(om) question on responsive design. This is a topic we have been thinking about and ultimately landing on a different solution. Our opinion is the best user experience is two version (desktop and mobile) that live on one URL. For example, a non-mobile visitor that visits http://www.tripadvisor.com/ will see the desktop (non-responsive) version. However, if a mobile visitor (i.e. iOS) visits the same URL they will see a mobile version of the site, but it is still on the same URL There is not a separate subdomain or URL - instead the page dynamically changes based on the end user's user agent. It looks like they are accomplishing this by using javascript to change the physical layout of the page to match the user's device. This is what we are considering doing for our site. It seems this would simultaneously solve the problems mentioned in the rand(om) question and provide an even better user experience. By using this method, we can create a truly mobile version of the website that is similar to an app. Unfortunately, mobile versions and desktop users have very different expectations and behaviors while interacting with a webpage. I'm interested to hear the negative side of developing two versions of the site and using javascript to serve the "right" version on the same URL. Thanks for your time!
Intermediate & Advanced SEO | | davidangotti0 -
Title Attribute for H2 & h3 Tag SEO Question
Hi , We have an eCommerce Site and from looking at a competitor , they seem to be rank better than us even though our everything about our site is better . We hire the same products (are affiliated the same company) so the product list is the same. Both our category pages score A grade in Seomoz reports. So This is what I can deduce from the competitors category page I am trying to compete against. On the cement Mixer hire category page The competitor has put the Main Keyword "Cement mixer hire" in all the Title Attributes on their H2 and H3 tags as well as it being the main H1 tag. They have 5 product links in h3 tags all with the same title attribute (cement mixer hire) These links go through to product page. Am I missing a trick here ?..... I would have though using the title attribute so much for main keyword would be a bit spammy ?. I have copied them with the point 1 but I have not done mine h3 as yet. Just wondering that the SEO guru's thought ?. thanks Sarah
Intermediate & Advanced SEO | | SarahCollins0 -
Duplicate content question? thanks
Hi, Im my time as an SEO I have never come across the following two scenarios, I am an advocate of using unique content, therefore always suggest and in cases demand that all content is written or re-written. This is the scenarios I am facing right now. For Example we have www.abc.com (has over 200 original recipes) and then we have www.xyz.com with the recipes but they are translated into another language as they are targeting different audiences, will Google penalize for duplicate content? The other issue is that the client got the recipes from www.abc.com (that have been translated) and use them in www.xyz.com aswell, both sites owned by the same company so its not pleagurism they have legal rights but I am not sure how Google will see it and if it will penalize the sites. Thanks!
Intermediate & Advanced SEO | | M_81 -
Another deduplication question.
Where an existing website has duplicate content issues - specifically the www. and non-www. type; what is the most effective way to inform the searchers and spiders that there is only one page? I have a site where the ecommerce software (Shopfitter 4) allows a fair bit of meta data to be inserted into each product page but I am uncertain, after a couple of attempts to deduplicate some pages, which is the most effective way to ensure that the www related duplication is eliminated sitewide - there is such a solution. I have to own up to having looked at ,htaccess 301 redirects webmaster tools and become increasingly bamboozled by the conflicting advice as to which is the most effective way or combination to get rid of this problem. too olod to learn new tricks I reckon 😉 Your help and clarification would be appreciated as this may help head off more fruitless work.
Intermediate & Advanced SEO | | SkiBum0 -
Google Product Feed Newbie Question
Hi, I don't know much of anything about Google Pruduct Feeds. Here is my starting point on thia: 1. Is this really free? We'd be doing it without Google checkout, just landing on our own pages with our own checkout. 2. Where do you upload the file? 3. What determines if you come up or not as a result? Any strategy or tactics involved? 4. We're the manufacturer of a product and late to the product feed game. The description that Google has used for our products is not ours or great. How do we change that product description that Google has for our products? Thanks!
Intermediate & Advanced SEO | | 945010