Does it hurt SEO to build landing pages in HubSpot instead of directly in Word Press?
-
Our team's website is built in Word Press, but we use Hub Spot as our CRM.
We are trying to determine if building landing pages in Hub Spot is going to hurt our SEO efforts and if it's better to build directly on Word Press.
-
Building landing pages in HubSpot can be a convenient option if you're already using it as your CRM. However, it's important to consider the potential impact on your SEO efforts. Here are some points to consider when deciding between building landing pages in HubSpot or WordPress:
Flexibility and customization: WordPress is a highly customizable platform that allows you to have full control over your website's design, structure, and SEO elements. With the wide range of plugins and themes available, you can optimize your landing pages for SEO and customize them to meet your specific needs. HubSpot's landing pages may have limitations in terms of design and customization compared to WordPress.
SEO optimization capabilities: WordPress offers numerous SEO plugins, such as Yoast SEO or All in One SEO Pack, which provide comprehensive optimization tools. These plugins allow you to optimize meta tags, headings, URLs, sitemaps, and more. While HubSpot does offer SEO features, it may not have the same level of flexibility and functionality as dedicated WordPress plugins.
Website performance: WordPress has a vast number of plugins and themes available, which can sometimes impact website performance if not optimized properly. On the other hand, HubSpot's landing pages are hosted on their platform, which ensures fast loading times and reliability. This could potentially benefit your SEO efforts as page speed is a ranking factor. However, with proper optimization, WordPress websites can also achieve excellent performance.
Integration with CRM: Since you're already using HubSpot as your CRM, building landing pages in HubSpot may offer tighter integration and data synchronization between your landing pages and CRM system. This can be advantageous for lead tracking, nurturing, and overall marketing automation efforts. However, if you're using WordPress, you can still integrate it with HubSpot or other CRM systems using plugins and API integrations.
Content management: WordPress is primarily known as a content management system (CMS), providing robust features for managing and organizing your website's content. If your landing pages require frequent content updates or if you have complex content management needs, WordPress might be a more suitable choice. HubSpot's content management capabilities are focused on marketing automation, so it may not be as robust for content-heavy websites
-
Building landing pages in HubSpot should not negatively impact your SEO efforts. In fact, HubSpot's landing page builder is designed to be SEO-friendly and includes features like custom meta descriptions, canonical URLs, and responsive design that can help improve your rankings. However, if you already have an established SEO strategy and infrastructure in WordPress, it may be beneficial to continue building landing pages there to maintain consistency and avoid any potential disruptions to your SEO efforts. Ultimately, the decision should depend on your specific needs and resources.
-
That makes sense- we definitely are not ranking higher than Hubspot.
I've installed the Elementor plug in to WP so it's easier to build and navigate.
Thank you!
-
Well building them in any platform having your domain is good. What you do on hubspots domain is hubspots SEO.
Unless you have a higher domain authority than hubspot, build it on WP
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to have an hreflang go to the home page in a different language if there's no corresponding page
If I have some pages in English, but not in Spanish on my website: Should my hreflang go to the home page on the Spanish site? Or should I not have an "es-MX" hreflang for that page? Ideally I would have all the pages translated, but this has not all been done yet.
On-Page Optimization | | RoxBrock0 -
Homepage SEO
Hi I have designed my site with about 10 pages which focus on my main keywords. My question is what should I do about the homepage? Do I focus on a keyword on just my brand name? The homepage is a showcase of all my services and a bit about us. Thanks
On-Page Optimization | | TIG990 -
Too many page links warning... but each link has canonical back to main page? Is my page OK?
The Moz crawl warns me many of my pages have too many links, like this page http://www.webjobz.com/jobs/industry/Accounting ...... has 269 links but many of the links are like this /jobs/jobtitles/Accounting?k=&w=3&hiddenLocationID=463170&depth=2 and are used to refine search criteria.... when you click on those links they all have a canonical link back to http://www.webjobz.com/jobs/industry/Accounting Is my page being punished for this? Do I have to put "no follow" tags on every link I do not want the bots to follow and if I do so is Roger (moz bot) not going to count this as a link?
On-Page Optimization | | Webjobz0 -
How should i optimize this page
Hi, i am having major problems in optimizing this page as it is a magazine site. On normal sites i have no problem in optimizing the page to get the correct keywords to come up in the search engines but since the upgrade and also because it is a magazine site, i am having problems on how i should do this. my site is www.in2town.co.uk and i am trying to optimize the page for the following keywords lifestyle magazine online magazine lifestyle news Life and Style articles healthy lifestyle i am trying to make sure that google knows what the magazine is about, as i know have dropped down the rankings since the upgrade and for lifestyle magazine we were number one in google for such a long time but now we are on page 9 and this is our home page. we are seeing sites that have hardly any content ranking above us for this keyword i have a small intro which i have just put in the past few days at the top and we have a welcome in the middle which is here. Welcome to In2town Lifestyle Magazine Our Lifestyle Magazine is a fresh, innovative and vibrant online magazine offering you the best in health,fitness and life & style features, as well as modern lifestyle, beauty, fashion, personal finance and entertainment. Over the years In2town Lifestyle Magazine has established a reputation for quality articles and informed lifestyle and health features thanks to our experienced team of editorial professionals. By reading our online Lifestyle Magazine, you will be able to enjoy the interesting mix of entertainment features, health and lifestyle news as well as finding out what is happening in the celebrity world. We are always happy to hear from our readers, if you have lifestyle news or a story that you feel our readers would be interested in then please do contact us. xxxxxxxx but i would like to get rid of that section as i am going to put the latest articles there. any advice on how to sort this mess out would be great
On-Page Optimization | | ClaireH-1848860 -
Why is this page not ranking?
Can you please tell me why this page is not ranking. http://goo.gl/BqoRT The page doesn't rank at all for keywords but even if I copy a line or 2 of text it still doesn't rank for that text. Any help will be much appreciated.
On-Page Optimization | | JillB20130 -
Please review page for on page SEO
I'm working on an adult dating site review blog and am hoping to build links to the category pages. It's a wordpress blog so the posts are categorised by topics. However can you tell me if there is enough content on the page for google to identify what the page is about? The problem is that the content of each category pages is pulled from the posts. What I think is needed is some static text on the page 2-300 words that use the keyword. Here's an example of a page targeting the keywords 'online dating'. http://www.top-10-dating-reviews.com/category/online-dating/
On-Page Optimization | | SamCUK
[editor's note -- thumbnails on site may not be appropriate for some workplaces] Will the page rank like this if there are a good amount of authorative links or does the page itself need work?0 -
Home Page
We are re-design our home page, one are of the current home page has a drop down window called "popular products" . We wrote short articles for our keywords and have them linked to product page. In the past, it has helped us rank. However, with new Google rules, our feeling is that such practice is no good. So, we lean towards to remove it. Still, we'd like to hear some opinions and ask some questions too: www.butterflycraze.com is it clear to you that this is not good in Google's eyes? how do I determine if these links serving any SEO purpose now after Panda? depend on the answer to 2), what should we do about these pages? shall be re-direct or shall we remove them from Google index?
On-Page Optimization | | ypl0 -
Duplicate Page Content and Duplicate Page Title
Hi All, I'm new in SEOMoz and have some questions after I have already spend 2-3 days trying to resolve the problems identified from Crawling one of my clients websites. I get quite a lot of Duplicate Page Conntent and Page Titles warnings and trying to find a workaround through the forums and posts. I continuously get this error on most of my pages: URL: http://domain.com/benefits with the same Page but with a WWW in front URL: http://www.domain.com/benefits Any advice will be highly appreciated. Thanks, Athos
On-Page Optimization | | athosk0